Video Transcription
In a growing sea of fractional CMOs, it’s important to understand the differences as you consider strategic marketing leadership for your business. And while you might know Authentic as a pioneer in the fractional CMO space, you may not be familiar with the three uniques that make us truly different from any other fractional CMO provider or team. So allow me to share those three uniques with you. They are: Marketers + Methodology + Mindshare. And here is what they mean. Together in combination, they provide a lower risk, faster to impact solution for fractional CMO services for growing businesses.
Marketers
First, Marketers. Authentic is the only fractional CMO firm in the US or globally to my knowledge, that employs all of our CMOs as W2 employees. Not only is that important for the cultural connection of our team, but for the kind of collaboration, training and consistency of delivery of our services. We vet all of our CMOS as true executives with the right kind of experience to build entrepreneurial businesses to the next level of growth and performance.
Methodology
Second, Methodology. Our proven methodology is called Authentic Growth™, and while it’s not a one size fits all marketing plan, it is a proven framework for marketing planning, decision making, accountability, alignment, and ROI tracking. Through this framework, we have helped hundreds of businesses across industries and business models successfully work through the foundation building and the execution and the maturing and development of their marketing team to achieve next level results and Overcome Random Acts of Marketing®. This methodology sets Authentic apart and keeps all of our CMOs speaking the same language as we help move client strategies forward.
Mindshare
Finally, Mindshare. Personally, I think this is the secret sauce of Authentic. All of our CMO employees meet together three times a month for an organized Mindshare meeting where we work on solving issues, sharing successes and learning through our ally network of over 35 agencies about the latest in marketing tools, trends and technologies so that we can bring that collaborative wisdom back to our clients. So, even though every client has one dedicated fractional CMO, they are backed up by an entire community of CMOs from across industries and business models, generously sharing their wisdom and experiences to help accelerate breakthrough results for our clients.
Conclusion
So again: Marketers + Methodology + Mindshare. All of those things in combination are what make Authentic a standout solution for fractional CMO leadership for growing businesses. We’d love to help you. So please reach out.
