How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

Jennifer Zick, Authentic's Founder and CEO, was pleased to join Benjamin Wolf as a guest on his podcast: Win Win - An Entrepreneurial Community.  In this episode, Jennifer shares lessons learned in entrepreneurship (many shaped by experience in working with and for EOS-powered businesses), as well as advice for growing businesses on building a strategy-driven marketing program.  Listen in to learn:  (1) how to develop a marketing strategy and Overcome Random Acts of Marketing® (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan…
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Have a Rising Star On Your Marketing Team?

Have a Rising Star On Your Marketing Team?

Determining who the right leader is for your marketing department can be challenging for any business. But staffing for the marketing leadership role requires additional nuance when you have a rising star already on the team. Should you elevate your marketing coordinator / manager to the leadership role? Or should you hire someone with “been there, done that” leadership experience? (more…)
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Marketing and Sales: Getting to Alignment

Marketing and Sales: Getting to Alignment

Building an aligned marketing and sales strategy that can weather the ups-and-downs of a growing business is tough. We know it’s essential, yet alignment continues to be a significant challenge for many companies.  (more…)
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Jennifer Zick Makes Guest Appearance on The Schmidt List Podcast

Jennifer Zick Makes Guest Appearance on The Schmidt List Podcast

This week, Jennifer Zick joined Kurt Schmidt, host of The Schmidt List Podcast, to discuss Jennifer's entrepreneurial journey and how Authentic helps organizations grow with Fractional CMO leadership and Authentic Growth® Methodology: a proven methodology for strategic planning, alignment, and accountability. (more…)
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What is this “Voice of the Customer” thing and why is it so important?

What is this “Voice of the Customer” thing and why is it so important?

There are several types of primary marketing research that businesses can use to help them gain valuable business insights.  Many companies are looking for opportunities to become more customer-centric in their offerings, messages, and brand experiences. In that process, Voice of Customer research is growing in popularity. (more…)
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Now is the time to build.

Now is the time to build.

We're already so busy... This is a surprisingly common sentiment and statement made by business leaders when sales are strong and the project backlog is full to overflowing. With all of that work already in the pipe, why on earth should the company put focus and resources into additional marketing and sales efforts? (more…)
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Measuring Marketing Success: Where to Begin

Measuring Marketing Success: Where to Begin

I have a confession. I like to think that I’m a pretty hip guy but if I’m really honest, I’m pretty nerdy at my core. I like to read biographies of 19th century business leaders. The majority of my wardrobe is free corporate swag. I subscribe to This Old House magazine and am fascinated by genealogy research. These are not the activities of the “Cool Kids Club.” (more…)
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What is a marketing plan? Discover your roadmap to results.

What is a marketing plan? Discover your roadmap to results.

“All you need is the plan, the road map, and the courage to press on to your destination.” - Earl Nightingale As a business leader, you understand the importance of courage. It took courage to take a dream and turn it into reality. You had to believe even when no one else did and push through the moments that would have made others give up. This courage has gotten you to where you are today. (more…)
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