In this episode, Jennifer shares lessons learned in entrepreneurship (many shaped by experience in working with and for EOS-powered businesses), as well as advice for growing businesses on building a strategy-driven marketing program.
Listen in to learn: (1) how to develop a marketing strategy and Overcome Random Acts of Marketing™ (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan when you’re doing it on your own.
Listen to the podcast here, or via the recording embedded below.
- Authentic Brand welcomes veteran marketing executive Kate Hendershott as a new fractional CMO - August 24, 2021
- Authentic Brand recognized as “Best of Business” finalist - August 16, 2021
- Authentic Brand walks the walk, bringing in accomplished executive Kirk Geadelmann as fractional CFO - August 16, 2021