[Event Recap] VIP Pre-EOS Conference Mix & Mingle 2024

[Event Recap] VIP Pre-EOS Conference Mix & Mingle 2024

Our passion for the Entrepreneurial Operating System® (EOS) runs deep, so when we had the opportunity to gather Visionaries, Integrators, and Implementer Partners together in-person before the start of the 2024 EOS Conference in sunny San Diego, we knew we had to take action.  On April 10, 2024, we filled the San Pasqual Winery with over 100 growth-minded entrepreneurs from across the country for great wine, food, and entrepreneurial spirit! View the full photo gallery Jessica Berg, host of the LIFT Integrator Community, had this to say about organizing the event:  “It was such a treat to spend time in…
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The Value of a Fractional CMO: Quick impact and low risk

The Value of a Fractional CMO: Quick impact and low risk

The moment you realize: We need a marketing leader There's a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives.  It's at this point that executives start considering how to fill this marketing role effectively. They’re often choosing between one of four options:  (more…)
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The Power of the Authentic Mindshare™ and CMO peer community

The Power of the Authentic Mindshare™ and CMO peer community

More than one CMO's expertise at work for your business Authentic clients get more than a solo consultant when they hire one of our fractional CMOs. They get the collective expertise of senior-level marketers and specialized marketing service providers with diverse experience across a variety of business models and industries, including B2B, B2C, and channel marketing for professional services, technology, manufacturing, finance, healthcare, consumer products, non-profits, and more. (more…)
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The Components of Authentic Growth® Methodology

The Components of Authentic Growth® Methodology

What is Authentic Growth® Methodology? Authentic Growth® Methodology is Authentic’s proven and proprietary marketing operating system that helps small and mid-sized, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It’s a habit-forming system that teaches a simple, but powerful, set of components that drive alignment, accountability, and activation.  (more…)
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Integrated Cash Logistics: Client Story

Integrated Cash Logistics: Client Story

Cash management technology company Integrated Cash Logistics hires Authentic to increase brand awareness and supercharge growth. “Everything we’re doing is working. The content is driving eyeballs; the eyeballs are turning into real prospects that want to know how we can help them. This [engagement] has really poured fuel on the organization in terms of growth and hitting our targets.” Randy Hauserman, VP of Sales, Integrated Cash Logistics Hear more from Randy: Integrated Cash Logistics at a glance Business Type: Cash management technologyCategory: B2BHeadquarters: Wilmington, DelawareKey initiatives: Go-to-market strategy, brand messaging and design, content and digital strategy, metrics & reporting, agency management, martech The challenge…
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Minneapolis/St. Paul Business Journal Awards Authentic Founder & CEO Jennifer Zick a 2024 Women In Business Honoree

Minneapolis/St. Paul Business Journal Awards Authentic Founder & CEO Jennifer Zick a 2024 Women In Business Honoree

Minneapolis, MN, May 17, 2024 – The Minneapolis St. Paul Business Journal (MSPBJ) today awarded Jennifer Zick, Founder & CEO of Authentic, as a 2024 Women in Business honoree at the Renaissance Minneapolis Hotel. Jennifer’s speech entails the honor and gratitude she has for receiving this award.  "Thank you so much, Business Journal. What an honor. What a room full of beautiful people. I so gratefully accept this award on behalf of my amazing team at Authentic®! Thank you for your unwavering belief. To my husband who has been the best partner through the ups and downs, the thick and…
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Beyond the Business Operating System

Beyond the Business Operating System

As business operating systems - such as EOS (the Entrepreneurial Operating System®) - grow in popularity and practice, many small and mid-sized businesses are experiencing the power of embracing simple concepts and proven tools to create alignment and strategic growth momentum. But once the foundation of an operating system is in place, these growing businesses often discover gaps across their functional departments. When these gaps exist within the growth engine of the organization - sales and marketing - that growth momentum stalls, and entrepreneurial tension rises. No business can achieve healthy growth without a strong revenue engine. But excellence in…
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What is the Authentic Growth® Roadmap?

What is the Authentic Growth® Roadmap?

A proven framework for driving marketing success Authentic was born from the desire to help entrepreneurial businesses Overcome Random Acts of Marketing® and more confidently take steps toward healthy growth. One of the primary ways we do this is through our fractional CMO services. However, our vision isn’t just to provide leadership to solve these issues on behalf of businesses. We also want to coach businesses on how to run successful marketing teams and programs themselves. (more…)
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