On this episode Kerry Guard chats with Peter Zaballos, who is a fractional CMO at Authentic. Peter is a prime example of what it means to be living the life he wants and to have a company support it.
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Episode Description by MKG Marketing
Before we met Peter, he sent Kerry an email with something called his User Manual. We, here at MKG marketing, just started looking into this when Kerry very first met Peter and to see one in action was so cool. It really set the stage for who Peter is and the amazing conversation we knew he and Kerry would have. We’ll tell you all about what a User Manual is and how it fits into the bigger picture of how Peter leads, which is heart centered. People centered.
Peter Zaballos is a strategic marketing executive who thrives on creative ideas and making sure the work gets done, and done well. He is someone who can anticipate what is around the corner, who is completely comfortable with the ambiguity, uncertainty, and controlled chaos that is building disruptive technology businesses.
Authentic® is a marketing transformation firm for entrepreneurial businesses. We deploy a proprietary Marketing Operating System — Authentic Growth® — to help leadership teams gain the confidence, clarity, and control they need to turn scattered marketing efforts into strategic growth.
Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value.
We are Authentic®
Tested. Trusted. True Executives.
Learn more at www.authenticbrand.com
