Marketing is simple. But not easy. 

Marketing is simple. But not easy. 

https://www.youtube.com/watch?v=Bu6e75EI-PE Video Transcription Jennifer Zick: Marketing is the same as it's ever been, which is answering a few simple but really foundational questions for building your business, which is what is our business's purpose? What is our big why? Why do we exist in the world and how do we change lives?  Like literally, if you don't know how you change lives, I don't know what you're doing in business. So answering that question first, your big why, your purpose, however you want to get to that, and then you start answering the questions, then, okay, if this is our…
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Should I fire my marketer?

Should I fire my marketer?

https://www.youtube.com/watch?v=gF9vxQB-MkE Video Transcription Should I fire my marketing leader? Believe it or not, it's one of the most common questions we're asked at Authentic® and our answer always begins with: slow down.  It might not be a people issue. In most cases, we find that marketing organizations are challenged for lack of strategic guidance, experience, or perspectives outside of their domain of expertise. No single marketer, whether they're young in their career and skilled at tactics, or whether they're very experienced executives, can have all the answers, all of the time, for all of the opportunities and challenges that your…
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Southeastern Equipment Company: Client Story

Southeastern Equipment Company: Client Story

Equipment retail and service company sees a 100-200% increase in marketing-qualified leads after working with an Authentic Fractional CMO™ on lead generation strategy. “Having a scorecard and a roadmap approach has helped our team to see how they’re progressing and keeps us from living in the gap of information and feedback.” Thor Hess, President, Southeastern Equipment Company Hear more from Thor Southeastern Equipment Company at a glance Company size: 250 employees Industry: Engineering / Architecture / Construction Business model: B2B, E-commerce Headquarters: Cambridge, Ohio Key initiatives: Marketing strategy, lead generation, marketing mentorship & coaching, marketing technology, SEO The challenge Southeastern…
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RISE Marketer Community™ Informational Session Recap

RISE Marketer Community™ Informational Session Recap

The RISE Marketer Community™ momentum is growing! We’ve had such a positive response, a lot of early applications, and many requests to learn more about the community. If you are considering RISE Marketer Community™ for yourself or a member of your team, we invite you to listen to our interactive information session, hosted by our CEO, and RISE host, Jennifer Zick. https://www.youtube.com/watch?v=dm9AbYbw3-Q Learn more about RISE Marketer Community Key Takeaways RISE is designed to support mid-level marketers (managers and directors) looking to grow into strategic leadership roles. It provides mentorship, education, and a peer-driven community to help overcome isolation, career…
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We helped prepare 52 bikes for kids this holiday season at Free Bikes for Kidz!

We helped prepare 52 bikes for kids this holiday season at Free Bikes for Kidz!

Last Thursday, a group of Two or More volunteers came together at Free Bikes for Kids in Minnetonka, MN, to prepare 52 bikes for children in the Minneapolis-St. Paul area. These bikes will be distributed to kids in our local community this December. In total, our volunteers contributed 54 hours of community service, focusing on cleaning, prepping, and repairing the bikes to ensure they were ready for their new owners. This included tasks like washing frames, adjusting brakes and gears, and inflating/replacing tires. They also made sure each bike was safe to ride by tightening bolts, checking the chains, and…
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TRU Healthcare: Client Story

TRU Healthcare: Client Story

TRU Healthcare enlisted the help of an Authentic Fractional CMO to create a new brand identity and customer experience. "We've had several major accomplishments, starting with the development of a comprehensive brand architecture for TRU Healthcare and its subsidiaries, followed by establishing baseline KPIs to measure our progress, and implementing a CRM to more effectively track our marketing impact. It feels like we're now approaching marketing with greater precision and effectiveness." Tim Lively, President & CEO, TRU Healthcare TRU Healthcare at a glance Company size: 105 employees Business type: Healthcare services Category: B2C Headquarters: Arden Hills, Minnesota Key initiatives: brand…
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Rada Manufacturing: Client Story

Rada Manufacturing: Client Story

Cutlery manufacturer Rada sought help from an Authentic Fractional CMO to guide the organization through a pivotal time of change in business strategy. “For a lot of small and medium-sized businesses, it can be scary to ask for help. But, I’d recommend people do because the best case scenario is that you’ll have a mountain guide that goes on the entire journey with you, guiding you, giving you support, and helping you reach the next level.” Phil Jones, President, Rada Manufacturing https://youtu.be/zbpRHezKbUo Rada Manufacturing at a glance Company size: 97 employees Business type: B2C Category: Manufacturing / Distribution, Consumer Goods…
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There is no marketing silver bullet: Brand-building is a long term game

There is no marketing silver bullet: Brand-building is a long term game

https://www.youtube.com/watch?v=tZeNJK8juVs Video Transcription Ryan Tansom: And like, I think where people get lost is they just got sold that like this one tool is like the solution to the whole customer journey. And it's just so wrong and it's paralyzing. When you think about, like you said, like, what is there a million probably SaaS tools that all fit somewhere in that customer journey. Jennifer Zick: Yeah, yeah. I've written extensively about these kinds of topics on our website and on our blog over the years. Because there absolutely is a lot of snake oil and pixie dust being sprinkled…
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Marketing through Channel / Partner relationships

Marketing through Channel / Partner relationships

https://www.youtube.com/watch?v=sY1r1GW3T0M Video Transcription Partnership and alliances can make a huge difference in growing your professional services organization through strong referrals and qualified deals. But nothing happens automagically in partnership. Just because you sign a contract doesn't mean your pipeline will suddenly be busting with opportunity. Partnerships require a unique approach, and if you're thinking of making partnerships a core component of your business growth, you will need to radically rethink the role of marketing in your organization.  Hi, I'm Jennifer Zick, Founder and CEO of Authentic®. Our community of fractional CMOs helps growing businesses to Overcome Random Acts of Marketing®…
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