Videos
Bite-sized, shareable insights.
Welcome to our video library
Explainer Video: What is a Fractional CMO?
Marketing Topics
What do you think when you hear the word “Marketing”?
Marketing. This single word can elicit a lot of strong feelings. Watch an excerpt from our last Authentic® webinar, which discussed marketing essentials for small- and mid-sized businesses.
How can you fill foundational marketing gaps?
Do you have a disconnect between marketing strategy and tactic? Great marketing has always been a simple formula. This doesn’t mean it’s easy, but it is simple.
The modern marketing team: An Authentic case study
Are you still searching for a “marketing unicorn” with 3-5 years of experience that can serve as your strategic planner, designer, copywriter, and more—all at an affordable price? Here’s the truth: they don’t exist!
How much should we budget for marketing?
Marketing needs to be approached as a long-term investment strategy – with the wisdom to help guide thoughtful investments, layered over time, with an understanding of when and where to accelerate or decelerate.
Can one person lead both sales and marketing?
But all growing businesses benefit from the wisdom of a proven marketing leader – building a strong, strategic, and sales-aligned marketing capability.
Considering a fractional CMO for your business?
Do your research so you know which solution will be the best fit for your needs.
What makes Authentic unique?
It comes down to our Three Uniques:Marketers + Methodology + Mindshare.
Learn more about the Authentic difference.
What is a Fractional CMO?
There are many kinds of fractional CMOs. Learn about the differences to discover the right fit for your growing business.
Cost of a Fractional CMO
There is cost, and then there is opportunity cost. Weigh the investment from both sides.
Marketing ROI
There are six stages to achieve data maturity and forward-looking confidence.
No Silver Bullet
Brand-building never happens auto-magically through any tool or tactic. It takes time.
Part Time CMO, Full Accountability
You don’t need more marketing ideas. You need true leadership and full accountability.
Strike Zone Marketing
What does marketing have in common with baseball? A really small strike zone!
Marketing Budgets for Growing Businesses
Budgeting for leadership AND execution
Should I fire my marketing leader?
Slow down. It may not be a people issue.
Hiring for industry experience?
Making your first marketing hire
Should you hire an experienced leader, or an affordable doer?
Creating Great Marketing Content
You can’t outsource thought leadership to your marketer or to an agency partner
The Power of Our Ally Network
The right marketing agency and freelance expertise at the right time
Channel / Partner Marketing
Your pipeline is not going to grow “automagically” just because you have a partner.
From COULD to SHOULD
Too many ideas and not enough action? Narrow your focus to build healthy, sustainable growth.
Tired of Marketing Experimentation?
It’s time to level up from tactics to strategy. Clarify your purpose and vision to find focus.
Should you PAUSE your marketing if you don’t need more demand?
You may need to expand your view of marketing.
You Can’t Outsource Your Brand
Brand is every single touchpoint that every single stakeholder has with your business.
Sales & Marketing
Understanding these unique relationships that must work closely to build revenue and results.
Marketing is Simple
But it’s not easy. It begins with answering a few essential questions.
Measuring Marketing
How do you know if you’re on the right path with your marketing plan?
From Blind to Predictive
What do you measure if you have no baseline data?
Building Trust Equity
Presented by Jennifer Zick, Authentic CEO, at Twin Cities Startup Week 2021
Is the AOR still relevant?
Finding the balance of agency capabilities for today’s modern marketing team
Building Your Personal Brand
Presented by Jennifer Zick, Authentic CEO, to The Visionary Forum
