Coaching
Marketing Leadership
for Growing Businesses
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Authentic's Unique Model

Marketers + Methodology + Mindshare

The value of a fractional CMO: Quick impact and low risk

There’s a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.

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Authentic Mindshare

The power of the Authentic Mindshare™ and CMO peer community

Clients have learned that they get more than a solo independent consultant when they hire an Authentic Fractional CMO. They get the collective expertise of senior-level marketers with diverse experience across a variety of business models and industries. We call the power of this community our mindshare, and it’s part of everything we do.

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Authentic Growth Methodology

The Components of Authentic Growth™ Methodology

Authentic Growth™ Methodology is Authentic’s proven and proprietary marketing operating system that helps small and mid-sized, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It’s a habit-forming system that teaches a simple, but powerful, set of components that drive alignment, accountability, and activation.

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