Red Argyle: Client Story

Red Argyle: Client Story

Salesforce Systems Integrator engages Fractional CMO to take strategy and growth to the next level. "What got us interested in talking to Authentic Brand was their reputation in the industry. ...And it only took a couple of quick conversations for us to realize it would be a great business fit for us and also a great culture fit."Garry Polmateer, CEO, Red Argyle https://youtu.be/w-Nw_2IX5Us Story Summary Garry Pomateer is the CEO of Red Argyle, a Salesforce Systems Integrator with a focus on Sales Cloud, Service Cloud, and Experience Cloud solutions, along with security and privacy consulting. With a track record as…
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COLAB: Client Story

COLAB: Client Story

Digital agency overcomes random acts of marketing with a dedicated Fractional CMO and clear brand value proposition. "I think one of the compelling components of [choosing Authentic Brand] was they had a methodology that had been proven out, they had a team of [CMOs] in Mindshare that they can rely on and [Ally] partners that they could pull on. It felt like it dramatically reduced the amount of risk that we were taking on."Morgan Witham, CEO, COLAB https://youtu.be/UjjDsAu9ZPg Story Summary Morgan Witham is the CEO of COLAB, a digital agency that focuses on WebOps: building websites that drive ongoing value…
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NATF: Client Story

NATF: Client Story

National nonprofit engages Fractional CMO to strengthen existing marketing efforts, processes, and future hiring decisions. "For a nonprofit organization, [hiring a Fractional CMO] certainly is an investment. But when I think about all the time and energy that we saved by bringing on Authentic Brand and our fractional CMO, it was hands down worth every penny.” Kathryn Mikkelsen, Executive Director, North American Thrombosis Forum (NATF) https://youtu.be/Jq8jziGqUWE Story Summary Kathryn Mikkelsen is the Executive Director of North American Thrombosis Forum (NATF) - a nonprofit organization dedicated to improving the lives of those affected by blood clots and related diseases. With a…
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Trusted Employees: Client Story

Trusted Employees: Client Story

Strategic marketing creates exponential exit for software company "I care about top line revenue but most importantly I care about the bottom line and what the company makes. ...So I wanted to scale the business profitably, and I was working with Authentic Brand on this and [they] did a fantastic job of finding out who my [ideal] audience was. So instead of focusing on hiring very high priced sales executives, we pivoted and created an inside sales team that was closing $100,000 more per month in business. With marketing and sales automation, we scaled the company, and our EBITDA grew…
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Comply Foam: Client Story

Comply Foam: Client Story

Traditional B2B manufacture engages Fractional CMO to quickly build a scalable B2C business model "When we engaged Authentic Brand to help us build out our marketing group, we found that our leadership team really lacked the understanding of how to engage consumers in a very effective fashion. What Authentic Brand provided was a very low risk way for us to build really quickly. We were able to get engagement with consumers essentially right out of the gate. [And] we were building all these processes and this infrastructure that is going to be really meant for the future."Chris Hudson, President, Comply…
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Summit 360: Client Story

Summit 360: Client Story

Fractional CMO services help established technology company maximize their marketing investment to successfully launch new offerings and brand "CMOs - whether fractional or full-time - are not cheap, but we had a big task ahead of us with this business launch... and I knew that we could not do it by ourselves, and I wasn't confident [that we would] even be able to make the right hire for that role. And so...it was a pretty easy decision. ...When I looked at the task at hand, the opportunity costs could be tremendous. And I did not want to get it wrong.…
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Ecessa: Client Story

Ecessa: Client Story

Technology company invests in marketing leadership to achieve a successful acquisition "Marketing is the most important thing you can possibly do in a technology business, period. You can have the greatest service you can have the greatest widget, but you're never going to sell any if the world doesn't know you're there. And if you don't have a good marketing strategy - if you're not focused like a laser beam on where you want to win and where you can win - you won't win."Mike Siegler, SVP Services & Customer Experience, Communications Systems, Inc. https://youtu.be/LoANQnFM1L4 Story Summary When Mike Siegler…
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Beehive Strategic Communication: Client Story

Beehive Strategic Communication: Client Story

Strategic communication firm invests in a Fractional CMO to support next-level growth. We knew that something had to change to drive our own consistent growth. That's when we turned to Authentic Brand for a Fractional CMO partner, and that's been game-changing. [...] In order to grow and be competitive in environments that are transforming faster than any of us can predict, we have to invest in our own businesses. There’s no choice. Those investments have to be smart, focused, and strategic. And that’s what Authentic Brand helps us do." - Lisa Hannum, CEO, Beehive Strategic Communication Continue reading
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Coherent Solutions: Client Story

Coherent Solutions: Client Story

A large software development company engages a Fractional CMO to accelerate growth. We knew we needed [marketing] leadership... but to hire a full-time marketing leader, we didn't really have the function structured, we didn't have any momentum in it, we didn't even have a common vision among our leadership team as to what the marketing leader would do and how the function would integrate with the rest of the company. Authentic Brand introduced the idea of Fractional CMO as an alternative solution. That was very appealing to us, to hire someone at a lower allocation...but still get access to great…
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Boundary Waters Bank: Client Story

Boundary Waters Bank: Client Story

Expanding community bank matures in their marketing efforts. As bankers, we like to think we know a lot about [marketing], but in all actuality, we don’t. We know nothing about marketing or advertising. And what we tend to do - and what this bank has done in the past - is waste dollars on different types of advertising or marketing, thinking we were getting our name out or the product out to the people. What brought us to Authentic Brand: We were getting nowhere, we needed some traction, and we needed somebody with the expertise to bring this bank into…
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