Minneapolis/St. Paul Business Journal Names Authentic Founder & CEO Jennifer Zick a 2024 Women In Business Honoree

Minneapolis/St. Paul Business Journal Names Authentic Founder & CEO Jennifer Zick a 2024 Women In Business Honoree

Minneapolis, MN, March 22, 2024 – The Minneapolis St. Paul Business Journal (MSPBJ) today named Jennifer Zick, Founder & CEO of Authentic, as a 2024 Women in Business honoree. This year marks the 27th annual awards program, which recognizes the Twin Cities' most influential women including industry-leading executives, entrepreneurs and business owners. "It's an incredible honor to be recognized in the company of so many high-impact women," says Zick. "I am grateful to represent my team, my family, and my beloved Minnesota community as an honoree." A first-time founder, Zick launched Authentic in 2017 and has grown the business an…
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Authentic Announces Mark Coronna as its Chief Development Officer

Authentic Announces Mark Coronna as its Chief Development Officer

Authentic - a pioneer and leader in the fractional CMO industry - accelerates its national expansion through decisive move into private equity partnerships and innovative CMO offerings for the entrepreneurial SMB market. February 12, 2024 / Minneapolis, MN – Authentic is pleased to announce Mark Coronna as its Chief Development Officer: a role that will propel the fast-growing Fractional CMO firm into further national expansion through private equity partnerships and ongoing services innovation. (more…)
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Authentic Recognized on the Minneapolis / St. Paul Business Journal’s Fast 50 List 

Authentic Recognized on the Minneapolis / St. Paul Business Journal’s Fast 50 List 

Company debuts on the list at #16 October 26, 2023/ Minneapolis, MN - Authentic™ was recognized by the Minneapolis / St. Paul Business Journal at #16 out of 50 fastest growing businesses in Minnesota. The Business Journal stated, "Authentic, which provides fractional chief marketing officers and was previously known as Authentic Brand, debuts on the Fast 50 List at No. 16, with a growth rate of 160.75% from 2020 to 2022. The Edina-based company saw revenue of nearly $3.4 million last year." The company was recognized at a reception for all list makers at U.S. Bank Stadium’s Polaris Club and…
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We are Authentic.

We are Authentic.

A special message from Founder and CEO, Jennifer Zick:  https://youtu.be/18RwESP_Noo Authentic Brand was a pioneer in the Fractional CMO category when it launched in 2017. Today, over six years later, we’ve announced a new name that will carry us into our future: Authentic. Why the change?  Aside from the beautiful simplicity of the word itself, the Authentic name anchors our brand to help us better position our current offering - as the premier national provider of Fractional CMO leadership for growing businesses.  Our unique model has always combined Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts…
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Authentic Selected as Fast 50 Honoree by Minneapolis / St. Paul Business Journal

Authentic Selected as Fast 50 Honoree by Minneapolis / St. Paul Business Journal

Annual List Recognizes the Twin Cities’ Fastest Growing Private Companies August 31, 2023 / Minneapolis, MN - Authentic was named a Fast 50 Honoree by the Minneapolis / St. Paul Business Journal.   The annual Fast 50 list recognizes Twin Cities-based privately held companies with the fastest revenue growth for the past three years. This year’s list includes companies with revenue growth between 2020 - 2022.  To be eligible for the Fast 50, companies must be independently owned, privately held, for-profit businesses headquartered in the Twin Cities 24-county metro area. They also must have year-over-year revenue growth for each of the…
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Sales Xceleration and Authentic Join Arms in National Partnership

Sales Xceleration and Authentic Join Arms in National Partnership

The alliance between the front-office fractional firms will accelerate sales and marketing success for small to mid-sized businesses. Minneapolis, MN, July 25, 2023 - Authentic, a fast-growing national fractional CMO (chief mar­­­keting officer) firm and Sales Xceleration, the pioneer in fractional sales consulting, have launched a partnership that leverages their complementary capabilities to deepen value for their clients. This alliance provides a holistic approach to sales and marketing for growing businesses. Together, Sales Xceleration and Authentic shore up the outsourced leadership suite for the front-office, addressing what has previously been a gap in the growing ecosystem of fractional resources. A…
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Authentic Named a 2023 Best Places to Work Honoree

Authentic Named a 2023 Best Places to Work Honoree

For the rapidly-growing fractional CMO services firm, 2023 marks its first year as a nominee on the esteemed list of top Twin Cities-based companies Minneapolis, MN, June 20, 2023– Authentic was announced as one of the 2023 Best Places to Work honorees by the Minneapolis St. Paul Business Journal (MSPBJ).   This year marks the 25th annual Best Places to Work awards — the Twin Cities longest-running program recognizing engaging workplaces - and marks Authentic’s first year as a nominee for the honor.  “Being recognized by our employees as a 'Best Place to Work' has been on my entrepreneurial bucket…
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Authentic Expands Leadership Team; Adds New Vice President of Marketing

Authentic Expands Leadership Team; Adds New Vice President of Marketing

Jenna Soule to lead go to market strategy for rapidly growing fractional CMO services firm MINNEAPOLIS, MN — Authentic announces the expansion of its leadership team with the hiring of Jenna Soule as Vice President of Marketing. Jenna will lead the go-to-market strategy for the five-year old, rapidly-growing fractional CMO services firm.  As a member of Authentic’s leadership team, Jenna brings more than two decades of marketing leadership experience for companies ranging from entrepreneurial startups to large enterprises, investing the majority of her career in mid-sized high growth organizations.  “We are in the business of marketing leadership for growing companies,…
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A Founder’s Five-Year Reflection

A Founder’s Five-Year Reflection

On November 7, 2017, I sat at my kitchen table and filed “Authentic LLC” with the State of Minnesota, and then held my breath when I pushed the button on our first pre-revenue business expense: $2,000 to buy our .com domain name.  Following a recent painful job loss, and having no individual income and three children (then ages 7, 11, and 13) - that domain purchase felt extra significant. And it was. That purchase was the first bet I placed on myself. On my dream. It was an act of love toward myself and toward the team I hoped to…
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