Authentic®, Author at Authentic

There is no marketing silver bullet: Brand-building is a long term game

https://www.youtube.com/watch?v=tZeNJK8juVs Video Transcription Ryan Tansom: And like, I think where people get lost is they just got sold that like this one tool is like the solution to the whole customer journey. And it's just so wrong and it's paralyzing. When you think about, like you said, like, what is there a million probably SaaS tools that all fit somewhere in that customer journey. Jennifer Zick: Yeah, yeah. I've written extensively about these kinds of topics on our website and on our blog over the years. Because there absolutely is a lot of snake oil and pixie dust being sprinkled…

Marketing through Channel / Partner relationships

https://www.youtube.com/watch?v=sY1r1GW3T0M Video Transcription Partnership and alliances can make a huge difference in growing your professional services organization through strong referrals and qualified deals. But nothing happens automagically in partnership. Just because you sign a contract doesn't mean your pipeline will suddenly be busting with opportunity. Partnerships require a unique approach, and if you're thinking of making partnerships a core component of your business growth, you will need to radically rethink the role of marketing in your organization. Hi, I'm Jennifer Zick, Founder and CEO of Authentic®. Our community of fractional CMOs helps growing businesses to Overcome Random Acts of Marketing®…

Does your marketing program feel like an expensive, never-ending experiment?

https://www.youtube.com/watch?v=0IjTgzY0MCM Video Transcription Is your company struggling with marketing on a 90 day experiment basis, feeling like you're launching campaign after program after project, but not getting anywhere in terms of understanding what kind of return on that investment you're receiving? If that's the case, you are not alone. Hi, I'm Jennifer Zick, founder and CEO of Authentic®. Our community of fractional CMOs work with growing companies, usually between 5 and 100 million in annual revenue. And for these small growing businesses, we help them to Overcome Random Acts of Marketing® and confidently take the next right step to build…

[Event Recap] VIP.MN Fall Mixer for Visionaries, Integrators, and Implementer Partners

With Minnesota being one of the richest communities of businesses running on The Entrepreneurial Operating System® (EOS), and with great success and enthusiasm from our event in June, we brought together our wonderful community of Visionaries, Integrators, and Implementer Partners (VIPs) together for another in-person event in early October. Nearly 100 Visionaries, Integrators, and Implementer Partners joined us for a fun evening of great food, tasty drinks, and even better conversation. View the full photo gallery Founder of Integrator Community™ Jennifer Zick had this to say about the event: “There’s something incredibly special about spending time with other entrepreneurs and…

Demand Demystified: What it really takes to create quality lead generation

So you want to get some more “at bats” for your sales team? Technology providers and marketing agencies will promise the moon, but the reality is that there is nothing auto-magical about creating qualified leads. Demand generation is a multifaceted process, and a discipline that can take years to develop. So, where do you start? Join us for a recorded webinar crafted for growing businesses and their executives (CEOs and revenue leaders). Our panel of CMOs and digital experts will take the mystery out of marketing, and equip you with actionable insights to help your business confidently take the next…

Overcome Random Acts of Marketing: Marketing Essentials for Small to Mid-Sized Businesses

Most entrepreneurial businesses will struggle with "random acts of marketing" as they shift from a founder-led, sales-driven business to a more strategic growth organization. Getting from random to predictable results requires marketing maturity - which starts with a strong brand foundation, along with a clear strategy, plan, budget, and metrics that foster alignment and accountability. Watch our recorded webinar featuring Jennifer Zick, Founder & CEO of Authentic® , as she unpacks the essential ingredients that every growing business needs for fueling a strong, high-performing, revenue-generating marketing engine. https://www.youtube.com/watch?v=qrzdXNgVojg Key Takeaways If you’ve felt like 2024 has been a difficult year…

Ippon Technologies USA: Client Story

Professional services firm Ippon engaged Authentic to assist with building out a comprehensive marketing strategy and plan. “Marketing is not a ‘magic wand’… it takes a lot of patience and alignment to get results.” Romain Lhéritier, CEO, Ippon Technologies USA https://www.youtube.com/watch?v=o4uhLYawfw8 Ippon Technologies USA at a glance Company size: 68 employeesBusiness type: IT services and consultingCategory: B2BHeadquarters: Richmond, VirginiaKey initiatives: Website development, lead generation, ideal customer profile, branding, marketing technology, marketing metrics The challenge Ippon Technologies USA, a consulting firm that helps customers transform their business through technology modernization and innovation, had experienced a period of slow business growth and…

What Is A Virtual CMO? 8 Benefits Of Hiring A VCMO

Hiring a virtual CMO allows you to expand your search for the perfect candidate beyond your direct area and transform your business’s marketing team without the commitment of a full-time executive. In today’s competitive marketing world, virtual CMO services are becoming increasingly imperative for substantial business growth. If you are looking for additional marketing leadership that does not need to be in the office, a VCMO can be a great solution. VCMOs can seamlessly integrate themselves into your existing team on a flexible basis. Find a vetted, experienced virtual fractional CMO when you partner with Authentic®. What Is A Virtual…

Authentic® Debuts on Twin Cities Largest Women-Owned Businesses List

Minneapolis, MN, September 19, 2024 – Today, Authentic® was recognized for the first time as one of the largest women-owned businesses in the Twin Cities, ranking #29 according to the Minneapolis / St. Paul Business Journal. To be eligible for this list, business owners must include women who own 50% or more of their companies. Companies must be based in the Twin Cities 24-county metro area and are ranked by their 2023 revenue numbers. View the full list of honorees here. Authentic CEO Jennifer Zick, who founded the company in 2017 and is the firm's sole owner, had this to…

Embracing AI: What growth leaders need to understand about the next frontier of technology innovation

It’s the hottest topic since the “world wide web” disrupted everything for businesses. Artificial Intelligence (AI) has been around for quite some time already, quietly humming in the background, having a nearly imperceptible impact on most individuals and organizations - until in late 2022, OpenAI released ChatGPT to the public, and our collective minds were blown. As the whole world turns its attention to the new frontier of innovation, plenty of speculation exists about whether AI is a friend or foe to businesses and their employees. Will AI be a threat to artists, authors, musicians, analysts, developers, and all other…

Author: Authentic®

There is no marketing silver bullet: Brand-building is a long term game

Marketing through Channel / Partner relationships

Does your marketing program feel like an expensive, never-ending experiment?

[Event Recap] VIP.MN Fall Mixer for Visionaries, Integrators, and Implementer Partners

Demand Demystified: What it really takes to create quality lead generation

Overcome Random Acts of Marketing: Marketing Essentials for Small to Mid-Sized Businesses

Ippon Technologies USA: Client Story

What Is A Virtual CMO? 8 Benefits Of Hiring A VCMO

Authentic® Debuts on Twin Cities Largest Women-Owned Businesses List

Embracing AI: What growth leaders need to understand about the next frontier of technology innovation

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