News Archives - Authentic Brand

$Authentic Brand welcomes veteran marketing executive Kate Hendershott as a new fractional CMO$

Authentic Brand welcomes veteran marketing executive Kate Hendershott as a new fractional CMO

MINNEAPOLIS, MN — Kate Hendershott has joined Authentic Brand as a new fractional CMO, contributing significant bench strength and capacity with decades of wide-ranging experience in the health and beauty, financial services, manufacturing, retail, and healthcare industries. (more…)

Authentic Brand recognized as “Best of Business” finalist

Authentic Brand is honored to share the news that we have been recognized as a top three finalist for Twin Cities Business 2021 "Best of Business" Readers' Choice Awards in the category of Advertising And Marketing Firm. (more…)

$Authentic Brand walks the walk, bringing in accomplished executive Kirk Geadelmann as fractional CFO$

Authentic Brand walks the walk, bringing in accomplished executive Kirk Geadelmann as fractional CFO

MINNEAPOLIS, MN — Authentic Brand has quickly built a reputation for leveraging high-caliber expertise on a fractional basis to drive value for clients, and they’re embracing the same business model for their own company by bringing in accomplished business executive and financial expert Kirk Geadelmann as the company’s fractional CFO. (more…)

$Kristen Wilson brings firsthand entrepreneurial experience to clients as a new fractional CMO for Authentic Brand$

Kristen Wilson brings firsthand entrepreneurial experience to clients as a new fractional CMO for Authentic Brand

MINNEAPOLIS, MN - August 10, 2021 Authentic Brand welcomes Kristen Wilson as a new fractional CMO, lending 20+ years of experience in marketing and technology with diverse expertise spanning startups to large corporations. (more…)

They’re all in: Why Authentic Brand’s conversion to 100% W2 employees is a category-shattering revolution

MINNEAPOLIS, MN - August 3, 2021 Authentic Brand announced today that as of August 1, 100% of their team has voluntarily converted to W2 employee status – a shift that’s unique in the category of fractional executive services and reflects Authentic Brand’s strategic vision of thoughtful growth and development of an aligned, values-driven team that’s fully committed to the company, to each other, and to their clients. (more…)

An open letter in recognition of a deserving leader. Meg Van Sloun promoted to Chief Operating Officer of Authentic Brand.

Meg Van Sloun (L), Authentic Brand COO, with Jennifer Zick (R), Authentic Brand CEO MINNEAPOLIS, MN – June 10, 2021 I had planned to craft a formal press release to announce Meg Van Sloun's promotion to Chief Operating Officer for Authentic Brand. But before I drafted the public announcement, I first shared a letter with our internal team. And then I realized that I want to share with all of YOU just how truly grateful I am for Meg, and how excited I am for her and for…

Transformational tech marketer, Peter Zaballos, joins Authentic Brand as Fractional CMO

A seasoned Chief Marketing Officer, board leader and venture capitalist, Zaballos accelerates SaaS companies (and race cars). MINNEAPOLIS, MN - June 9, 2021 Authentic Brand continues expansion of its national fractional CMO team with the addition of Peter Zaballos, a Chief Marketing Officer with a reputation for building brands that disrupt the technology landscape and fundamentally change the world. Zaballos' career includes past roles with LSI Logic, C-Cube Microsystems and RealNetworks: companies that changed the landscape of computing and launched Zaballos' passion for transformational technology and rapid-growth entrepreneurial…

Kent Huffman, Brand Builder & Published Author, Joins Authentic Brand as Fractional CMO & Consultant

Huffman, an experienced growth driver and fractional executive, ushers in Authentic Brand's national expansion of regional and remote CMO solutions. MINNEAPOLIS, MN - April 27, 2021 Authentic Brand announces the expansion of its fractional CMO team with the addition of Kent Huffman, a veteran fractional CMO, brand builder, growth driver, customer advocate, change agent, and published book author. Based in the Dallas-Fort Worth area of Texas, Huffman joins Authentic Brand at a time when the fractional CMO firm is actively shifting gears from its origin as a regional…

Daneen Kiger, Global Marketing and Brand Leader, Joins Authentic Brand as Fractional CMO & Consultant

Kiger’s leadership experience spans healthcare, medical devices, education, retail, eCommerce, and technology sectors. MINNEAPOLIS, MN - October 13, 2020 Authentic Brand announces the expansion of its Authentic Fractional CMO™ team with the addition of Daneen Kiger, an experienced global marketing and brand leader whose background includes scaling teams, growing channels, and developing international product strategies for businesses $20M - $1B+ in annual revenue in over 40 countries. (more…)

Ruth Glaser joins Authentic Brand as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise

Co-Founder & Former Co-CEO of Let’s Dish! brings consumer marketing depth and entrepreneurial growth chops to Authentic Brand’s SMB clients MINNEAPOLIS, MN - May 18, 2020 Authentic Brand is delighted to announce the addition of Ruth Glaser as Fractional CMO and valuable member of our growing marketing mindshare and team. A seasoned entrepreneur and marketing executive, Glaser is the co-founder and former co-CEO of Let's Dish! - an innovative retail meal preparation business with a blended bricks-and-mortar and e-commerce model. Under Glaser's leadership, Let's Dish! raised $4M in…