What is a marketing plan? Discover your roadmap to results.

What is a marketing plan? Discover your roadmap to results.

“All you need is the plan, the road map, and the courage to press on to your destination.” - Earl Nightingale As a business leader, you understand the importance of courage. It took courage to take a dream and turn it into reality. You had to believe even when no one else did and push through the moments that would have made others give up. This courage has gotten you to where you are today. (more…)
Read More
Hiring an effective marketing leader: Why a two-pronged approach makes all the difference

Hiring an effective marketing leader: Why a two-pronged approach makes all the difference

My job allows me the unique opportunity to speak with five to ten small business leaders per week. When you get the chance to connect with this many leaders you start to gain valuable insight into what concerns are top of mind for folks who are running successful businesses. As I ask questions about their business, we always get to the topic of marketing (probably because that’s what I’m there to discuss). Most of the time, the conversation about marketing goes something like this: “We don’t currently have anyone leading marketing. In the past we’ve tried some things, but I’ve…
Read More
When is a Fractional CMO Right for Your Business?

When is a Fractional CMO Right for Your Business?

When starting a business, most founders need to focus their attention on developing their core product or service and acquiring new customers. While sales is absolutely a top priority at this stage, marketing is often on the back burner, and that's normal. (more…)
Read More
Make a “NOT-TO-DO” List for Marketing in the New Year

Make a “NOT-TO-DO” List for Marketing in the New Year

Isn’t the New Year great? It’s time to bust out those resolutions and ring in the start of a new calendar by making a change that brings something positive to your life. Many of us will sit down and write out a list of “To-Do’s for the New Year.” (more…)
Read More
Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

I have the best job in the world. I get the privilege of talking with leaders of small and mid-size businesses about their growth plans and strategies. Each time I meet with someone, I learn something new. But I also notice a lot of recurring themes. One of those themes is metrics. Every time a conversation turns to marketing, it almost invariably, without fail, gets to the challenge of measuring marketing success.   (more…)
Read More