Let’s get strategic — Leveraging social media to advance your business
It’s hard to believe that YouTube, Facebook, Twitter, and Instagram were all launched less than 20 years ago. As consumers, we’ve quickly become accustomed to social media being the first place we turn to engage with the brands we love. Given how embedded social media is within consumers’ day-to-day lives, these channels have also become one of the best ways for brands to reach their audiences. But savvy brands aren’t just using social media to push out content. They’re using it to connect with customers to build, sustain — and sometimes — repair trust. Companies that use social media effectively take…
