Join Collin Graves as he and Jennifer dive into her background as an entrepreneur, her experiences building Authentic, and why shifting your message to “So What” is so important for your business. – Episode 017
In my conversation with Collin, we got to talk about a subject near and dear to my heart: Moving your go-to-market message from “What” (internal, company-focused) to “So What” (external, buyer-focused). It sounds easy, but if it were, most businesses would have it nailed. And most don’t. It’s NOT easy. But it IS simple. Tune in and discover what steps you can take to make the leap to a “So What” story that really resonates with your buyers.
