In this episode, Jennifer shares lessons learned in entrepreneurship (many shaped by experience in working with and for EOS-powered businesses), as well as advice for growing businesses on building a strategy-driven marketing program.
Listen in to learn: (1) how to develop a marketing strategy and avoid “random acts of marketing;” (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan when you’re doing it on your own.
Listen to the podcast here, or via the recording embedded below.
- Interim CMO vs. Fractional CMO: What’s the difference, and what do you really need? - January 11, 2021
- Marketing budget allocation: Why there’s no silver bullet - December 18, 2020
- Integrator Community joined by Ninety.io to talk connectivity - December 18, 2020