Client Story Archives - Authentic Brand

Trusted Employees: Client Story

Strategic marketing creates exponential exit for software company "I care about top line revenue but most importantly I care about the bottom line and what the company makes. ...So I wanted to scale the business profitably, and I was working with Authentic Brand on this and [they] did a fantastic job of finding out who my [ideal] audience was. So instead of focusing on hiring very high priced sales executives, we pivoted and created an inside sales team that was closing $100,000 more per month in business. With marketing and sales automation, we scaled the company, and our EBITDA grew…

Comply Foam: Client Story

Traditional B2B manufacture engages Fractional CMO to quickly build a scalable B2C business model "When we engaged Authentic Brand to help us build out our marketing group, we found that our leadership team really lacked the understanding of how to engage consumers in a very effective fashion. What Authentic Brand provided was a very low risk way for us to build really quickly. We were able to get engagement with consumers essentially right out of the gate. [And] we were building all these processes and this infrastructure that is going to be really meant for the future."Chris Hudson, President, Comply…

Summit 360: Client Story

Fractional CMO services help established technology company maximize their marketing investment to successfully launch new offerings and brand "CMOs - whether fractional or full-time - are not cheap, but we had a big task ahead of us with this business launch... and I knew that we could not do it by ourselves, and I wasn't confident [that we would] even be able to make the right hire for that role. And so...it was a pretty easy decision. ...When I looked at the task at hand, the opportunity costs could be tremendous. And I did not want to get it wrong.…

Ecessa: Client Story

Technology company invests in marketing leadership to achieve a successful acquisition "Marketing is the most important thing you can possibly do in a technology business, period. You can have the greatest service you can have the greatest widget, but you're never going to sell any if the world doesn't know you're there. And if you don't have a good marketing strategy - if you're not focused like a laser beam on where you want to win and where you can win - you won't win."Mike Siegler, SVP Services & Customer Experience, Communications Systems, Inc. https://youtu.be/LoANQnFM1L4 Story Summary When Mike Siegler…

Beehive Strategic Communication: Client Story

Strategic communication firm invests in a Fractional CMO to support next-level growth. We knew that something had to change to drive our own consistent growth. That's when we turned to Authentic Brand for a Fractional CMO partner, and that's been game-changing. [...] In order to grow and be competitive in environments that are transforming faster than any of us can predict, we have to invest in our own businesses. There’s no choice. Those investments have to be smart, focused, and strategic. And that’s what Authentic Brand helps us do." - Lisa Hannum, CEO, Beehive Strategic Communication Continue reading

Coherent Solutions: Client Story

A large software development company engages a Fractional CMO to accelerate growth. We knew we needed [marketing] leadership... but to hire a full-time marketing leader, we didn't really have the function structured, we didn't have any momentum in it, we didn't even have a common vision among our leadership team as to what the marketing leader would do and how the function would integrate with the rest of the company. Authentic Brand introduced the idea of Fractional CMO as an alternative solution. That was very appealing to us, to hire someone at a lower allocation...but still get access to great…

Boundary Waters Bank: Client Story

Expanding community bank matures in their marketing efforts. As bankers, we like to think we know a lot about [marketing], but in all actuality, we don’t. We know nothing about marketing or advertising. And what we tend to do - and what this bank has done in the past - is waste dollars on different types of advertising or marketing, thinking we were getting our name out or the product out to the people. What brought us to Authentic Brand: We were getting nowhere, we needed some traction, and we needed somebody with the expertise to bring this bank into…

Fueled Collective: Client Story

Marketing fuel for growing co-working and event brand. We were suddenly facing a lot of competition at the same time. Originally, we had no marketing. Then we moved to "Random Acts of Marketing", and we finally had to really professionalize that whole area, and that's when we sought out Authentic Brand. [Since] that initial engagement, we’re headed towards being even more than just marketing focused, we’re headed towards being sales focused." - Don Ball, Co-Founder, Fueled Collective Continue reading

GoKart Labs: Client Story

Digital innovation firm drives awareness for a national audience. The Authentic Brand team has been really instrumental in helping us organize and focus in on a really specific strategy. We have a tendency to want to do everything all at once, and they helped us pick out the most important things to focus on, drive the right metrics around that, and to tackle things in sequential order and gain a lot of confidence in what we’re doing in our marketing efforts." - Elli Rader, Vice President of Client Services, GoKart Labs Continue reading

Pro-Tec Design: Client Story

Growing ESOP levels up marketing strategy and leadership. Random Acts of Marketing: That would have been Pro-Tec prior to us associating with Authentic Brand. We decided last year that we needed to focus, we needed a roadmap, we needed somebody to help us to create a real marketing program at Pro-Tec. That’s how we engaged the Fractional CMO program.The biggest benefit was getting people onboard and understanding how important it is to tell our story, and how important it is to build our brand. Hiring a professional (Fractional CMO) who can actually sit at the table with the management team…

Category: Client Story