We served at one of Minneapolis/St. Paul’s greatest treasures: The Minnesota Landscape Arboretum!

We served at one of Minneapolis/St. Paul’s greatest treasures: The Minnesota Landscape Arboretum!

Our Two or More volunteers joined together for a hands-on summer field maintenance event at the Horticultural Research Center. It was a beautiful day spent outdoors weeding a pumpkin patch and learning about the many grape varieties grown at the Arboretum. Together, we invested 45+ service hours, helped the Arboretum to successfully provide pumpkins for this coming fall by weeding their large field, and learned about the extensive impact that the Horticultural Research Center has on the local and global community.  See Full Photo Album (more…)
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Authentic® Named a Second-Time Fast 50 Honoree by Minneapolis / St. Paul Business Journal

Authentic® Named a Second-Time Fast 50 Honoree by Minneapolis / St. Paul Business Journal

Minneapolis, MN, August 15, 2024 – Today, Authentic® was recognized as a 2024 Fast 50 Honoree by the Minneapolis / St. Paul Business Journal for the second consecutive year, ranking #12.   The annual Fast 50 list recognizes Twin Cities-based privately held companies with the fastest revenue growth for the past three years. This year’s list includes companies based on revenue growth between 2021 – 2023.  To be eligible for the Fast 50, companies must be independently owned, privately held, for-profit businesses headquartered in the Twin Cities’ 24-county metro area. They also must have year-over-year revenue growth for each of the…
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Authentic® Ranks #2261 on Inc. 5000 2024 List

Authentic® Ranks #2261 on Inc. 5000 2024 List

Minneapolis, MN, August 13, 2024 – Today, Authentic® was named one of the fastest-growing private companies in the U.S. by Inc. Magazine, ranking #2261 on the 2024 list. This is the first time Authentic has been named an Inc. 5000 honoree, with a three-year growth rate of 231%.  The annual list provides a unique snapshot of the nation’s top-performing businesses, as measured by revenue growth from 2020-2023. These Inc. 5000 companies represent entrepreneurial vision and resilience, job creation, and a powerful positive impact to the overall U.S. economy. “I am incredibly proud to stand among the most accomplished founders and…
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Marketing ROI: The Six Stages of Data

Marketing ROI: The Six Stages of Data

https://www.youtube.com/watch?v=RD592A4lzSI Video Transcription There's not a CEO, Founder, Owner, Investor, or CFO that does not want to understand the return on investment for marketing. But getting to marketing ROI is not just a light switch exercise. I can't tell you how many times executives have said to me  “Listen, I have an unlimited marketing budget so long as you can tell me for every dollar we put into the marketing plan, how many dollars come out the other side of that engine and how fast.”  Wouldn't that be nice to know? What these executives are really asking for is predictive…
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How much does a fractional CMO cost? 

How much does a fractional CMO cost? 

https://www.youtube.com/watch?v=kv2rVT0pO0Q Video Transcription How much does a fractional CMO cost? It's a question being asked by more growing businesses than ever as organizations explore ways to bring senior level leadership to the helm sooner and more cost effectively.  Hi, I'm Jennifer Zick, founder and CEO of Authentic®. We are a community of fractional CMOs that work with growing businesses to help them Overcome Random Acts of Marketing® and confidently take the next right step toward healthy growth.  There's an obvious value proposition in working with a fractional leader. You get the wisdom of an experienced executive at a fraction of…
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Griffin Concierge Medical: Client Story

Griffin Concierge Medical: Client Story

Griffin Concierge Medical hires Authentic to solidify a strategic marketing foundation and accelerate the practice’s growth. “Our Authentic fractional CMO helped us build a solid marketing foundation and educate us on what we needed long term to grow our company and leadership team further.” Kelly Hood, COO, Griffin Concierge Medical Griffin Concierge Medical at a glance Company size: 20 employeesBusiness type: Membership-based primary care practiceCategory: B2CHeadquarters: Tampa, FLKey initiatives: Marketing fundamentals, brand messaging, customer journey, content strategy, marketing technology, metrics & reporting, marketing resourcing The challenge Griffin Concierge Medical, a membership-based primary care practice, had a lot of good things…
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Sales + Marketing: Creating synergy for success

Sales + Marketing: Creating synergy for success

For early stage businesses, marketing often reports to the founder or head of sales, and plays a subordinate role as a sales support function. This model can work during the forming phase of business growth - when sales is driving most engagement and is helping to further define the market fit. But eventually, to scale a brand and expand the business, marketing and sales must become peers within the leadership team - playing complimentary, but truly different roles.  Making the shift from sales-led to sales and marketing synchronized can be tricky. It’s truly a “make it or break it” moment…
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What is a Fractional CMO?

What is a Fractional CMO?

https://www.youtube.com/watch?v=sfdcUbmiliI Video Transcription What is a fractional CMO? And how do you know if that's a great solution for your business?  Hi, I'm Jennifer Zick, founder and CEO of Authentic®. We are a community of fractional CMOs (Chief Marketing Officers) who work with growing businesses to help them Overcome Random Acts of Marketing® and confidently take the next right step in pursuing healthy growth for their company. When I first started this business in 2017, the category of fractional CMO was still relatively new.  What is a Fractional CMO? So let me start by defining what a fractional CMO is.…
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