How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

Win Win Podcast Jennifer Zick

Jennifer Zick, Authentic Brand’s Founder and CEO, was pleased to join Benjamin Wolf as a guest on his podcast: Win Win – An Entrepreneurial Community

In this episode, Jennifer shares lessons learned in entrepreneurship (many shaped by experience in working with and for EOS-powered businesses), as well as advice for growing businesses on building a strategy-driven marketing program. 

Listen in to learn:  (1) how to develop a marketing strategy and avoid “random acts of marketing;” (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan when you’re doing it on your own.

Listen to the podcast here, or via the recording embedded below.

Marissa Matchey

Authentic Brand Marketing Coordinator, driven by passion for innovation, communication, and strategy.
Marissa Matchey

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