Coffee & Closers – Marketing Traction featuring Jennifer Zick

Coffee & Closers – Marketing Traction featuring Jennifer Zick

Event, Marketing
On November 5th, Jennifer Zick joined Mickeli Bedore, founder and host of Coffee & Closers, for an up close and intimate conversation about lessons learned (and still being learned!) in life and business. "Life has broken me in the most beautiful way," explains Zick, as she answers questions about her career journey across sales, marketing, and founder roles. In this 30-minute conversation, Bedore manages to stage a business conversation that evolves from sales and marketing to a deeply personal journey of faith, failure, acceptance, and growth.  Continue reading
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Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

Brand & Messaging, Event, Marketing, Strategy & Coaching, Virtual Panel
It’s coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. Authentic Brand is pleased to be back for our third year as an event host – and we’ve got another blockbuster lineup ready to talk Smarketing – aligning marketing and sales for healthy growth! Register here now! (more…)
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TCSW19 Smart Smarketing Panel

TCSW19 Smart Smarketing Panel

Community, Event, Marketing
REGISTER HERE Smart Smarketing: Aligning marketing and sales to build healthy revenue at every stage of growth (A Twin Cities Startup Week Panel) It's coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. (more…)
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How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

Brand & Messaging, Event, Fractional CMO, Marketing, Strategy & Coaching
Jennifer Zick, Authentic Brand's Founder and CEO, was pleased to join Benjamin Wolf as a guest on his podcast: Win Win - An Entrepreneurial Community.  In this episode, Jennifer shares lessons learned in entrepreneurship (many shaped by experience in working with and for EOS-powered businesses), as well as advice for growing businesses on building a strategy-driven marketing program.  Listen in to learn:  (1) how to develop a marketing strategy and avoid “random acts of marketing;” (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan when you're doing it on your own. Listen to the podcast here, or via the recording embedded below. (more…)
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