Search Results for: kate hendershott

Healthcare has always been a challenging industry to market within. Competition is fierce with large investments being made into innovative startups, patient choice is largely based on factors you cannot...

Every growing business wants more leads. In fact, in new client discussions, it’s what businesses are often thinking about most. But, the reality is that companies need strategic demand generation...

Sales and marketing alignment is something businesses talk about a lot. But what is it, really, and how do organizations achieve it? This definition from Highspot succinctly and effectively defines...