Transforming strategy: Plymold’s path to 50% e-commerce growth and sustainable marketing leadership.
“The matchmaking process between Authentic and Plymold was excellent. Our fractional CMO ensured we had set clear objectives and mutual understanding throughout our relationship, making it a safe and smooth business transition for me and my team.”
Ryan Dahnert, CEO, Plymold
Plymold at a glance
- Company size: 133 employees
- Industry: Manufacturing / Distribution
- Business model: B2B, Distribution / Network, Channel Partnerships / Alliances, Ecommerce
- Headquarters: Kenyon, Minnesota
- Key initiatives: Marketing strategy, SEO, CRM implementation, product development, marketing coaching & mentoring, marketing analytics
The Problem
Plymold, a company navigating a new organizational structure, lacked a formal marketing strategy and leadership. Their marketing efforts were reactive and unfocused, relying heavily on a single marketing manager juggling various responsibilities. The company needed a structured approach to build a strong foundation and a roadmap for sustainable growth while avoiding the risks associated with an immediate full-time hire.
The solution
Plymold partnered with Authentic, leveraging their fractional CMO services. This allowed them to:
- Implement a comprehensive marketing plan focusing on intentional SEO, search engine marketing, and social media engagement.
- Transition to HubSpot’s Marketing Hub, enabling lead nurturing and CRM integration.
- Develop strategic clarity for product development processes, balancing customer-specific projects and catalog offerings.
- Utilize Authentic’s collaborative CMO methodologies and tools to address challenges and refine their marketing approach.
“[Our fractional CMO] was really invaluable in helping us define the product development paths that we have for the different parts of our business. He was also understanding of the fact that at times we may need to prioritize projects because we’re just not a big enough company to be doing everything at once.”
Ryan Dahnert, CEO, Plymold
The results
Over an 18-month engagement, Plymold achieved significant milestones:
- An increase of over 50% in Ecommerce sales.
- 57% growth in social media follower count.
- Established clear KPIs, including tracking Ecommerce transactions and LinkedIn engagement.
- Improved focus and prioritization in product development, leading to more efficient execution.
- Implemented a new CRM that will enable automated marketing programs, email marketing, lead nurturing, and demand generation programs.
- Built a robust marketing foundation, enabling the transition to a permanent marketing director role.
“I would encourage people that don’t have a formal marketing leader to consider [fractional Marketing leadership] to be a good pathway as you grow.”
Ryan Dahnert, CEO, Plymold
This content is AI-assisted. At Authentic, we embrace innovative technology to enhance our work, paired with human expertise, rigorous editorial review, and transparency.
