Heart Centered Leadership with Peter Zaballos

By Peter ZaballosOn January 10, 2022February 25, 2025

As featured on “Tea Time with Tech Marketing Leaders” podcast, presented by MKG Marketing and hosted by Kerry Guard.

On this episode Kerry Guard chats with Peter Zaballos, who is a fractional CMO at Authentic. Peter is a prime example of what it means to be living the life he wants and to have a company support it.

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Episode Description by MKG Marketing

Before we met Peter, he sent Kerry an email with something called his User Manual. We, here at MKG marketing, just started looking into this when Kerry very first met Peter and to see one in action was so cool. It really set the stage for who Peter is and the amazing conversation we knew he and Kerry would have. We’ll tell you all about what a User Manual is and how it fits into the bigger picture of how Peter leads, which is heart centered. People centered.

Tags: Brand Awareness, Brand Equity, Core Values, Marketing Strategy, Marketing Talent, Mission & Vision

Authors

Peter Zaballos

Peter Zaballos is a strategic marketing executive who thrives on creative ideas and making sure the work gets done, and done well. He is someone who can anticipate what is around the corner, who is completely comfortable with the ambiguity, uncertainty, and controlled chaos that is building disruptive technology businesses.
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Authentic®

Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence. Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value. We are Authentic Fractional CMOs™ Tested. Trusted. True Executives.
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