Why agencies need marketing leadership
Our founder and CEO, Jennifer Zick, was recently the featured guest on the Inbound Back Office podcast with host Amy Foley.
Jennifer Zick discussed why growing businesses need marketing leadership, the different phases of business, and when you need a strategic marketing leader.
Additionally Jennifer discussed:
- What happens when no one “owns” the marketing role in a business
- How fractional CMOs can help you scale with lower risk
- Benefits of working with a team of Fractional CMOs with differing skills and experience
Listen to the podcasts
