Considering a Fractional CMO For Your Business?

Considering a Fractional CMO For Your Business?

https://www.youtube.com/watch?v=Katw0MM-YV4 Video Transcription Are you considering a fractional CMO as a possible solution for your business? If so, I want to share with you some tips to make sure you're really sizing up the right fit with the right firm or the right individual. Hi, I'm Jennifer Zick, founder and CEO of Authentic®. We are a team of fractional CMOs that work with growing businesses, all across the US and beyond, to help them Overcome Random Acts of Marketing® and confidently take the next right step in healthy growth.  As we've been building our business over the past several years,…
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Objective Investment Banking & Valuation: Client Story

Objective Investment Banking & Valuation: Client Story

Investment banking and valuation firm Objective hires Authentic to infuse its marketing program with strategic rigor and create a thoughtful roadmap. "Having our fractional CMO step in to provide strategic guidance, leadership, and a clear roadmap was transformative for us. Witnessing the leads start to trickle in was our 'aha' moment, proving the strategy's effectiveness. It's incredibly exciting!" Mandy Woods, COO, Objective  (more…)
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AI Readiness Part 3: Is AI Technology Ready for Your Commercial Use?

AI Readiness Part 3: Is AI Technology Ready for Your Commercial Use?

Assessing your business' readiness to use AI If you have been following this series, you may recall from the first blog that there are two critical principles to understand as you consider AI applications in your business: AI technology is NOT a business strategy nor is it a technology strategy. It’s a tool. Commercial AI technology readiness is different from your business’ readiness to deploy AI.  You may think you are already late to the AI adoption game or that 71% of businesses are using AI today. However, it’s important to assess your business’ readiness to use AI instead of…
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Mercury Mosaics: Client Story

Mercury Mosaics: Client Story

Handmade tile company Mercury Mosaics hires Authentic to create strategic rigor in its marketing program and reignite growth. “It’s been an exceptional, integrity-filled engagement from beginning, middle to end. Authentic and our fractional CMO will be lifelong friends of our brand.” Mercedes Austin, Founder & CEO, Mercury Mosaics (more…)
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How Authentic® matches our fractional CMOs to our clients

How Authentic® matches our fractional CMOs to our clients

Overcoming the marketing leadership conundrum Filling marketing leadership roles is tough. With marketing encompassing so many micro disciplines, like digital, product, and communications, it’s difficult for entrepreneurial companies to know which type of marketer they need to drive growth in their business.  For companies not ready to commit to a full-time hire, the landscape of fractional CMOs and independent consultants adds another layer of complexity. Many solo practitioners and agencies coin themselves “fractional CMOs” without the executive experience to back it up. This makes identifying the right marketer even more challenging for business leaders and risks undermining a fractional CMO’s…
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Retaining Your Right-Fit Fractional CMO

Retaining Your Right-Fit Fractional CMO

Understanding Our Retainer Structure: Tailored Solutions for Your Marketing Needs At Authentic®, we specialize in providing Fractional Chief Marketing Officers (CMOs) to small and medium-sized businesses (SMBs) with annual revenues ranging from $5 million to $100 million. Our CMOs are seasoned marketing executives who serve as the contract, part-time heads of marketing for our clients across diverse industries and business models. To help you understand how our retainer structure works and how we determine the best fit for your organization, let's delve into the details. Proactive and Structured Retainers Our engagement with clients is based on a monthly flat-rate retainer.…
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AI Readiness Part 2: Is Your Business Ready?

AI Readiness Part 2: Is Your Business Ready?

Assessing your business' readiness to embrace AI If you have been following this series, you may recall from the introductory article that there are two critical rules to understand as you consider AI applications in your business: AI technology is NOT a business strategy nor is it a technology strategy. It’s a tool. Commercial AI technology readiness is different from your business’ readiness to deploy AI.  Let’s talk about the initial gates you’ll need to move through for a successful AI deployment. There are three major challenges relating to readying your business for a successful AI tool adoption. (more…)
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AI Readiness Part 1: Yellow Blinking Lights Ahead

AI Readiness Part 1: Yellow Blinking Lights Ahead

Prepare for a speed check Where is your business with AI readiness today? If you believe every AI headline you read, you may be tempted to believe that your business is already way behind in the race for innovation. But before you hit the gas and start green-lighting AI across your organization, I suggest you yield to some common sense and long-standing business best practices.  (more…)
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