Authentic welcomes veteran marketing executive Kate Hendershott as a new fractional CMO
MINNEAPOLIS, MN — Kate Hendershott has joined Authentic as a new fractional CMO, contributing significant bench strength and capacity with decades of wide-ranging experience in the health and beauty, financial services, manufacturing, retail, and healthcare industries. (more…)
Sales and marketing alignment: What is it & how to achieve it
Sales and marketing alignment is something businesses talk about a lot. But what is it, really, and how do organizations achieve it? This definition from Highspot succinctly and effectively defines it: “Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate as a unified organization.” (more…)
Healthcare marketing tips from experienced fractional CMOs
Healthcare has always been a challenging industry to market within. Competition is fierce with large investments being made into innovative startups, patient choice is largely based on factors you cannot control, margins are often slim, and regulation presents challenges for how you engage with your patients. Marketers must understand these unique challenges, keep up with developments in the industry, and know how to strategically allocate resources for impact. (more…)
Does your business need more leads? Balance quick wins with building a demand generation strategy
Every growing business wants more leads. In fact, in new client discussions, it’s what businesses are often thinking about most. But, the reality is that companies need strategic demand generation programs in place to drive sustainable, long-term lead creation. While there’s no quick fix to solving all of your demand generation challenges, there are some opportunities that companies can leverage to generate leads quickly in the short term. (more…)
Our Team
Our TeamWe are powered by Authentic people. We are Authentic. We're grateful to be founded and surrounded by Authentic people who care deeply about each other, our clients, our partners, and our community. Our team's commitment is what earns us a seat at our clients' table. It is what has established our reputation as an award-winning growth firm and top workplace.With the right team, anything is possible.We invite you to get to know our team, and learn more about the vision and values that guide us. Meet Our Operating Team Jennifer Zick Founder & CEO LinkedIn Meg Van Sloun Chief…
