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Authentic® Solutions

Marketing expertise, systems, and leadership development for growing businesses.

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Overcome Random Acts of Marketing®

We help growth-focused businesses through strategic marketing leadership, proven methodologies, and collective expertise.

Our solutions are designed to meet you where you are in your marketing journey—whether you need executive leadership, internal capability building, or specialized execution support.

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What We Offer

Authentic Growth® Activation

A 12-month engagement to implement your Marketing Operating System — transforming your marketing function into a confident, accountable, and revenue-driving growth engine.

Ideal for: Teams ready to move from “little m” marketing to “Big M” marketing by leveling up their strategy, foundation, systems, and capabilities. Perfect for growth companies with a single revenue (Sales & Marketing) leader, or a rising star marketing leader.

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Fractional CMO

Tested, trusted, true executive marketing leadership for growing businesses.

Ideal for: Companies who want an experienced leader to manage and orchestrate all aspects of marketing on a part-time basis. Perfect for businesses ready to elevate marketing from tactical to strategic, align sales and marketing teams, and build a professional marketing function without committing to a full-time executive.

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Advisor CMO

Access executive-level marketing leadership without a long-term commitment. Flexible, strategic support when you need it most.

Ideal for: CEOs and leadership teams navigating specific marketing challenges, high-priority initiatives, or periods of growth who need expert strategic input without a retained relationship. Perfect for focused consultations on strategy, positioning, team structure, or key decisions.

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Interim CMO

Bridge times of transition with confidence. Steady leadership when it matters most.

Ideal for: Organizations facing a temporary gap in marketing leadership due to departure, medical leave, restructuring, or pending hire. Perfect for companies that need immediate executive stability to maintain team continuity and program momentum during critical transition periods.

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Ally Network of Agency Partners

Expert execution. Trusted partners. Right-fit resources when you need them most.

Ideal for: Companies in need of expert tactical execution across disciplines like content, design, digital marketing, or martech configuration. Perfect for businesses seeking vetted, trusted partners without markups or the hassle of vetting providers themselves.

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Leadership Peer Community

LIFT Integrator Community™

An executive peer group for entrepreneurial leaders who hold the “second-in-command” role in growing businesses.

Ideal for: Integrators, COOs, and second-in-command leaders seeking connection with peers who understand the unique challenges of their role. Perfect for operational leaders who want to grow in confidence, solve complex issues with experienced peers, and access ongoing support in a confidential, no-pitch environment.

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Success Stories

The Best Is Yet to Come: How An Animal Poison Control Center Built a Strategic Marketing Foundation and Framework

The Best Is Yet to Come: How An Animal Poison Control Center Built a Strategic Marketing Foundation and Framework

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From Sales-Driven Hustle to Strategic Brand Building: How a Family Owned Business Is Evolving Marketing as a Growth Engine

From Sales-Driven Hustle to Strategic Brand Building: How a Family Owned Business Is Evolving Marketing as a Growth Engine

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How The Right Marketing Leader Made All The Difference For An Accounting Firm

How The Right Marketing Leader Made All The Difference For An Accounting Firm

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Testimonials

What Our Clients Say

  • "The Authentic methodology is BRILLIANT. It calmed the marketing chaos and stopped the cycle of random acts of marketing. It truly amazes me to think about where UpStart was before [our fractional CMO], and how far we've come because of her. She taught my team and me invaluable strategies and set us up with the necessary tools to capture and analyze data, target our reach, and stay on course for impact and growth."

    Jessica Cohen Banish
    Senior Director of Marketing, UpStart

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