Message: From the founder’s story to an unbeatable story in your market
You know, but do they know? Entrepreneurial businesses usually know what they do really well. But they often struggle to articulate it in clear, compelling, and differentiated ways. Typically, what results are many iterations of brand stories that focus on product or service features rather than on the value delivered to their customers. These many story iterations create confusing and inconsistent messages that can hinder growth. (more…)