Next Millennium: Client Story

Next Millennium: Client Story

Igniting growth with strategic marketing leadership.  Next Millennium at a Glance Company size: 61 Employees Industry: Digital Advertising Technology (AdTech) / Publisher Monetization & Demand Solutions, Media Buying & Selling (for both publishers and advertisers) High-impact Ad Formats  Business model: B2B Headquarters: New York, New York Authentic Growth® Drivers: Sharpen Market Focus and Value Proposition Expand Brand Awareness and Create Demand Make Tactical Marketing Execution More Strategic The Problem Next Millennium is an advertising technology company that connects advertisers and publishers directly with innovative and engaging ad formats to bring together exclusive demand and supply that is unavailable in the…
Read More
Institute for Sustainable Communities: Client Story

Institute for Sustainable Communities: Client Story

From reactive to strategic: ISC’s journey to a stronger brand and smarter marketing. “Working with Authentic has been a true gift for an organization the size of ISC–we have big marketing goals without the budget for a Chief Marketing Officer. [Our CMO] was a trusted partner, mentor to staff, and active member of our leadership team. Our organization now has a robust marketing strategy and the structure to achieve it, even beyond our engagement with Authentic.” Rebecca Kaduru, President, Institute for Sustainable Communities Institute for Sustainable Communities at a Glance Company size: 45 employees Industry: Non-Profit / Associations / Membership…
Read More
Crystal D: Client Story

Crystal D: Client Story

Building marketing maturity one quarter at a time.  Crystal D at a Glance:  Company size: 83 employees Industry: Manufacturing / Distribution Business model: Distribution / Network, Channel Partnerships / Alliance Headquarters: St Paul, MN Authentic Growth® Drivers:  Build a Strong Marketing Team (Right People in the Right Seats) Sharpen Market Focus and Value Proposition / Brand Messaging Expand Market Share The Problem Crystal D centers on creating "The WOW Effect" through high-quality recognition awards, including trophies, plaques, and crystal awards. The business had weathered many transitions and their marketing team was in need of structure, guidance, and a long-term partner…
Read More
Allure Aesthetics: Client Story

Allure Aesthetics: Client Story

Scaling Smart: When Strategy Meets Execution “[Our CMO] helped us start viewing marketing from the top down - shifting from instinct to metrics, strategy, and sustainable growth. She brought structure without slowing us down, and kept us focused on the bigger picture.” Cory Gallagher, CAO, Allure Aesthetics Allure Aesthetics at a Glance Company size: ~10-15 employees Industry: Health / Medical / Pharmaceutical Business model: B2C, Brick-and-Mortar Headquarters: King of Prussia, Pennsylvania Authentic Growth® Drivers: Sharpen Market Focus and Value Proposition Expand Brand Awareness and Create Demand Make Tactical Marketing Execution More Strategic The Problem Allure Aesthetics is a luxury medical…
Read More
Financial Services Company: Client Story

Financial Services Company: Client Story

How strategic marketing fueled growth and positioned a financial services company for success and acquisition. The Problem A high-end life insurance provider offering strategic, customized solutions for clients with significant wealth faced challenges in aligning their marketing and business development efforts to effectively communicate their unique value proposition and support their long-term growth. Seeking a strategic marketing partner, they turned to Authentic® for guidance. The Solution Authentic worked closely with the client to establish a strong foundation for marketing and business development. Rather than immediately launching new initiatives, the team took a step back to assess and refine the company's…
Read More
Plymold: Client Story

Plymold: Client Story

Transforming strategy: Plymold's path to 50% e-commerce growth and sustainable marketing leadership. "The matchmaking process between Authentic and Plymold was excellent. Our fractional CMO ensured we had set clear objectives and mutual understanding throughout our relationship, making it a safe and smooth business transition for me and my team." Ryan Dahnert, CEO, Plymold https://www.youtube.com/watch?v=Dshx4OHH10Q Plymold at a glance Company size: 133 employees Industry: Manufacturing / Distribution Business model: B2B, Distribution / Network, Channel Partnerships / Alliances, Ecommerce Headquarters: Kenyon, Minnesota Key initiatives: Marketing strategy, SEO, CRM implementation, product development, marketing coaching & mentoring, marketing analytics The problem Plymold, a company…
Read More
Southeastern Equipment Company: Client Story

Southeastern Equipment Company: Client Story

Equipment retail and service company sees a 100-200% increase in marketing-qualified leads after working with an Authentic Fractional CMO™ on lead generation strategy. “Having a scorecard and a roadmap approach has helped our team to see how they’re progressing and keeps us from living in the gap of information and feedback.” Thor Hess, President, Southeastern Equipment Company Hear more from Thor Southeastern Equipment Company at a glance Company size: 250 employees Industry: Engineering / Architecture / Construction Business model: B2B, E-commerce Headquarters: Cambridge, Ohio Key initiatives: Marketing strategy, lead generation, marketing mentorship & coaching, marketing technology, SEO The challenge Southeastern…
Read More
TRU Healthcare: Client Story

TRU Healthcare: Client Story

TRU Healthcare enlisted the help of an Authentic Fractional CMO to create a new brand identity and customer experience. "We've had several major accomplishments, starting with the development of a comprehensive brand architecture for TRU Healthcare and its subsidiaries, followed by establishing baseline KPIs to measure our progress, and implementing a CRM to more effectively track our marketing impact. It feels like we're now approaching marketing with greater precision and effectiveness." Tim Lively, President & CEO, TRU Healthcare TRU Healthcare at a glance Company size: 105 employees Business type: Healthcare services Category: B2C Headquarters: Arden Hills, Minnesota Key initiatives: brand…
Read More
Rada Manufacturing: Client Story

Rada Manufacturing: Client Story

Cutlery manufacturer Rada sought help from an Authentic Fractional CMO to guide the organization through a pivotal time of change in business strategy. “For a lot of small and medium-sized businesses, it can be scary to ask for help. But, I’d recommend people do because the best case scenario is that you’ll have a mountain guide that goes on the entire journey with you, guiding you, giving you support, and helping you reach the next level.” Phil Jones, President, Rada Manufacturing https://youtu.be/zbpRHezKbUo Rada Manufacturing at a glance Company size: 97 employees Business type: B2C Category: Manufacturing / Distribution, Consumer Goods…
Read More
Ippon Technologies USA: Client Story

Ippon Technologies USA: Client Story

Professional services firm Ippon engaged Authentic to assist with building out a comprehensive marketing strategy and plan. “Marketing is not a ‘magic wand’… it takes a lot of patience and alignment to get results.” Romain Lhéritier, CEO, Ippon Technologies USA https://www.youtube.com/watch?v=o4uhLYawfw8 Ippon Technologies USA at a glance Company size: 68 employeesBusiness type: IT services and consultingCategory: B2BHeadquarters: Richmond, VirginiaKey initiatives: Website development, lead generation, ideal customer profile, branding, marketing technology, marketing metrics The challenge Ippon Technologies USA, a consulting firm that helps customers transform their business through technology modernization and innovation, had experienced a period of slow business growth and…
Read More