On June 26th, Authentic Brand was pleased to lead a presentation and workshop for the Manufacturers Alliance Presidents' peer group. A group of manufacturing leaders attended the session, titled "Building a High-Performance Revenue Engine: Aligning marketing & sales to fuel sustainable growth." (more…)
When we decided to do the Lyndale Garden outside event again, we only dreamed of the nice weather. The morning did not disappoint. The Two Or More community of volunteers gathered at Lyndale Gardens in south Minneapolis to pull weeds and fill up on some much needed vitamin D. (more…)
The dust hasn’t even settled on ACTION19 and we’re already looking forward to ACTION20! Authentic Brand's first-year conference was a sell-out event, bringing together more than 150 local leaders for a half-day of content focused on building a resilient business. Topics included recruiting, retention, revenue-growth, and recession-planning. (more…)
Building a successful business that weathers the ups-and-downs of economic cycles takes tremendous resilience. Leveraging boom times to prepare for leaner times is critical. Knowing when to save, and when to invest, can be the difference between success and failure. (more…)
“Times won’t always be this rich, so how can we plan ahead for recession?” This question sparks the conversation between Jennifer Zick and Megan Effertz, host of The Business Gist podcast, as they discuss ways that business leaders can plan ahead for the next recession. Because it’s not a matter of whether it will hit, but when. “When times are good, sales and marketing budgets flourish. When times are tough, marketing is generally the first team to get hit [with cuts]. …But sales without marketing is not a formula that works in today’s modern buyer’s journey. Cutting off the life-blood of what drives brand and ongoing awareness – not just for pre-sales, but throughout the lifecycle of the customer with your business – shouldn’t even be an option on the…
What an honor to be invited as the debut guest on Josh Fedie’s new SalesReach podcast / vlog: The Founders Mentality. In Episode 1, Josh and I discuss the struggles that exist in getting your company started, imposter syndrome, knowing when to launch, and the importance of giving back.
This was our first time serving with The Sheridan Story and we all enjoyed it. Our Two Or More community of volunteers gathered at their warehouse in Roseville to pack, organize, and box bags of food for kids that are facing food insecurity. This team of volunteers packed 1,650 bags which equals 6,325 meals for families! (more…)
Our first ever signature service event during Twin Cities Startup Week was a blast. Our Two Or More community of volunteers gathered at the Free Bikes 4 Kidz warehouse in Brooklyn Park to clean, prep, move and fix bikes for kids in need. This team of volunteers worked on 312 bikes in three hours! (more…)