Category: News

Wow. Authentic Brand is one year old. Already? Only? [All the feels.] A year ago today, I sat at my kitchen table, officially filing my business name with the State of Minnesota, and buying my authenticbrand.com domain. The domain was an investment. I literally held my breath when I pressed the "buy now" button. Every day since that thrilling and scary start, I have been telling myself to breathe. (more…)

Meet Authentic Brand's newest team member and mascot: Augustus (Gus) Goldie Zick.  Based on a recent review of our strategy, it appears that Gus is likely to be the #1 driver of social media engagement for our business in 2018, but unlikely to contribute any meaningful pipeline. Since joining our organization just last week, Gus has been on a rather slow ramp-up. (Frankly, he's mostly lying down on the job.) But, he's a strong cultural fit, and we expect to see significant growth and development in the coming year. (more…)