Southeastern Equipment Company: Client Story

Southeastern Equipment Company: Client Story

Equipment retail and service company sees a 100-200% increase in marketing-qualified leads after working with an Authentic Fractional CMO™ on lead generation strategy. “Having a scorecard and a roadmap approach has helped our team to see how they’re progressing and keeps us from living in the gap of information and feedback.” Thor Hess, President, Southeastern Equipment Company Hear more from Thor Southeastern Equipment Company at a glance Company size: 250 employees Industry: Engineering / Architecture / Construction Business model: B2B, E-commerce Headquarters: Cambridge, Ohio Key initiatives: Marketing strategy, lead generation, marketing mentorship & coaching, marketing technology, SEO The challenge Southeastern…
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TRU Healthcare: Client Story

TRU Healthcare: Client Story

TRU Healthcare enlisted the help of an Authentic Fractional CMO to create a new brand identity and customer experience. "We've had several major accomplishments, starting with the development of a comprehensive brand architecture for TRU Healthcare and its subsidiaries, followed by establishing baseline KPIs to measure our progress, and implementing a CRM to more effectively track our marketing impact. It feels like we're now approaching marketing with greater precision and effectiveness." Tim Lively, President & CEO, TRU Healthcare TRU Healthcare at a glance Company size: 105 employees Business type: Healthcare services Category: B2C Headquarters: Arden Hills, Minnesota Key initiatives: brand…
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Rada Manufacturing: Client Story

Rada Manufacturing: Client Story

Cutlery manufacturer Rada sought help from an Authentic Fractional CMO to guide the organization through a pivotal time of change in business strategy. “For a lot of small and medium-sized businesses, it can be scary to ask for help. But, I’d recommend people do because the best case scenario is that you’ll have a mountain guide that goes on the entire journey with you, guiding you, giving you support, and helping you reach the next level.” Phil Jones, President, Rada Manufacturing https://youtu.be/zbpRHezKbUo Rada Manufacturing at a glance Company size: 97 employees Business type: B2C Category: Manufacturing / Distribution, Consumer Goods…
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Ippon Technologies USA: Client Story

Ippon Technologies USA: Client Story

Professional services firm Ippon engaged Authentic to assist with building out a comprehensive marketing strategy and plan. “Marketing is not a ‘magic wand’… it takes a lot of patience and alignment to get results.” Romain Lhéritier, CEO, Ippon Technologies USA https://www.youtube.com/watch?v=o4uhLYawfw8 Ippon Technologies USA at a glance Company size: 68 employeesBusiness type: IT services and consultingCategory: B2BHeadquarters: Richmond, VirginiaKey initiatives: Website development, lead generation, ideal customer profile, branding, marketing technology, marketing metrics The challenge Ippon Technologies USA, a consulting firm that helps customers transform their business through technology modernization and innovation, had experienced a period of slow business growth and…
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Augurian: Client Story

Augurian: Client Story

Digital marketing agency Augurian engaged Authentic to develop a targeted marketing strategy for the upcoming year.  “[Our Authentic Fractional CMO] helped us get what we intuitively might have understood or had in the back of our minds onto paper in a more organized way.” Josh Becerra, co-Founder & CEO, Augurian https://youtu.be/4uahV_2PlZA Augurian at a glance Company size: 28 employeesBusiness type: Digital marketing agencyCategory: B2BHeadquarters: Minneapolis, MNKey initiatives: Marketing strategy, marketing roadmap, ideal customer profile, content marketing, messaging & differentiation The challenge Augurian, a digital marketing agency based in Minneapolis, Minnesota, was faced with a common challenge that many other marketing…
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Griffin Concierge Medical: Client Story

Griffin Concierge Medical: Client Story

Griffin Concierge Medical hires Authentic to solidify a strategic marketing foundation and accelerate the practice’s growth. “Our Authentic fractional CMO helped us build a solid marketing foundation and educate us on what we needed long term to grow our company and leadership team further.” Kelly Hood, COO, Griffin Concierge Medical Griffin Concierge Medical at a glance Company size: 20 employeesBusiness type: Membership-based primary care practiceCategory: B2CHeadquarters: Tampa, FLKey initiatives: Marketing fundamentals, brand messaging, customer journey, content strategy, marketing technology, metrics & reporting, marketing resourcing The challenge Griffin Concierge Medical, a membership-based primary care practice, had a lot of good things…
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Objective Investment Banking & Valuation: Client Story

Objective Investment Banking & Valuation: Client Story

Investment banking and valuation firm Objective hires Authentic to infuse its marketing program with strategic rigor and create a thoughtful roadmap. "Having our fractional CMO step in to provide strategic guidance, leadership, and a clear roadmap was transformative for us. Witnessing the leads start to trickle in was our 'aha' moment, proving the strategy's effectiveness. It's incredibly exciting!" Mandy Woods, COO, Objective  (more…)
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Mercury Mosaics: Client Story

Mercury Mosaics: Client Story

Handmade tile company Mercury Mosaics hires Authentic to create strategic rigor in its marketing program and reignite growth. “It’s been an exceptional, integrity-filled engagement from beginning, middle to end. Authentic and our fractional CMO will be lifelong friends of our brand.” Mercedes Austin, Founder & CEO, Mercury Mosaics (more…)
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Loot Rentals: Client Story

Loot Rentals: Client Story

Event furniture rental company hires Authentic to take its marketing to its next level with experienced leadership, strategic direction, and ruthless prioritization. “[Our Authentic Fractional CMO] helped us create a dashboard of metrics, so we could really see how the efforts were helping or hurting us, and how to use that information and data to move to the next level. She really spent a good deal of time helping us establish, ‘What are we trying to do here? Where are we going? How do we monitor that?’ So we know what’s working and what’s not working and how to get…
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Integrated Cash Logistics: Client Story

Integrated Cash Logistics: Client Story

Cash management technology company Integrated Cash Logistics hires Authentic to increase brand awareness and supercharge growth. “Everything we’re doing is working. The content is driving eyeballs; the eyeballs are turning into real prospects that want to know how we can help them. This [engagement] has really poured fuel on the organization in terms of growth and hitting our targets.” Randy Hauserman, VP of Sales, Integrated Cash Logistics Hear more from Randy: Integrated Cash Logistics at a glance Business Type: Cash management technologyCategory: B2BHeadquarters: Wilmington, DelawareKey initiatives: Go-to-market strategy, brand messaging and design, content and digital strategy, metrics & reporting, agency management, martech The challenge…
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