Build a High Value Authentic Brand
Our founder and CEO, Jennifer Zick, was recently the featured guest on the #PoisedforExit podcast with host, Julie Keyes.
In this episode, Jennifer discussed the important role of the CMO for growing businesses and the fractional CMO model. Fractional CMOs work with the internal leadership team of companies to quarterback the marketing strategy and implementation, and provide resources and insights to build the company’s brand through measurable and effective marketing tactics.
Jennifer also discussed Authentic Brand’s proprietary Authentic Growth™ Methodology that is designed to help our clients stay focused on the right marketing strategies to drive results.
Authentic Brand is a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step to build revenue.
Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs.
Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs.
Latest posts by Authentic Brand (see all)
- Tech & SaaS growth: Marketing tips from experienced fractional CMOs - May 12, 2023
- Go Next: Client Story - May 12, 2023
- Inbound Back Office Podcast Featuring Jennifer Zick - May 9, 2023
