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Bridge times of transition with confidence. Our Interim CMO leaders guide teams and build momentum through change.
Businesses can experience significant disruption with the departure of a marketing leader, or during periods of rapid growth when an experienced leader is needed – but a full-time hire has not yet been identified.
Authentic Interim CMOs – on a contract basis – are a great solution to quickly bring strong and steady leadership to the helm of your marketing organization through times of change, uncertainty, rapid growth, new investment momentum, or hiring cycles.
Our Interim CMOs work with our clients to ensure execution continuity (keep the wheels on the bus!), confidently lead marketing staff members through change, optimize budgets and vendor relationships, and add strategic value and fresh perspective to go-to-market strategy.
Our Interim CMOs usually engage on a part-time or full-time basis for several months, until a subsequent hire is identified, at which time we often remain engaged as an advisor through our Flex Advisory offering, until the new leader is fully on-boarded.
You could hire a full-time leader. You could contract with an independent consultant. You could engage a recruiter or staff augmentation firm. Or you could work with a management consulting firm that specializes in Fractional or Interim CMO services – like Authentic.
No matter which path you choose, it’s important to understand the differences so you can determine which path aligns best to your goals.
At Authentic, we help our clients achieve Authentic Growth™ through our unique model which is powered by three key elements: Marketers, Methodology & Mindshare.
Marketers + Methodology + Mindshare
There’s a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.
Clients have learned that they get more than a solo independent consultant when they hire an Authentic Fractional CMO. They get the collective expertise of senior-level marketers with diverse experience across a variety of business models and industries. We call the power of this community our mindshare, and it’s part of everything we do.
Authentic Growth™ Methodology is Authentic’s proven and proprietary marketing operating system that helps small and mid-sized, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It’s a habit-forming system that teaches a simple, but powerful, set of components that drive alignment, accountability, and activation.
We’re here to help you take the next right step. Fill out this simple form, and an Authentic representative will be in touch soon.
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