Authentic®, Author at Authentic

Demand Demystified: What it really takes to create quality lead generation

So you want to get some more “at bats” for your sales team? Technology providers and marketing agencies will promise the moon, but the reality is that there is nothing auto-magical about creating qualified leads. Demand generation is a multifaceted process, and a discipline that can take years to develop. So, where do you start? Join us for a recorded webinar crafted for growing businesses and their executives (CEOs and revenue leaders). Our panel of CMOs and digital experts will take the mystery out of marketing, and equip you with actionable insights to help your business confidently take the next…

Overcome Random Acts of Marketing: Marketing Essentials for Small to Mid-Sized Businesses

Most entrepreneurial businesses will struggle with "random acts of marketing" as they shift from a founder-led, sales-driven business to a more strategic growth organization. Getting from random to predictable results requires marketing maturity - which starts with a strong brand foundation, along with a clear strategy, plan, budget, and metrics that foster alignment and accountability. Watch our recorded webinar featuring Jennifer Zick, Founder & CEO of Authentic® , as she unpacks the essential ingredients that every growing business needs for fueling a strong, high-performing, revenue-generating marketing engine. https://www.youtube.com/watch?v=qrzdXNgVojg Key Takeaways If you’ve felt like 2024 has been a difficult year…

Ippon Technologies USA: Client Story

Professional services firm Ippon engaged Authentic to assist with building out a comprehensive marketing strategy and plan. “Marketing is not a ‘magic wand’… it takes a lot of patience and alignment to get results.” Romain Lhéritier, CEO, Ippon Technologies USA https://www.youtube.com/watch?v=o4uhLYawfw8 Ippon Technologies USA at a glance Company size: 68 employeesBusiness type: IT services and consultingCategory: B2BHeadquarters: Richmond, VirginiaKey initiatives: Website development, lead generation, ideal customer profile, branding, marketing technology, marketing metrics The challenge Ippon Technologies USA, a consulting firm that helps customers transform their business through technology modernization and innovation, had experienced a period of slow business growth and…

What Is A Virtual CMO? 8 Benefits Of Hiring A VCMO

Hiring a virtual CMO allows you to expand your search for the perfect candidate beyond your direct area and transform your business’s marketing team without the commitment of a full-time executive. In today’s competitive marketing world, virtual CMO services are becoming increasingly imperative for substantial business growth. If you are looking for additional marketing leadership that does not need to be in the office, a VCMO can be a great solution. VCMOs can seamlessly integrate themselves into your existing team on a flexible basis. Find a vetted, experienced virtual fractional CMO when you partner with Authentic®. What Is A Virtual…

Authentic® Debuts on Twin Cities Largest Women-Owned Businesses List

Minneapolis, MN, September 19, 2024 – Today, Authentic® was recognized for the first time as one of the largest women-owned businesses in the Twin Cities, ranking #29 according to the Minneapolis / St. Paul Business Journal. To be eligible for this list, business owners must include women who own 50% or more of their companies. Companies must be based in the Twin Cities 24-county metro area and are ranked by their 2023 revenue numbers. View the full list of honorees here. Authentic CEO Jennifer Zick, who founded the company in 2017 and is the firm's sole owner, had this to…

Embracing AI: What growth leaders need to understand about the next frontier of technology innovation

It’s the hottest topic since the “world wide web” disrupted everything for businesses. Artificial Intelligence (AI) has been around for quite some time already, quietly humming in the background, having a nearly imperceptible impact on most individuals and organizations - until in late 2022, OpenAI released ChatGPT to the public, and our collective minds were blown. As the whole world turns its attention to the new frontier of innovation, plenty of speculation exists about whether AI is a friend or foe to businesses and their employees. Will AI be a threat to artists, authors, musicians, analysts, developers, and all other…

Hiring a marketer based on industry experience? You’re doing it wrong.

https://www.youtube.com/watch?v=kst0flupOvc Video Transcription Are you hiring for a marketing leader in your organization and prioritizing that hire based on finding somebody with deep industry experience within your particular business niche or vertical or market focus? If so, you're doing it wrong. Hi, I'm Jennifer Zick, founder and CEO of Authentic, and I'm here today to dispel a very common myth among business leaders who are making perhaps their first ever executive decision for marketing leadership. So many businesses come to Authentic asking for somebody with a particular industry or business niche of experience, and in fact, they miss out on…

CRM Optimization: Aligning your organization for insight and efficiency

In growing businesses, it’s vital to leverage a CRM for growth, scalability and insight. But is your CRM slowing you down with clunky processes and outdated contacts? A clean, optimized CRM can change your business from sluggish growth to a systematized organization that's ready for growth. Watch this webinar in partnership with Authentic, 11outof11, and Convergo to learn more about how to optimize your CRM for maximum insight and efficiency. https://www.youtube.com/watch?v=yL9Rxtexml0 Key Takeaways Clear role definitions help align different departments' objectives with the CRM strategy, enhancing cross-functional collaboration and data integrity. CRM systems serve as a centralized repository for all…

The Buyer’s Journey: Optimize engagement to maximize revenue results

It’s a hot topic, and for good reason. In recent months, most companies have had to rethink and retune their go-to-market strategies and approaches. In many cases, the way companies sell, who they sell to, and how they solve customer problems has been reshaped as organizations adapt to economic, logistic, and demographic impacts on a global scale. Whether your organization has been radically transformed, or only lightly touched by recent changes and challenges, one thing is true for all: To maintain and sustain healthy growth, every business needs to attract, convert, and retain healthy relationships with its buyers. If persona-building,…

The Importance of Employer Branding: How to Attract and Retain Top Talent

In an era where the quest for top talent has become more challenging than ever, businesses are increasingly recognizing the importance of employer branding as a strategic tool for attracting and retaining the best employees. With insights from a webinar featuring experts in the field, we’ll delve into the core aspects of employer branding and how organizations can leverage it to stand out in a competitive job market. Understanding Employer Branding Crafting Your Competitive Edge: The Power of Employer Branding The post-pandemic world has seen a significant shift in the job market, with industries grappling with recruitment and staffing challenges.…

Author: Authentic®

Demand Demystified: What it really takes to create quality lead generation

Overcome Random Acts of Marketing: Marketing Essentials for Small to Mid-Sized Businesses

Ippon Technologies USA: Client Story

What Is A Virtual CMO? 8 Benefits Of Hiring A VCMO

Authentic® Debuts on Twin Cities Largest Women-Owned Businesses List

Embracing AI: What growth leaders need to understand about the next frontier of technology innovation

Hiring a marketer based on industry experience? You’re doing it wrong.

CRM Optimization: Aligning your organization for insight and efficiency

The Buyer’s Journey: Optimize engagement to maximize revenue results

The Importance of Employer Branding: How to Attract and Retain Top Talent

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