Myth or Fact: A business can grow without marketing

Myth or Fact: A business can grow without marketing

We recently noticed a LinkedIn post that was shared by a CEO of an ecommerce agency. The CEO shared a published article that named his company as the fastest-growing agency in the state. The article’s premise was that the agency had achieved that growth without any marketing. (more…)
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What does a fractional CMO do?

What does a fractional CMO do?

Fractional marketing leadership is a relatively new service area. But demand for fractional CMOs is growing as the value of hiring part-time executive marketing leadership becomes clearer. (more…)
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The Buyer’s Journey: Optimize engagement to maximize revenue results

The Buyer’s Journey: Optimize engagement to maximize revenue results

It’s a hot topic, and for good reason. In recent months, most companies have had to rethink and retune their go-to-market strategies and approaches. In many cases, the way companies sell, who they sell to, and how they solve customer problems has been reshaped as organizations adapt to economic, logistic, and demographic impacts on a global scale. Whether your organization has been radically transformed, or only lightly touched by recent changes and challenges, one thing is true for all: To maintain and sustain healthy growth, every business needs to attract, convert, and retain healthy relationships with its buyers. If persona-building,…
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Does your business need fractional CMO services?

Does your business need fractional CMO services?

Entrepreneurial and growth-oriented businesses often come to a critical fork in the road when they recognize they have a gap in strategic marketing leadership. They need to determine who and when to hire to support the next phase of their business. (more…)
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How to become a fractional CMO

How to become a fractional CMO

Understanding fractional services and determining if you should become a fractional CMO. The playbook for executive marketing careers has changed. Marketing leaders and communications professionals are the most burnt-out across all corporate job functions. At the same time that marketers face burnout, more pathways are available than ever before to build a meaningful career as a fractional CMO, and a healthy life outside of work. Working 50- to 70-hour workweeks dedicated to one enterprise is no longer the only way to achieve a high-impact, high-value executive marketing career. Many experienced marketers are rethinking work’s place in their lives and leaving corporate jobs to…
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Marketing ROI: A Guide to The Big 3 Revenue Metrics

Marketing ROI: A Guide to The Big 3 Revenue Metrics

As a responsible business leader, you want to know the ROI of your marketing. You want to feel confident that your marketing investments lead to meaningful engagement that converts to revenue and healthy growth. Unfortunately, this doesn’t always prove as simple as it sounds. (more…)
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Product Marketing Pitfalls (and strategies to avoid them)

Product Marketing Pitfalls (and strategies to avoid them)

The pathway to product launch is full of pitfalls and detours. Whether you’re a leader in a small business with a new product idea, or an established enterprise with highly-evolved systems for product innovation, you’ve felt the pains that accompany bringing a new solution to market. As CMOs and marketing leaders, we’ve traveled that road in partnership with founders, engineers, inventors, designers, go-to-market teams, and end-users. We’ve helped to shape and sell tangible and intangible solutions; consumer goods and enterprise solutions. And while the process of product development and marketing is never easy - there is nothing quite as rewarding…
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Want to build products your customers love? Start with marketing.

Want to build products your customers love? Start with marketing.

Every product company wants to create products their customers love. But the path to building and launching these products isn’t always straightforward. It’s an effort that requires multiple business disciplines — including marketing — working together collaboratively to understand and meet customer and market needs. (more…)
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