Build a High Value Authentic
Our founder and CEO, Jennifer Zick, was recently the featured guest on the #PoisedforExit podcast with host, Julie Keyes.
In this episode, Jennifer discussed the important role of the CMO for growing businesses and the fractional CMO model. Fractional CMOs work with the internal leadership team of companies to quarterback the marketing strategy and implementation, and provide resources and insights to build the company’s brand through measurable and effective marketing tactics.
Jennifer also discussed Authentic’s proprietary Authentic Growth™ Methodology that is designed to help our clients stay focused on the right marketing strategies to drive results.
Authentic™ is a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step to build revenue.
Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs.
Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs.
Latest posts by Authentic (see all)
- Closing Time podcast featuring Jennifer Zick - November 16, 2023
- How Authentic Fractional CMOs™ build maturity in growing organizations - November 13, 2023
- Authentic Recognized on the Minneapolis / St. Paul Business Journal’s Fast 50 List - October 30, 2023
