Let’s get strategic — Leveraging social media to advance your business

Let’s get strategic — Leveraging social media to advance your business

It’s hard to believe that YouTube, Facebook, Twitter, and Instagram were all launched less than 20 years ago. As consumers, we’ve quickly become accustomed to social media being the first place we turn to engage with the brands we love.  Given how embedded social media is within consumers’ day-to-day lives, these channels have also become one of the best ways for brands to reach their audiences. But savvy brands aren’t just using social media to push out content. They’re using it to connect with customers to build, sustain — and sometimes — repair trust. Companies that use social media effectively take…
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Ruth Glaser joins Authentic as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise

Ruth Glaser joins Authentic as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise

Co-Founder & Former Co-CEO of Let’s Dish! brings consumer marketing depth and entrepreneurial growth chops to Authentic’s SMB clients MINNEAPOLIS, MN - May 18, 2020 Authentic is delighted to announce the addition of Ruth Glaser as Fractional CMO and valuable member of our growing marketing mindshare and team. A seasoned entrepreneur and marketing executive, Glaser is the co-founder and former co-CEO of Let's Dish! - an innovative retail meal preparation business with a blended bricks-and-mortar and e-commerce model. Under Glaser's leadership, Let's Dish! raised $4M in private equity and built a national franchise in the retail meal preparation segment. (more…)
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