Video Transcription
At Authentic®, we work every day with fast-growing entrepreneurial businesses. And the best part of working with these entrepreneurial businesses is that they never lack vision. The hardest part about working with entrepreneurial businesses is that they are often overwhelmed and even stalled out by the landscape of opportunity. There’s so many ways that a small emerging business can pursue growth and so they get stuck between everything they could do and all of the ideas and wisdom of the organization to really narrow down the focus to what they should do and must do.
Listen, I get it. I’m an entrepreneur myself. I’m Jennifer Zick. I’m the founder and CEO of Authentic. Our team of fractional CMOs works with growing businesses all across the country and around the world to help them Overcome Random Acts of Marketing® and confidently take the next right step to build revenue.
One of the most important things that we do in our role as fractional cmos is help our clients to take all the landscape of what they could do, whether that means they could expand upstream or downstream of their current buyers. They could expand their persona of influencers that they’re targeting. They could expand their regions and their geo targets, they could cross over into verticals, introduce new capabilities, add more strategic levers to their marketing program by working through different inbound, outbound partner channels.
Listen, the landscape of opportunity is immense. It’s unlimited. But you can’t do everything all at once and expect to have healthy, happy, sustainable growth for your business. Here’s where Authentic helps our clients. We provide the expertise of senior executive marketing leadership to help filter through the landscape of opportunities and everything that is possible that could move you forward in your business to a specific plan for what you will commit to and and what you should do in the next 90 days and well beyond as you grow your business with vision and focus.
So listen, if you’re stuck in the land of all that you could do and you need a little help to get to what you should do with accountable leadership, a proven methodology, and a way to quickly harness the wisdom and ideas of your entrepreneurial company into a specific plan of action that’s measurable, attainable and gets all your resources channeled to the best and highest impact opportunities.
We would love to talk to you. This is exactly what we do. As fractional CMOs, we will help you move from the land of could to the land of should and to the reality of we did reach out. We’d love to connect.
