B2B Marketing: The more things change, the more they stay the same.
Take it from someone who’s been there, done that in B2B marketing: The more things change, the more they stay the same. This idea is one of the reasons I’ve set out to build my business, Authentic Brand, to help B2B leaders and marketers guide their brands and teams - consistently, intelligently, and authentically - through whatever comes their way. Because, though change is fast and constant, one thing remains true: it’s always been about the customer relationship. (more…)