How should brands show up in the midst of the COVID-19 crisis? Should every business take the same approach to content and messaging? And what good things could happen for brands through all of this?
These are just some of the topics discussed in a recent conversation between Authentic Brand CEO, Jennifer Zick, and Justin Keller, a podcast host and brand leader in Houston, TX.
Here’s a short segment of the conversation:
Authentic Brand
News & Updates at Authentic Brand
Authentic Brand is a Minneapolis-based marketing leadership consultancy. Our Fractional CMOs, Coaches, and Strategic Advisors help high potential businesses reach next level growth through Marketing Traction.
Latest posts by Authentic Brand (see all)
- Ruth Glaser joins Authentic Brand as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise - May 18, 2020
- Kelly Klopotek Joins Authentic Brand as Fractional CMO, Bringing Marketing and Business Development Expertise to Partner-Led Services Firms - April 20, 2020
- Brightside Chats Podcast: Jennifer Zick on branding and marketing through crisis - April 12, 2020
