(612) 808-6300

We fed 47 kids for a year!

We fed 47 kids for a year!

We have been dreaming about this "next generation" event for months. It was so fun to bring a community of volunteers together that included so many kiddos.  The Two Or More community of volunteers gathered at Feed My Starving Children in Eagan to pack food for kids in Haiti. With all hands on deck, we packed enough food for 47 children to eat for a full year!  (more…)
Read More
Rethinking the CMO Role for Growing Businesses

Rethinking the CMO Role for Growing Businesses

What’s the difference between a sinking building and a stable building? It comes down to the foundation. How a foundation is laid, and the materials used to do so will have a considerable impact on the durability of a building. In the same way, your marketing foundation will affect your business’s growth, sustainability, and lifespan. The most crucial part of this foundation is having a strong marketing leader in-house. But, when is the best time to bring in a marketing leader? (more…)
Read More
Messaging Matters: Meet the leaders who are revitalizing their brands through buyer-centric messaging

Messaging Matters: Meet the leaders who are revitalizing their brands through buyer-centric messaging

There are any number of reasons that a company may revisit its brand and messaging approach, including: Changes to the business strategy, market focus, product or services mix, buyer demographics, leadership, and merger / acquisition activity. Whatever the motivation, the process of reshaping the brand narrative and supporting messaging can be a hefty undertaking. (more…)
Read More
DenamiCON: The Future of AI and Marketing

DenamiCON: The Future of AI and Marketing

Authentic Brand was recently back at DenamiCON - this time playing the role of sponsor, with Jennifer Zick - Authentic Brand CEO as emcee! What a treat to host a room full of insight-seekers for an afternoon of learning and conversation about Artificial Intelligence. (more…)
Read More
We just invested 60 hours to help sustain our local parks

We just invested 60 hours to help sustain our local parks

When we planned this "spring" event there was snow on the ground and we were only dreaming of flowers and sunshine. Little did we know it would be so warm and beautiful on May 24th. The Two Or More community of volunteers gathered at Lyndale Gardens in south Minneapolis to pull weeds, plant perennials, move rock (yeah, muscles!), and fill up on some much needed vitamin D.  (more…)
Read More
Marketing For Good: A Conversation with Amanda Brinkman

Marketing For Good: A Conversation with Amanda Brinkman

If you've been a member of the marketing community for any amount of time, you likely know the name Amanda Brinkman: Chief Brand and Communications Officer for Deluxe Corporation, and creator of The Small Business Revolution - Main Street. What a surprise and honor to be asked by Amanda - who I have admired for years - to be the inaugural subject of her series featuring interviews with strong female leaders. (more…)
Read More
Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

I recently had the pleasure of being a guest on Fjorge's podcast series, where I chatted with Tim Barsness about Authentic Brand's origins, our Fractional Marketing Leadership offering, our approach to creating "So What" Messaging, and why Authentic Brand is uniquely well-equipped to partner with organizations who are powered by EOS® / Traction®  to help build strong marketing muscle. Take a listen! (more…)
Read More