Authentic Growth™
Jennifer Zick, Authentic’s Founder and CEO was recently featured on the The Future of Private Equity podcast with host Leah Berend.
In this episode of The Future of Private Equity, Jennifer Zick explains Authentic Growth™ marketing and the importance of it within companies. Jennifer explains the insights that she has learned through years of experience in the industry that resulted in the creation of Authentic® and the Authentic Growth™ Methodology.
“When it comes down to what Authentic Marketing really means, it’s recognizing that your brand is more than a logo and a color pallet, fonts, and campaigns, and channels, and content. Your brand is the promise your organization makes to the world around you.”
– Jennifer Zick, Founder & CEO
Listen to the podcast:
Want to learn more about the Authentic Growth™ Methodology? Read more in this blog post.