Sales and marketing alignment: What is it & how to achieve it

Sales and marketing alignment: What is it & how to achieve it

Sales and marketing alignment is something businesses talk about a lot. But what is it, really, and how do organizations achieve it? This definition from Highspot succinctly and effectively defines it: “Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate as a unified organization.”  (more…)
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Healthcare marketing tips from experienced fractional CMOs

Healthcare marketing tips from experienced fractional CMOs

Healthcare has always been a challenging industry to market within. Competition is fierce with large investments being made into innovative startups, patient choice is largely based on factors you cannot control, margins are often slim, and regulation presents challenges for how you engage with your patients. Marketers must understand these unique challenges, keep up with developments in the industry, and know how to strategically allocate resources for impact. (more…)
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Does your business need more leads? Balance quick wins with building a demand generation strategy

Does your business need more leads? Balance quick wins with building a demand generation strategy

Every growing business wants more leads. In fact, in new client discussions, it’s what businesses are often thinking about most. But, the reality is that companies need strategic demand generation programs in place to drive sustainable, long-term lead creation. While there’s no quick fix to solving all of your demand generation challenges, there are some opportunities that companies can leverage to generate leads quickly in the short term. (more…)
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