Authentic®, Author at Authentic

Huge DEBUT for Marketer’s Community: Martech & Lessons Learned From the Trenches

Well, that was fun! Earlier this week, I had the opportunity to participate as a panelist in the debut event for Marketers' Community - a new educational event series and networking group spearheaded by Laura King, the Twin Cities' most dynamic modern marketing recruiter. (more…)

Building Sustainable Business Growth: A presentation and workshop for the Minnesota Subcontractors Association

What do you think when you think about marketing? For many owner-operators and executives, the word marketing translates into “the dark hole where we throw money and hope for results”. It doesn’t have to be that way. (more…)

Celebrating Authentic’s 1-Year Bizversary!

Wow. Authentic is one year old. Already? Only? [All the feels.] A year ago today, I sat at my kitchen table, officially filing my business name with the State of Minnesota, and buying my authenticbrand.com domain. The domain was an investment. I literally held my breath when I pressed the "buy now" button. Every day since that thrilling and scary start, I have been telling myself to breathe. (more…)

We sorted thousands of pounds of books to send to Africa

We had the very best Valentine's Day with the Two Or More community of volunteers, sending some tangible love - in the form of books - around the world! (more…)

Is Your Marketing Muscle Weak? Five indications that you need to pump some serious marketing iron

It's a common situation for growing businesses: marketing is one of the last roles in the company to be prioritized. And it makes sense, to a certain point. Many businesses reach their first $5M, $10M, or even $50M through a focused sales-led effort, building relationships and expanding accounts and referrals. (more…)

Building Your Strongest Team: Five experts weigh in on what it takes to attract, retain and grow high-performing talent

No business leader sets out to build a losing team, and yet, many organizations suffer from low productivity, poor morale and high turn-over. The fact is, strong teams don't happen by accident, nor as a product of good intentions. Building and maintaining a strong team takes vision, discipline, systems, consistency, and the willingness to make hard decisions that impact real people. (more…)

Getting Traction in the New Year: Actionable advice to move your business forward

It's the perfect time to provide some actionable advice on getting traction in the New Year! Many business leaders are focused on driving hard toward a strong year-end, while also looking ahead and setting objectives for the year ahead. What will growth look like in the next 12 months? And what commitments does the business need to make to get there? (more…)

[Podcast] Make It Authentic: Jennifer Zick on The Mavericks Project with Collin Graves

Join Collin Graves as he and Jennifer dive into her background as an entrepreneur, her experiences building Authentic, and why shifting your message to "So What" is so important for your business. - Episode 017 (more…)

From “What” to “So What”: Building a Messaging Foundation for Modern Marketing

By the time I'm meeting with a business leader, it's because he or she is ready to invest in strategic, proactive marketing. Most often, the business has grown steadily through a sales focus and a bit of marketing "here and there" (with no clarity on what works or drives ROI). But now the business is at a point where sustained growth will require new approaches to pipeline development. It's time to invest in building a modern marketing team and program, focused on demand generation and expanded engagement. (more…)

We packed nearly 10,000 pounds of food for Minnesota families

The holidays are an extra-special time to give back! On Friday, December 1st, the Two Or More community of volunteers helped pack nearly 10,000 pounds of food at Second Harvest Heartland in Golden Valley, MN. (more…)

Author: Authentic®

Huge DEBUT for Marketer’s Community: Martech & Lessons Learned From the Trenches

Building Sustainable Business Growth: A presentation and workshop for the Minnesota Subcontractors Association

Celebrating Authentic’s 1-Year Bizversary!

We sorted thousands of pounds of books to send to Africa

Is Your Marketing Muscle Weak? Five indications that you need to pump some serious marketing iron

Building Your Strongest Team: Five experts weigh in on what it takes to attract, retain and grow high-performing talent

Getting Traction in the New Year: Actionable advice to move your business forward

[Podcast] Make It Authentic: Jennifer Zick on The Mavericks Project with Collin Graves

From “What” to “So What”: Building a Messaging Foundation for Modern Marketing

We packed nearly 10,000 pounds of food for Minnesota families

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