Igniting growth with strategic marketing leadership.
Next Millennium at a Glance
- Company size: 61 Employees
- Industry: Digital Advertising Technology (AdTech) / Publisher Monetization & Demand Solutions, Media Buying & Selling (for both publishers and advertisers) High-impact Ad Formats
- Business model: B2B
- Headquarters: New York, New York
- Authentic Growth® Drivers:
- Sharpen Market Focus and Value Proposition
- Expand Brand Awareness and Create Demand
- Make Tactical Marketing Execution More Strategic
The Problem
Next Millennium is an advertising technology company that connects advertisers and publishers directly with innovative and engaging ad formats to bring together exclusive demand and supply that is unavailable in the open exchange. They are uniquely positioned to drive stronger conversions for advertisers and higher RPMs for publishers.
Next Millennium had grown steadily for a decade, largely through direct sales and organic growth. But as the company matured, it recognized that it had reached a growth plateau. The leadership team knew it needed a strategic marketing program to break through this barrier but had almost no marketing infrastructure in place. With fragmented marketing efforts scattered across the business, they were missing a clear strategy, defined messaging, and the marketing expertise to scale effectively.
The Solution
Next Millennium engaged Authentic to build its marketing program from the ground up. Working closely with leadership, Authentic’s Fractional CMO led a comprehensive marketing overhaul that included:
- Persona Development: Identified and defined core customer personas to inform targeted messaging.
- Brand Messaging: Developed new brand messaging.
- Marketing Infrastructure: Implemented a CRM (HubSpot), establishing a centralized marketing platform for automation and analytics..
- Content Strategy: Introduced an SEO-driven content strategy, publishing weekly blog posts and monthly newsletters.
- Social Media Strategy: Implemented a social media strategy with clearly defined content pillars and a regular posting cadence, significantly growing LinkedIn followers and engagement.
- Leadership Transition: Guided the recruitment and onboarding of a VP of Marketing to carry the strategy forward.
The Results
Thanks to Authentic’s guidance, Next Millennium achieved significant marketing growth:
- Grew LinkedIn followers by over 25%, exceeding the initial goal of 1,500 followers.
- Increased engagement on LinkedIn posts, consistently achieving over 10% engagement.
- Established a comprehensive brand and marketing foundation, including personas, messaging, and marketing automation.
- Developed a scalable marketing program that the newly hired VP of Marketing can build upon.
