Authentic Growth™
Jennifer Zick, Authentic’s Founder and CEO was recently featured on the The Future of Private Equity podcast with host Leah Berend.
![The Future of Private Equity Podcast featuring Jennifer Zick](https://authenticbrand.com/wp-content/uploads/2024/06/The-future-of-private-equity-podcast-3-1024x569.png)
In this episode of The Future of Private Equity, Jennifer Zick explains Authentic Growth™ marketing and the importance of it within companies. Jennifer explains the insights that she has learned through years of experience in the industry that resulted in the creation of Authentic® and the Authentic Growth™ Methodology.
“When it comes down to what Authentic Marketing really means, it’s recognizing that your brand is more than a logo and a color pallet, fonts, and campaigns, and channels, and content. Your brand is the promise your organization makes to the world around you.”
– Jennifer Zick, Founder & CEO
Listen to the podcast:
Want to learn more about the Authentic Growth™ Methodology? Read more in this blog post.