Buyer beware: Is that fractional CMO really the executive they claim to be?
The fractional CMO Wild West The number of professionals who call themselves fractional CMOs has skyrocketed over the past few years. At Authentic, we see this rapid influx as a double-edged sword. On the one hand, it validates what we hoped would be true when our founder, Jennifer Zick, started the company in 2017: Small businesses can benefit tremendously from having access to experienced marketing leadership on a part-time, flexible basis. Broad adoption of the term “fractional CMO” indicates there is a market and need for these services. However, on the other hand, the fractional CMO space has become the…