Glossary: Revenue Team Roles

Glossary: Revenue Team Roles

Who’s responsible for what? Building and scaling a revenue team in an entrepreneurial business requires a solid understanding of each role’s responsibilities and how they evolve as the company grows. Initially, founders typically handle sales, bringing in new business to establish critical mass and eventually developing the first generation of a revenue team or function. (more…)
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The Value of a Fractional CMO: Quick impact and low risk

The Value of a Fractional CMO: Quick impact and low risk

The moment you realize: We need a marketing leader There's a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives.  It's at this point that executives start considering how to fill this marketing role effectively. They’re often choosing between one of four options:  (more…)
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The Power of the Authentic Mindshare™ and CMO peer community

The Power of the Authentic Mindshare™ and CMO peer community

More than one CMO's expertise at work for your business Authentic clients get more than a solo consultant when they hire one of our fractional CMOs. They get the collective expertise of senior-level marketers and specialized marketing service providers with diverse experience across a variety of business models and industries, including B2B, B2C, and channel marketing for professional services, technology, manufacturing, finance, healthcare, consumer products, non-profits, and more. (more…)
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The Components of Authentic Growth™ Methodology

The Components of Authentic Growth™ Methodology

What is Authentic Growth™ Methodology? Authentic Growth™ Methodology is Authentic’s proven and proprietary marketing operating system that helps small and mid-sized, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It’s a habit-forming system that teaches a simple, but powerful, set of components that drive alignment, accountability, and activation.  (more…)
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What is the Authentic Growth™ Roadmap?

What is the Authentic Growth™ Roadmap?

A proven framework for driving marketing success Authentic was born from the desire to help entrepreneurial businesses Overcome Random Acts of Marketing® and more confidently take steps toward healthy growth. One of the primary ways we do this is through our fractional CMO services. However, our vision isn’t just to provide leadership to solve these issues on behalf of businesses. We also want to coach businesses on how to run successful marketing teams and programs themselves. (more…)
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Buyer Beware: Is that fractional CMO really the executive they claim to be?

Buyer Beware: Is that fractional CMO really the executive they claim to be?

The fractional CMO Wild West The number of professionals who call themselves fractional CMOs has skyrocketed over the past few years. At Authentic, we see this rapid influx as a double-edged sword. On the one hand, it validates what we hoped would be true when our founder, Jennifer Zick, started the company in 2017: Small businesses can benefit tremendously from having access to experienced marketing leadership on a part-time, flexible basis. Broad adoption of the term “fractional CMO” indicates there is a market and need for these services. However, on the other hand, the fractional CMO space has become the…
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Accelerating Marketing Results for EOS-Powered Companies with Authentic Growth™ Methodology

Running a business on the Entrepreneurial Operating System (EOS) is a strategic choice aimed at achieving sustainable growth and alignment. EOS provides a solid foundation for vision, traction, and alignment in growth-oriented companies. In this article, we will explore how Authentic Growth™ Methodology can accelerate marketing results for companies operating on EOS. EOS Marketing Strategy: Setting the Stage EOS incorporates valuable tools like the Vision/Traction Organizer™ (V/TO) to help companies define their organizational vision, including their EOS marketing strategy. The V/TO acts as an anchor, outlining the target market, differentiators, proven process, and guarantee. This strategy ensures clarity, direction, and…
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Empowering Success with EOS

Empowering Success with EOS

In the ever-evolving landscape of business, finding the right system to fuel growth, maintain focus, and drive success is like discovering a hidden treasure. For me, that treasure is the Entrepreneurial Operating System (EOS). In this blog post, I'll share why I run my Fractional CMO firm, Authentic, on EOS and how it has been a driving force behind our journey. My relationship with EOS began 15 years ago, and today, I can't imagine running my business without it. Entrepreneurial Operating System® 1. Authentic Success with EOS 🚀 I'm excited to share why I run my Fractional CMO firm on…
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Professional services marketing tips from experienced fractional CMOs

Professional services marketing tips from experienced fractional CMOs

Professional services organizations face unique challenges with marketing. When your product is your people or expertise, elevating that expertise in your marketing efforts is critical. Firms have to share their thought leadership in a way that captures prospects’ attention and cultivates trusted relationships — all while keeping pace with developments in the industry and strategically allocating resources for maximum marketing impact.  We invited three Authentic Fractional CMOs™, Dee Heffernan, Sherry Rothenberg, and Tracy Steeno, to share marketing insights and recommendations for professional services organizations facing growth hurdles today. The panelists dive into the biggest growth challenges these firms face today,…
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How Authentic Fractional CMOs™ build maturity in growing organizations

How Authentic Fractional CMOs™ build maturity in growing organizations

Every Authentic client wants to grow their business At Authentic, our clients span various industries and business types, and the challenges they face often depend on factors unique to each company. But what all of our clients do have in common is that they are looking to grow their businesses.  To support our clients in their growth, we developed our Authentic Growth™ Methodology. This methodology is our proprietary system that provides each of our Authentic Fractional CMOs™ with a set of tools and processes that they can strategically apply to the unique challenges of our client engagements — ultimately helping clients achieve marketing alignment, accountability, and aptitude. One…
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