News Archives - Authentic Brand

Authentic Brand Selected as Fast 50 Honoree by Minneapolis / St. Paul Business Journal

Annual List Recognizes the Twin Cities’ Fastest Growing Private Companies August 31, 2023 / Minneapolis, MN - Authentic Brand was named a Fast 50 Honoree by the Minneapolis / St. Paul Business Journal. The annual Fast 50 list recognizes Twin Cities-based privately held companies with the fastest revenue growth for the past three years. This year’s list includes companies with revenue growth between 2020 - 2022. To be eligible for the Fast 50, companies must be independently owned, privately held, for-profit businesses headquartered in the Twin Cities 24-county metro area. They also must have year-over-year revenue growth for each of…

Sales Xceleration and Authentic Brand Join Arms in National Partnership

The alliance between the front-office fractional firms will accelerate sales and marketing success for small to mid-sized businesses. Minneapolis, MN, July 25, 2023 - Authentic Brand, a fast-growing national fractional CMO (chief marketing officer) firm and Sales Xceleration, the pioneer in fractional sales consulting, have launched a partnership that leverages their complementary capabilities to deepen value for their clients. This alliance provides a holistic approach to sales and marketing for growing businesses. Together, Sales Xceleration and Authentic Brand shore up the outsourced leadership suite for the front-office, addressing what has previously been a gap in the growing ecosystem of fractional…

Authentic Brand Named a 2023 Best Places to Work Honoree

For the rapidly-growing fractional CMO services firm, 2023 marks its first year as a nominee on the esteemed list of top Twin Cities-based companies Minneapolis, MN, June 20, 2023– Authentic Brand was announced as one of the 2023 Best Places to Work honorees by the Minneapolis St. Paul Business Journal (MSPBJ).   This year marks the 25th annual Best Places to Work awards — the Twin Cities longest-running program recognizing engaging workplaces - and marks Authentic Brand’s first year as a nominee for the honor. “Being recognized by our employees as a 'Best Place to Work' has been on my…

Authentic Brand Expands Leadership Team; Adds New Vice President of Marketing

Jenna Soule to lead go to market strategy for rapidly growing fractional CMO services firm MINNEAPOLIS, MN — Authentic Brand announces the expansion of its leadership team with the hiring of Jenna Soule as Vice President of Marketing. Jenna will lead the go-to-market strategy for the five-year old, rapidly-growing fractional CMO services firm. As a member of Authentic Brand’s leadership team, Jenna brings more than two decades of marketing leadership experience for companies ranging from entrepreneurial startups to large enterprises, investing the majority of her career in mid-sized high growth organizations. “We are in the business of marketing leadership for…

A Founder’s Five-Year Reflection

On November 7, 2017, I sat at my kitchen table and filed “Authentic Brand LLC” with the State of Minnesota, and then held my breath when I pushed the button on our first pre-revenue business expense: $2,000 to buy our .com domain name. Following a recent painful job loss, and having no individual income and three children (then ages 7, 11, and 13) - that domain purchase felt extra significant. And it was. That purchase was the first bet I placed on myself. On my dream. It was an act of love toward myself and toward the team I hoped…

Authentic Brand welcomes John Ryan as Fractional CMO and transformation leader

MINNEAPOLIS, MN — Authentic Brand is pleased to announce the addition of veteran marketing executive John Ryan to its fast-growing roster of fractional CMOs. John brings more than 25 years of experience in the marketing field, plus an impressive list of successful IPOs, turnarounds and sales growth. (more…)

Authentic Brand nominated for 2022 BOLD Awards

Minneapolis, MN - December 16, 2021 - Authentic Brand is excited to announce that we have been nominated for the Tenth Annual BOLD Awards, presented by the Minnesota Chapter of the Association for Corporate Growth® (ACG.) The BOLD Awards are designed to honor and recognize innovation, inspirational moves, bold visions and leaders that have made BOLD moves to positively grow, restructure or enhance their companies for the benefit of all stakeholders. The program celebrates the corporate leaders and teams that are behind successful mergers and acquisitions, financing and extraordinary strategies that led to sustainability, remarkable performance and/or accelerated growth January 2019…

$Authentic Brand welcomes veteran marketing executive Kate Hendershott as a new fractional CMO$

Authentic Brand welcomes veteran marketing executive Kate Hendershott as a new fractional CMO

MINNEAPOLIS, MN — Kate Hendershott has joined Authentic Brand as a new fractional CMO, contributing significant bench strength and capacity with decades of wide-ranging experience in the health and beauty, financial services, manufacturing, retail, and healthcare industries. (more…)

Authentic Brand recognized as “Best of Business” finalist

Authentic Brand is honored to share the news that we have been recognized as a top three finalist for Twin Cities Business 2021 "Best of Business" Readers' Choice Awards in the category of Advertising And Marketing Firm. (more…)

They’re all in: Why Authentic Brand’s conversion to 100% W2 employees is a category-shattering revolution

MINNEAPOLIS, MN - August 3, 2021 Authentic Brand announced today that as of August 1, 100% of their team has voluntarily converted to W2 employee status – a shift that’s unique in the category of fractional executive services and reflects Authentic Brand’s strategic vision of thoughtful growth and development of an aligned, values-driven team that’s fully committed to the company, to each other, and to their clients. (more…)

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