Building a Financially Resilient Business

Building a Financially Resilient Business

Building a successful business that weathers the ups-and-downs of economic cycles takes tremendous resilience. Leveraging boom times to prepare for leaner times is critical. Knowing when to save, and when to invest, can be the difference between success and failure. (more…)
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Planning for the Next Recession: Jennifer Zick Featured on The Business Gist Podcast

Planning for the Next Recession: Jennifer Zick Featured on The Business Gist Podcast

“Times won’t always be this rich, so how can we plan ahead for recession?”   This question sparks the conversation between Jennifer Zick and Megan Effertz, host of The Business Gist podcast, as they discuss ways that business leaders can plan ahead for the next recession. Because it’s not a matter of whether it will hit, but when.   “When times are good, sales and marketing budgets flourish. When times are tough, marketing is generally the first team to get hit [with cuts]. …But sales without marketing is not a formula that works in today’s modern buyer’s journey. Cutting off…
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When is a Fractional CMO Right for Your Business?

When is a Fractional CMO Right for Your Business?

When starting a business, most founders need to focus their attention on developing their core product or service and acquiring new customers. While sales is absolutely a top priority at this stage, marketing is often on the back burner, and that's normal. (more…)
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Make a “NOT-TO-DO” List for Marketing in the New Year

Make a “NOT-TO-DO” List for Marketing in the New Year

Isn’t the New Year great? It’s time to bust out those resolutions and ring in the start of a new calendar by making a change that brings something positive to your life. Many of us will sit down and write out a list of “To-Do’s for the New Year.” (more…)
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Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

I have the best job in the world. I get the privilege of talking with leaders of small and mid-size businesses about their growth plans and strategies. Each time I meet with someone, I learn something new. But I also notice a lot of recurring themes. One of those themes is metrics. Every time a conversation turns to marketing, it almost invariably, without fail, gets to the challenge of measuring marketing success.   (more…)
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