ACTION19: Conference Recap – The Resilient Business

ACTION19: Conference Recap – The Resilient Business

Brand & Messaging, Community, EOS / Traction, Event, Fractional CMO, Marketing, Strategy & Coaching
The dust hasn’t even settled on ACTION19 and we’re already looking forward to ACTION20! Authentic Brand's first-year conference was a sell-out event, bringing together more than 150 local leaders for a half-day of content focused on building a resilient business. Topics included recruiting, retention, revenue-growth, and recession-planning. Our afternoon kicked off with opening remarks from Authentic Brand’s CEO and Founder, Jennifer Zick. Since ACTION19 was held on Authentic Brand’s two-year anniversary, it was the perfect opportunity for Jennifer to share our early-stage story and what resilience has meant to her as a startup founder. It was especially fun to reflect on the impact of Two Or More since Jennifer launched the community service movement in 2017. Next up was a keynote by award-winning television anchor and radio host, Cory Hepola.…
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Planning for the Next Recession: Jennifer Zick Featured on The Business Gist Podcast

Planning for the Next Recession: Jennifer Zick Featured on The Business Gist Podcast

Event, Fractional CMO, Marketing, Strategy & Coaching
“Times won’t always be this rich, so how can we plan ahead for recession?” This question sparks the conversation between Jennifer Zick and Megan Effertz, host of The Business Gist podcast, as they discuss ways that business leaders can plan ahead for the next recession. Because it’s not a matter of whether it will hit, but when. “When times are good, sales and marketing budgets flourish. When times are tough, marketing is generally the first team to get hit [with cuts]. …But sales without marketing is not a formula that works in today’s modern buyer’s journey. Cutting off the life-blood of what drives brand and ongoing awareness – not just for pre-sales, but throughout the lifecycle of the customer with your business – shouldn’t even be an option on the…
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