Authentic®, Author at Authentic

We just invested 60 hours to help sustain our local parks

When we planned this "spring" event there was snow on the ground and we were only dreaming of flowers and sunshine. Little did we know it would be so warm and beautiful on May 24th. The Two Or More community of volunteers gathered at Lyndale Gardens in south Minneapolis to pull weeds, plant perennials, move rock (yeah, muscles!), and fill up on some much needed vitamin D. (more…)

Marketing For Good: A Conversation with Amanda Brinkman

If you've been a member of the marketing community for any amount of time, you likely know the name Amanda Brinkman: Chief Brand and Communications Officer for Deluxe Corporation, and creator of The Small Business Revolution - Main Street. What a surprise and honor to be asked by Amanda - who I have admired for years - to be the inaugural subject of her series featuring interviews with strong female leaders. (more…)

AI & The Future of Marketing: Four experts share their insight on artificial intelligence and its potential impact

In the marketing world Artificial Intelligence (AI) is a popular "buzz word". If you haven't spent much time researching AI, consider this blog your introduction to a topic you'll be hearing more about in the future. If you are like us, you don't want to be left behind when it comes to new technology and innovation. (more…)

How a Fractional CMO Can Accelerate Your EOS® Marketing Strategy

If your business isn’t growing, it’s shrinking. This mantra has pushed many business owners to level up and achieve their next big goal. All companies care about growth, but it’s easy for this growth to be stifled when your organization doesn’t have alignment or transparency. (more…)

Huge DEBUT for Marketer’s Community: Martech & Lessons Learned From the Trenches

Well, that was fun! Earlier this week, I had the opportunity to participate as a panelist in the debut event for Marketers' Community - a new educational event series and networking group spearheaded by Laura King, the Twin Cities' most dynamic modern marketing recruiter. (more…)

Building Sustainable Business Growth: A presentation and workshop for the Minnesota Subcontractors Association

What do you think when you think about marketing? For many owner-operators and executives, the word marketing translates into “the dark hole where we throw money and hope for results”. It doesn’t have to be that way. (more…)

Celebrating Authentic’s 1-Year Bizversary!

Wow. Authentic is one year old. Already? Only? [All the feels.] A year ago today, I sat at my kitchen table, officially filing my business name with the State of Minnesota, and buying my authenticbrand.com domain. The domain was an investment. I literally held my breath when I pressed the "buy now" button. Every day since that thrilling and scary start, I have been telling myself to breathe. (more…)

We sorted thousands of pounds of books to send to Africa

We had the very best Valentine's Day with the Two Or More community of volunteers, sending some tangible love - in the form of books - around the world! (more…)

Is Your Marketing Muscle Weak? Five indications that you need to pump some serious marketing iron

It's a common situation for growing businesses: marketing is one of the last roles in the company to be prioritized. And it makes sense, to a certain point. Many businesses reach their first $5M, $10M, or even $50M through a focused sales-led effort, building relationships and expanding accounts and referrals. (more…)

Building Your Strongest Team: Five experts weigh in on what it takes to attract, retain and grow high-performing talent

No business leader sets out to build a losing team, and yet, many organizations suffer from low productivity, poor morale and high turn-over. The fact is, strong teams don't happen by accident, nor as a product of good intentions. Building and maintaining a strong team takes vision, discipline, systems, consistency, and the willingness to make hard decisions that impact real people. (more…)

Author: Authentic®