Making Sense of Revenue Roles

Making Sense of Revenue Roles

Watch Webinar: Making Sense of Revenue Roles Sales may sound like a simple concept. Until you are scaling a business. What begins as “just win business” quickly becomes a broad and complex discipline that requires expertise for attracting, winning, keeping, and expanding customer and partner relationships.  While many business leaders use terms like business development, sales, and account management interchangeably - they are each truly unique roles. It’s important to understand the difference so that you can create the right balance of sales expertise and build a team with clear roles, goals, and appropriate incentives. It’s equally important to recognize…
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[Event Recap] VIP.MN Summer Mixer for Visionaries, Integrators, and Implementer Partners

[Event Recap] VIP.MN Summer Mixer for Visionaries, Integrators, and Implementer Partners

When we started the LIFT Integrator Community™ four short years ago, we were focused on creating a community for entrepreneurial leaders who hold the “second in command” role (Integrators). What initially started in a virtual format (due to the pandemic) is now growing  into in-person events.  With Minnesota being one of the richest communities of businesses running on The Entrepreneurial Operating System® (EOS), we felt like this summer was a great time to bring Visionaries, Integrators, and Implementer Partners (VIPs) together in person to celebrate our local community and foster that in-person connection!  On June 12, 2024, we did just…
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Authentic® Named a 2024 Best Places to Work Honoree For Second Year

Authentic® Named a 2024 Best Places to Work Honoree For Second Year

Minneapolis, MN, June 10, 2024 – Authentic® was announced as one of the 2024 Best Places to Work by the Minneapolis St. Paul Business Journal (MSPBJ).   To achieve this honor, Authentic® was one of the top-scoring businesses among similarly-sized businesses, according to research by Quantum Workplace. Each year, MSPBJ, along with their research partner, Omaha-based Quantum Workplace, identify companies in the region that score top marks from their employees when asked to rate their employers on a variety of questions related to management, communication and more. “I feel so grateful to be part of such an incredible team and…
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Authentic Launches New Wellness Program

Authentic Launches New Wellness Program

When Jennifer Zick, founder & CEO, first started Authentic®, she envisioned a workplace where employees could love their life, and love their work (yes - in that order). One way that Authentic is living out this vision is through the recent launch of Authentic Wellness, an internal program with three essential goals: Nurture our culture and people toward loving their lives and loving their work. Encourage all Authentic employees to invest in individual, family, community, and corporate wellness. Organize company-led wellness activities (in-person and virtual) and engage employees in sharing their experiences. The 2024 roll-out of Authentic Wellness includes “Wellness…
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We packed 10,623 meals for families in our community!

We packed 10,623 meals for families in our community!

Authentic team members, as well as a variety of clients, partners, and friends united at Second Harvest Heartland in Brooklyn Park, MN on May 18, 2024 to provide much-needed food to local families who are missing meals. See Full Photo Album on Facebook (more…)
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Mercury Mosaics: Client Story

Mercury Mosaics: Client Story

Handmade tile company Mercury Mosaics hires Authentic to create strategic rigor in its marketing program and reignite growth. “It’s been an exceptional, integrity-filled engagement from beginning, middle to end. Authentic and our fractional CMO will be lifelong friends of our brand.” Mercedes Austin, Founder & CEO, Mercury Mosaics (more…)
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How Authentic® matches our fractional CMOs to our clients

How Authentic® matches our fractional CMOs to our clients

Overcoming the marketing leadership conundrum Filling marketing leadership roles is tough. With marketing encompassing so many micro disciplines, like digital, product, and communications, it’s difficult for entrepreneurial companies to know which type of marketer they need to drive growth in their business.  For companies not ready to commit to a full-time hire, the landscape of fractional CMOs and independent consultants adds another layer of complexity. Many solo practitioners and agencies coin themselves “fractional CMOs” without the executive experience to back it up. This makes identifying the right marketer even more challenging for business leaders and risks undermining a fractional CMO’s…
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Retaining Your Right-Fit Fractional CMO

Retaining Your Right-Fit Fractional CMO

Understanding Our Retainer Structure: Tailored Solutions for Your Marketing Needs At Authentic®, we specialize in providing Fractional Chief Marketing Officers (CMOs) to small and medium-sized businesses (SMBs) with annual revenues ranging from $5 million to $100 million. Our CMOs are seasoned marketing executives who serve as the contract, part-time heads of marketing for our clients across diverse industries and business models. To help you understand how our retainer structure works and how we determine the best fit for your organization, let's delve into the details. Proactive and Structured Retainers Our engagement with clients is based on a monthly flat-rate retainer.…
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