The dust hasn’t even settled on ACTION19 and we’re already looking forward to ACTION20! Authentic Brand's first-year conference was a sell-out event, bringing together more than 150 local leaders for a half-day of content focused on building a resilient business. Topics included recruiting, retention, revenue-growth, and recession-planning. Our afternoon kicked off with opening remarks from Authentic Brand’s CEO and Founder, Jennifer Zick. Since ACTION19 was held on Authentic Brand’s two-year anniversary, it was the perfect opportunity for Jennifer to share our early-stage story and what resilience has meant to her as a startup founder. It was especially fun to reflect on the impact of Two Or More since Jennifer launched the community service movement in 2017. Next up was a keynote by award-winning television anchor and radio host, Cory Hepola.…
Building a successful business that weathers the ups-and-downs of economic cycles takes tremendous resilience. Leveraging boom times to prepare for leaner times is critical. Knowing when to save, and when to invest, can be the difference between success and failure. (more…)
“Times won’t always be this rich, so how can we plan ahead for recession?” This question sparks the conversation between Jennifer Zick and Megan Effertz, host of The Business Gist podcast, as they discuss ways that business leaders can plan ahead for the next recession. Because it’s not a matter of whether it will hit, but when. “When times are good, sales and marketing budgets flourish. When times are tough, marketing is generally the first team to get hit [with cuts]. …But sales without marketing is not a formula that works in today’s modern buyer’s journey. Cutting off the life-blood of what drives brand and ongoing awareness – not just for pre-sales, but throughout the lifecycle of the customer with your business – shouldn’t even be an option on the…
What an honor to be invited as the debut guest on Josh Fedie’s new SalesReach podcast / vlog: The Founders Mentality. In Episode 1, Josh and I discuss the struggles that exist in getting your company started, imposter syndrome, knowing when to launch, and the importance of giving back.
This was our first time serving with The Sheridan Story and we all enjoyed it. Our Two Or More community of volunteers gathered at their warehouse in Roseville to pack, organize, and box bags of food for kids that are facing food insecurity. This team of volunteers packed 1,650 bags which equals 6,325 meals for families! (more…)
Our first ever signature service event during Twin Cities Startup Week was a blast. Our Two Or More community of volunteers gathered at the Free Bikes 4 Kidz warehouse in Brooklyn Park to clean, prep, move and fix bikes for kids in need. This team of volunteers worked on 312 bikes in three hours! (more…)
We kicked off Twin Cities Startup Week (#TCSW18), early this Monday morning with a room full of entrepreneurs, marketers and four brilliant panelists. Our very own Jennifer Zick moderated the conversation and helped weave together the experiences these veteran business leaders have in building businesses and building brands. (more…)
On September 14th, Authentic Brand - in partnership with our ally partner Lake One Digital - was pleased to lead a presentation and workshop for the Manufacturers Alliance sales and marketing peer group. More than 20 leaders attended the session, titled "Building Sustainable Business Growth." (more…)