Category: Client Story

HR technology and benefits administrator Empyrean hires Authentic to develop a channel strategy and amplify its marketing impact. “He [Authentic Fractional CMO™] was absolutely a key ingredient for us to set up a successful channel marketing effort. The team used to call him our marketing yoda.” James B. Stanton, VP of Go to Market, Empyrean Empyrean at a glance Company size: 900 employeesBusiness type: HR TechnologyCategory: B2B. B2B2CHeadquarters: Houston, TXKey initiatives: Strategic advising, channel marketing, co-marketing, communication strategy, marketing technology The Challenge Empyrean, an HR technology company that helps some of the largest brands build better cultures through benefits, was…

Specialty contractor The Berg Group hired Authentic to solidify its marketing foundation and refocus its brand. "Our fractional CMO came in and laid a foundation of priorities that we needed to tackle before we could build on the components of marketing. Just like in construction, if you don’t start with a great foundation, anything you do above and beyond that is going to be weak." The Berg Group at a glance Company size: 70 employees + 400-600 field craftspeopleBusiness type: National specialty contractorCategory: B2BHeadquarters: Chaska, MinnesotaKey initiatives: Marketing fundamentals, brand messaging and design, digital strategy, metrics, employee development The Challenge…

Regional community bank Pillar Bank hires Authentic™ to reinvigorate its brand and re-establish it as a powerful community presence. "For an organization our size to have access to a mindshare of fractional CMOs and vetted external resources is super powerful. I don’t know where else we’d get that kind of horsepower." Shane Bauer, President & CEO, Pillar Bank Pillar Bank at a glance Company size: 44 employeesBusiness type: Regional community bankCategory: D2C, B2BHeadquarters: Baldwin, WIKey initiatives: Brand strategy, messaging & design, new market launch, digital strategy, metrics & reporting, marketing resourcing, employee development, and agency management The Challenge Pillar Bank,…

Group travel operator Go Next hired Authentic to re-envision and grow the brand after a tumultuous time. “The Authentic imprint certainly positioned us for future growth and marketing opportunities; we’re well-positioned to make further enhancements to our marketing.” John Weeks, President & CEO, Go Next Go Next at a glance Company size: 20 employeesBusiness type: Group travel operatorCategory: B2B, B2CHeadquarters: Edina, MNKey initiatives: Brand messaging and design, digital strategy, marketing resourcing, employee development, agency management https://youtu.be/LlpQxsY3f6w The Challenge Go Next, a group travel operator that works primarily with alumni and affinity groups wanted to refresh its brand to better connect…

Digital hearing health company hearX Group hired Authentic to nail down its Lexie Hearing marketing strategy and launch OTC products into an entirely new market. “Since hiring our fractional CMO, I’m most excited about our team’s cohesion and knowing they have the inner confidence to implement new initiatives. But more so than that, they have the voice and the understanding to work through the strategy behind those initiatives before implementing them.” Seline van der Wat, COO, hearX Group hearX Group at a glance Company size: 140 employeesBusiness type: Digital hearing healthCategory: B2CHeadquarters: Pretoria, South AfricaKey initiatives: Product launch, brand messaging,…

Global nonprofit Humentum hired Authentic to transform its marketing from unstructured and random to disciplined and metric-driven. “We’ve gone from having no data to knowing what data to use to make business decisions. I think this underscores Authentic’s intentional and data-driven approach.” Chris Proulx, Global Director, Humentum Humentum at a glance Company size: 50 employeesBusiness type: Global nonprofitCategory: B2BHeadquarters: Washington, DCKey initiatives: Marketing fundamentals, metrics, messaging, martech, employee development https://youtu.be/pMdaxKCeWzo The Challenge Humentum, a global nonprofit that helps humanitarian and development organizations unlock the strategic power of operating models, was formed by a merger of three other non-profit organizations. Five…

Eyewear company eyebobs hires an Authentic Fractional CMO™ to maintain business momentum while its marketing leader unplugged during maternity leave. “At the end of the day, our Authentic Fractional CMO™ helped us maintain our business without interruption. Our sales were on forecast, and our ad spend was at the level we expected it to be. There were a lot of moving parts, and many of them could have gone off the rails. But they didn’t.” Mike Hollenstein, CEO, eyebobs eyebobs at a glance Company size: 50 employeesBusiness type: Eyewear manufacturer & retailerCategory: D2CHeadquarters: Minneapolis, MNKey initiatives: Agency and marketing performance…

Fitness equipment company PowerBlock hires Authentic to build marketing confidence and maintain momentum after pandemic growth. “What sets Authentic apart is how well-connected everyone at the company is. The Ally Network and mindshare are invaluable. Being able to have so many connections through one person is outstanding.” Noah Funk, VP, PowerBlock PowerBlock at a glance Company size: 30 employeesBusiness type: Fitness equipment manufacturerCategory: D2C, B2BHeadquarters: Burnsville, MinnesotaKey initiatives: Marketing fundamentals, Amazon marketing, metrics, affiliate & influencer marketing, brand messaging https://youtu.be/S9687hufOgE The Challenge PowerBlock, a fitness equipment manufacturer that designs and develops top-tier strength equipment for home and commercial consumers, had…

Salesforce Systems Integrator engages Fractional CMO to take strategy and growth to the next level. "What got us interested in talking to Authentic was their reputation in the industry. ...And it only took a couple of quick conversations for us to realize it would be a great business fit for us and also a great culture fit."Garry Polmateer, CEO, Red Argyle https://youtu.be/w-Nw_2IX5Us Story Summary Garry Polmateer is the CEO of Red Argyle, a Salesforce Systems Integrator with a focus on Sales Cloud, Service Cloud, and Experience Cloud solutions, along with security and privacy consulting. With a track record as a…

Digital agency overcomes random acts of marketing with a dedicated Fractional CMO and clear brand value proposition. "I think one of the compelling components of [choosing Authentic] was they had a methodology that had been proven out, they had a team of [CMOs] in Mindshare that they can rely on and [Ally] partners that they could pull on. It felt like it dramatically reduced the amount of risk that we were taking on."Morgan Witham, CEO, COLAB https://youtu.be/UjjDsAu9ZPg Story Summary Morgan Witham is the CEO of COLAB, a digital agency that focuses on WebOps: building websites that drive ongoing value and…