Jennifer Zick, Authentic’s Founder and CEO, was pleased to join Benjamin Wolf as a guest on his podcast: Win Win – An Entrepreneurial Community.
In this episode, Jennifer shares lessons learned in entrepreneurship (many shaped by experience in working with and for EOS-powered businesses), as well as advice for growing businesses on building a strategy-driven marketing program.
Listen in to learn: (1) how to develop a marketing strategy and Overcome Random Acts of Marketing™ (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan when you’re doing it on your own.
Listen to the podcast here, or via the recording embedded below.
Authentic™ is a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing® and confidently take the next right step to build revenue.
Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs.
Our unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs.
Latest posts by Authentic (see all)
- Closing Time podcast featuring Jennifer Zick - November 16, 2023
- How Authentic Fractional CMOs™ build maturity in growing organizations - November 13, 2023
- Authentic Recognized on the Minneapolis / St. Paul Business Journal’s Fast 50 List - October 30, 2023
