Authentic Growth® Activation
Marketing Transformation & Revenue Flywheel System for Growing Businesses
Overcome Random Acts of Marketing® - Forever.
The Problem
Too many growing businesses suffer from random acts of marketing — scattered tactics, unclear ROI, and no true accountability. CEOs know they need marketing, but lack the confidence, clarity, and control to lead it well.
The Solution: Authentic Growth® Activation
Authentic Growth® is the Marketing Operating System for entrepreneurial businesses. It transforms fragmented marketing efforts into a unified, cross-functional revenue engine — aligning strategy, talent, and investment around a shared go-to-market plan.
This 12+ month engagement activates Authentic Growth® Methodology – a complete Marketing Operating System – aligning your revenue team and embedding clarity, rhythm, and accountability.
Led by: Your dedicated Authentic Growth® Guide
Preceded by: A 4-week Diagnostic to uncover the greatest opportunities and set the stage for year-long execution.
What’s Included
Diagnostic (4 Weeks):
- Stakeholder interviews
- SWOT analysis and competitor audit
- Brand + digital review
- Budget + ROI evaluation
- Authentic Growth® Maturity Matrix
- 90-Day Action Plan and Roadmap
- AI Acceleration: Authentic Intelligence™ Applied
Activation (12 Months):
- Quarterly planning + execution rhythms
- Cross-functional alignment
- KPI scorecards + reporting
- Team coaching + strategic guidance
- Ongoing AI integration – led with Authentic Intelligence™
- EOS®* / Operating System-compatible execution structure
- Flexible quarterly renewal following initial Activation
Investment
- Diagnostic: One-time fee (4 weeks)
- Activation: Initial 12-month commitment, renewable quarterly thereafter
Who It’s For
- CEOs and leaders of $5M–$100M+ businesses
- Founders ready to delegate and scale
- EOS®-run or operationally disciplined companies
- Rising star marketing leaders ready to level up
- Teams investing in marketing but lacking structure
- Companies seeking a unified revenue team
Optional Add-On: Dedicated Marketing Leadership
Your Guide can serve as a Fractional CMO — owning strategic direction, team performance, and execution management.
The proof is in the progress we make - together.
Our data shows that within the first 6–12 months of deploying Authentic Growth®, clients experience a 30–35% increase in marketing maturity. The most immediate and consistent lift is in leadership confidence — specifically, CEOs gain trust that marketing is finally in experienced, accountable hands.
From a survey of 1,030 Authentic clients over a two-year period. Survey data snapshot as of March, 2025.
*Authentic® and our LIFT Integrator Community™ are not affiliated with EOS Worldwide. We run our business on EOS®, and are big fans of building community with like-minded leaders.
Authentic's Unique Model
Marketers + Methodology + Mindshare
The Value of a Fractional CMO: Quick impact and low risk
There’s a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.
The Power of the Authentic Mindshare™ and CMO peer community
Clients have learned that they get more than a solo independent consultant when they hire an Authentic Fractional CMO. They get the collective expertise of senior-level marketers with diverse experience across a variety of business models and industries. We call the power of this community our mindshare, and it’s part of everything we do.
The Components of Authentic Growth® Methodology
Authentic Growth® Methodology is Authentic’s proven and proprietary marketing operating system that helps small and mid-sized, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It’s a habit-forming system that teaches a simple, but powerful, set of components that drive alignment, accountability, and activation.
Ready to find your right-fit CMO / Growth Guide and get growing?
Our CMO match process can get you up and running with a marketing leader in days – not months.
Here’s how it works:
01
& Intake
Initial Meeting
& Intake
Our first priority is to understand your business model, goals, and culture - and assess your marketing needs.
A simple intake survey and a meeting with our team helps to ensure alignment for the right-fit CMO match.
Ready to meet? Contact us.
02
Match & Meet
Right-Fit CMO
Match & Meet
We curate your right-fit CMO match based on business model fit, relevant industry experience, culture alignment, and capacity to support your goals.
Your key stakeholders will meet with your matched CMO to ensure you feel confident in the fit.
Time: 2-5 business days after you give us the green light!
03
& Discovery
CMO Quick Start
& Discovery
Your right-fit CMO was matched based on real-time availability, so in most cases, we are able to begin work within days of a signed contract.
We leverage our proven process to efficiently onboard and quickly deliver value.
Time: 3-10 business days from receipt of contract
Ready to Overcome Random Acts of Marketing®?
We’re here to help you take the next right step. Fill out this simple form, and an Authentic representative will be in touch soon.
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