Beyond the Business Operating System

Beyond the Business Operating System

As business operating systems - such as EOS (the Entrepreneurial Operating System®) - grow in popularity and practice, many small and mid-sized businesses are experiencing the power of embracing simple concepts and proven tools to create alignment and strategic growth momentum. But once the foundation of an operating system is in place, these growing businesses often discover gaps across their functional departments. When these gaps exist within the growth engine of the organization - sales and marketing - that growth momentum stalls, and entrepreneurial tension rises. No business can achieve healthy growth without a strong revenue engine. But excellence in…
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What Makes Authentic Unique?

What Makes Authentic Unique?

https://www.youtube.com/watch?v=AD5ldaxam6w Video Transcription In a growing sea of fractional CMOs, it's important to understand the differences as you consider strategic marketing leadership for your business. And while you might know Authentic as a pioneer in the fractional CMO space, you may not be familiar with the three uniques that make us truly different from any other fractional CMO provider or team. So allow me to share those three uniques with you. They are: Marketers + Methodology + Mindshare. And here is what they mean. Together in combination, they provide a lower risk, faster to impact solution for fractional CMO services…
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Considering a Fractional CMO For Your Business?

Considering a Fractional CMO For Your Business?

https://www.youtube.com/watch?v=Katw0MM-YV4 Video Transcription Are you considering a fractional CMO as a possible solution for your business? If so, I want to share with you some tips to make sure you're really sizing up the right fit with the right firm or the right individual. Hi, I'm Jennifer Zick, founder and CEO of Authentic®. We are a team of fractional CMOs that work with growing businesses, all across the US and beyond, to help them Overcome Random Acts of Marketing® and confidently take the next right step in healthy growth.  As we've been building our business over the past several years,…
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Overcome Random Acts of Marketing: Marketing Essentials for SMBs

Overcome Random Acts of Marketing: Marketing Essentials for SMBs

Most entrepreneurial businesses will struggle with "random acts of marketing" as they shift from a founder-led, sales-driven business to a more strategic growth organization. Getting from random to predictable results requires marketing maturity - which starts with a strong brand foundation. In a LinkedIn Live event with Sales Xceleration, Authentic Founder & CEO Jennifer Zick discusses the essential ingredients that every growing business needs for fueling a strong, high-performing, revenue-generating marketing engine. https://www.youtube.com/watch?v=-nB37HlKwr8 Key Takeaways Modern marketing requires agility due to the diversity of tools and strategies available today compared to decades ago.  Small businesses must be resourceful in how…
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Objective Investment Banking & Valuation: Client Story

Objective Investment Banking & Valuation: Client Story

Investment banking and valuation firm Objective hires Authentic to infuse its marketing program with strategic rigor and create a thoughtful roadmap. "Having our fractional CMO step in to provide strategic guidance, leadership, and a clear roadmap was transformative for us. Witnessing the leads start to trickle in was our 'aha' moment, proving the strategy's effectiveness. It's incredibly exciting!" Mandy Woods, COO, Objective  (more…)
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Making Sense of Revenue Roles

Making Sense of Revenue Roles

Watch Webinar: Making Sense of Revenue Roles Sales may sound like a simple concept. Until you are scaling a business. What begins as “just win business” quickly becomes a broad and complex discipline that requires expertise for attracting, winning, keeping, and expanding customer and partner relationships.  While many business leaders use terms like business development, sales, and account management interchangeably - they are each truly unique roles. It’s important to understand the difference so that you can create the right balance of sales expertise and build a team with clear roles, goals, and appropriate incentives. It’s equally important to recognize…
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[Event Recap] VIP.MN Summer Mixer for Visionaries, Integrators, and Implementer Partners

[Event Recap] VIP.MN Summer Mixer for Visionaries, Integrators, and Implementer Partners

When we started the LIFT Integrator Community™ four short years ago, we were focused on creating a community for entrepreneurial leaders who hold the “second in command” role (Integrators). What initially started in a virtual format (due to the pandemic) is now growing  into in-person events.  With Minnesota being one of the richest communities of businesses running on The Entrepreneurial Operating System® (EOS), we felt like this summer was a great time to bring Visionaries, Integrators, and Implementer Partners (VIPs) together in person to celebrate our local community and foster that in-person connection!  On June 12, 2024, we did just…
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