On September 14th, Authentic – in partnership with our ally partner Lake One Digital – was pleased to lead a presentation and workshop for the Manufacturers Alliance sales and marketing peer group. More than 20 leaders attended the session, titled “Building Sustainable Business Growth.”
Jennifer Zick, Authentic CEO, spoke on the importance of brand clarity, differentiation, and clear messaging to build a strong marketing and sales foundation. Ryan Ruud, Lake One CEO, shared insights on how manufacturing and distribution-based businesses can grow engagement and pipeline through modern marketing strategies and tools. The duo then led the peer group through interactive workshop exercises to help them activate ideas in their own content marketing programs.
