In this episode, Jennifer shares lessons learned in entrepreneurship (many shaped by experience in working with and for EOS-powered businesses), as well as advice for growing businesses on building a strategy-driven marketing program.
Listen in to learn: (1) how to develop a marketing strategy and Overcome Random Acts of Marketing™ (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan when you’re doing it on your own.
Listen to the podcast here, or via the recording embedded below.
- Does your business need more leads? Balance quick wins with building a demand generation strategy - January 13, 2023
- Go-to-market focus: From hypothesis to category dominance - January 3, 2023
- How marketers can harness the creative power of visionary leaders (and avoid reactivity) - December 19, 2022