Founded by Authentic, Two Or More is a community impact initiative where our team, clients, and partners come together to collectively share our time and talents through volunteer initiatives, fundraising, and grassroots projects that benefit our local and global communities.
We believe in the power of collaboration and generosity and that beautiful, inspiring, valuable, amazing things happen when two or more people show up with willing hands and open hearts. We’re here to facilitate those kinds of connections.
WHAT WE'RE ALL ABOUT
One person can change the world. So imagine what two or more people can accomplish together. We believe in the power of collaboration, and the exponential impact of our united community.
There is something special about serving shoulder-to-shoulder with others who share your values. This is business networking at its most authentic, because it’s not about business at all.
We aim to create a movement that cascades far beyond our events. We hope to inspire business leaders to make generosity a core pillar of their corporate culture, creating and committing to their own volunteering and give-back programs.
WHERE WE'VE SERVED
NEWS & PAST EVENTS
AI Readiness Part 1: Yellow Blinking Lights Ahead
Welcome to “AI Readiness:” a series of articles aimed at helping you manage the pace of your business AI journey. Our goal is to help you get the most impactful benefits of emerging technology while avoiding potentially catastrophic potholes along the way.
Glossary: Revenue Team Roles
Learn about the key roles and responsibilities that make up a revenue team with Authentic’s revenue team glossary.
The value of a fractional CMO: Quick impact and low risk
There’s a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. They often choose between hiring a full-time leader, a fractional CMO, or a marketing agency.
The power of the Authentic Mindshare™ and CMO peer community
Clients have learned that they get more than a solo independent consultant when they hire an Authentic Fractional CMO. They get the collective expertise of senior-level marketers with diverse experience across a variety of business models and industries. We call the power of this community our mindshare, and it’s part of everything we do.
The Components of Authentic Growth™ Methodology
Authentic Growth™ Methodology is Authentic’s proven and proprietary marketing operating system that helps small and mid-sized, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It’s a habit-forming system that teaches a simple, but powerful, set of components that drive alignment, accountability, and activation.
Integrated Cash Logistics: Client Story
Integrated Cash Logistics Client Story featuring Randy Hauserman
Minneapolis/St. Paul Business Journal Names Authentic Founder & CEO Jennifer Zick a 2024 Women In Business Honoree
The Minneapolis St. Paul Business Journal (MSPBJ) today named Jennifer Zick, Founder & CEO of Authentic, as a 2024 Women in Business honoree. This year marks the 27th annual awards program, which recognizes the Twin Cities’ most influential women including industry-leading executives, entrepreneurs and business owners.
SuperPower Success podcast featuring Jennifer Zick
Successful individuals acknowledge the varied seasons in their careers – times to accelerate professional focus and others to decelerate for personal or family priorities. Hear from Jennifer as she openly recounts her marketing and entrepreneurial journey, providing insights into visionary leadership, team collaboration, and life’s trials.
What is the Authentic Growth™ Roadmap?
Learn about Authentic Growth™ Roadmap, our proven framework for driving marketing success from strategy to execution.
RocketRez: Client Story
Ticketing software provider RocketRez hires Authentic to sharpen its go-to-market focus and strengthen the marketing team’s confidence and strategic impact.
Buyer beware: Is that fractional CMO really the executive they claim to be?
The fractional CMO space has ballooned, but not all marketers using the title have the experience to back it up. We explore the cause of this concerning trend.