What it really takes to create quality lead generation
So you want to get some more “at bats” for your sales team? Technology providers and marketing agencies will promise the moon, but the reality is that there is nothing auto-magical about creating qualified leads. Demand generation is a multifaceted process, and a discipline that can take years to develop. So, where do you start?
Join us for a webinar series crafted for growing businesses and their executives (CEOs and revenue leaders). Our panel of CMOs and digital experts will take the mystery out of marketing, and equip you with actionable insights to help your business confidently take the next right step.
Watch the Webinar and Learn:
- The integrated aspects of a B2B demand generation program
- The role of content in fueling engagement and conversion
- How to think about investment and ROI for digital demand generation
- What to expect in terms of lead quality and conversion timeline
- How demand generation programs can support customer retention and expansion