A Founder’s Five-Year Reflection

A Founder’s Five-Year Reflection

On November 7, 2017, I sat at my kitchen table and filed “Authentic Brand LLC” with the State of Minnesota, and then held my breath when I pushed the button on our first pre-revenue business expense: $2,000 to buy our .com domain name.  Following a recent painful job loss, and having no individual income and three children (then ages 7, 11, and 13) - that domain purchase felt extra significant. And it was. That purchase was the first bet I placed on myself. On my dream. It was an act of love toward myself and toward the team I hoped…
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Authentic Brand nominated for 2022 BOLD Awards

Authentic Brand nominated for 2022 BOLD Awards

Minneapolis, MN - December 16, 2021 - Authentic Brand is excited to announce that we have been nominated for the Tenth Annual BOLD Awards, presented by the Minnesota Chapter of the Association for Corporate Growth® (ACG.) The BOLD Awards are designed to honor and recognize innovation, inspirational moves, bold visions and leaders that have made BOLD moves to positively grow, restructure or enhance their companies for the benefit of all stakeholders. The program celebrates the corporate leaders and teams that are behind successful mergers and acquisitions, financing and extraordinary strategies that led to sustainability, remarkable performance and/or accelerated growth January 2019…
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Authentic Brand Brings Chad Guillory on as Vice President of Business Development

Authentic Brand Brings Chad Guillory on as Vice President of Business Development

This key executive hire will help the company scale and serve more entrepreneurial businesses nationwide. MINNEAPOLIS, MN — It’s an exciting new chapter for Authentic Brand as the Minneapolis-based community of CMOs has brought on a Vice President of Business Development. Filling the role is Chad Guillory, a strategic growth executive with more than two decades of varied and impactful sales, marketing, and entrepreneurial experience. (more…)
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They’re all in: Why Authentic Brand’s conversion to 100% W2 employees is a category-shattering revolution

They’re all in: Why Authentic Brand’s conversion to 100% W2 employees is a category-shattering revolution

MINNEAPOLIS, MN - August 3, 2021 Authentic Brand announced today that as of August 1, 100% of their team has voluntarily converted to W2 employee status – a shift that’s unique in the category of fractional executive services and reflects Authentic Brand’s strategic vision of thoughtful growth and development of an aligned, values-driven team that’s fully committed to the company, to each other, and to their clients. (more…)
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An open letter in recognition of a deserving leader. Meg Van Sloun promoted to Chief Operating Officer of Authentic Brand.

An open letter in recognition of a deserving leader. Meg Van Sloun promoted to Chief Operating Officer of Authentic Brand.

Meg Van Sloun (L), Authentic Brand COO, with Jennifer Zick (R), Authentic Brand CEO MINNEAPOLIS, MN – June 10, 2021 I had planned to craft a formal press release to announce Meg Van Sloun's promotion to Chief Operating Officer for Authentic Brand. But before I drafted the public announcement, I first shared a letter with our internal team. And then I realized that I want to share with all of YOU just how truly grateful I am for Meg, and how excited I am for her and for our community. (more…)
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Transformational tech marketer, Peter Zaballos, joins Authentic Brand as Fractional CMO

Transformational tech marketer, Peter Zaballos, joins Authentic Brand as Fractional CMO

A seasoned Chief Marketing Officer, board leader and venture capitalist, Zaballos accelerates SaaS companies (and race cars). MINNEAPOLIS, MN - June 9, 2021 Authentic Brand continues expansion of its national fractional CMO team with the addition of Peter Zaballos, a Chief Marketing Officer with a reputation for building brands that disrupt the technology landscape and fundamentally change the world. Zaballos' career includes past roles with LSI Logic, C-Cube Microsystems and RealNetworks: companies that changed the landscape of computing and launched Zaballos' passion for transformational technology and rapid-growth entrepreneurial businesses. Propelled by a track record of success in sales, marketing, and…
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