Video Transcription
Should I fire my marketing leader? Believe it or not, it’s one of the most common questions we’re asked at Authentic® and our answer always begins with: slow down.
It might not be a people issue. In most cases, we find that marketing organizations are challenged for lack of strategic guidance, experience, or perspectives outside of their domain of expertise. No single marketer, whether they’re young in their career and skilled at tactics, or whether they’re very experienced executives, can have all the answers, all of the time, for all of the opportunities and challenges that your business faces.
And that is exactly why Authentic is designed as we are, to provide a full suite of solutions, from fractional CMO to coaching to advisory services, to support your team wherever they may be, and to put structure and process in place to help you understand, do you have the right people in the right seats? Are they supported by the right processes and systems and resources to help them be successful? And are they tapped into a mindshare, a community of experienced marketers who altogether widen your business’s access to information, new tactics and techniques and technology, and all the different scenarios that marketing leaders may encounter along the way?
So if you’re struggling with the question of should I fire my marketer? Check in with Authentic first. You might be surprised to find that access to strategic leadership or a community of advisors will unlock your marketing team’s full potential. We want to see your resources be successful in achieving your growth goals.
We want to see your people love their lives, love their work, and do well in growing your business. We’re here to help.
