Authentic®, Author at Authentic

Getting Traction in the New Year: Actionable advice to move your business forward

It's the perfect time to provide some actionable advice on getting traction in the New Year! Many business leaders are focused on driving hard toward a strong year-end, while also looking ahead and setting objectives for the year ahead. What will growth look like in the next 12 months? And what commitments does the business need to make to get there? (more…)

[Podcast] Make It Authentic: Jennifer Zick on The Mavericks Project with Collin Graves

Join Collin Graves as he and Jennifer dive into her background as an entrepreneur, her experiences building Authentic, and why shifting your message to "So What" is so important for your business. - Episode 017 (more…)

From “What” to “So What”: Building a Messaging Foundation for Modern Marketing

By the time I'm meeting with a business leader, it's because he or she is ready to invest in strategic, proactive marketing. Most often, the business has grown steadily through a sales focus and a bit of marketing "here and there" (with no clarity on what works or drives ROI). But now the business is at a point where sustained growth will require new approaches to pipeline development. It's time to invest in building a modern marketing team and program, focused on demand generation and expanded engagement. (more…)

We packed nearly 10,000 pounds of food for Minnesota families

The holidays are an extra-special time to give back! On Friday, December 1st, the Two Or More community of volunteers helped pack nearly 10,000 pounds of food at Second Harvest Heartland in Golden Valley, MN. (more…)

Denamicon: The Twin Cities’ Conference On Inbound Growth

Mark your calendars and register now for Denamicon on November 14, 2017! You won't want to miss the Twin Cities' Conference On Inbound Growth - hosted by Denamico, and proudly supported in partnership by Authentic. (more…)

We helped build a home for a family of six from Ethiopia

It's amazing what a small group of dedicated volunteers can accomplish in just one day! On Friday, October 13th, the Two Or More community of volunteers helped build a Habitat For Humanity home in Blaine, MN. (more…)

From Bootstrap to Big League: Brand lessons from tech startups, for all startups

Confession: I expected to have to work harder to build this panel for Twin Cities Startup Week. I had a target list of 20 really smart and experienced technology leaders, all of whom have built and scaled really admirable brands and businesses. I was hopeful that, of the 20, I might secure 3-4 who would be willing to carve time out from their very full calendars to participate in this event. (more…)

Authentic Named as a Finalist for TCSW Award

This post brings out all the feels: Thrilled, overwhelmed, honored, humbled, overjoyed, grateful. Yesterday, I learned that Authentic is a finalist in the "Newbie" category of the Twin Cities Startup Week Awards. This award recognizes "a hungry newbie to the local startup scene". (more…)

Everything Marketing Automation: A Virtual Panel of Expert Perspectives

What do you get when you pick the brains of five digital marketing experts, representing partnerships with some of the most popular martech platforms on the market? You get everything marketing automation: the good, the bad, the ugly, and a whole lot of wisdom gleaned from the trenches. Welcome to Authentic's first "virtual panel": a Q&A exchange with five leaders in the Twin Cities digital community. (more…)

We fed 50 kids for a year!

What an awesome feeling. Serving side-by-side with 30 business professionals, representing brands from all across the Twin Cities, gathered together for one reason: to do good work. Yesterday, Authentic had the opportunity to host a second event for Two Or More: a community service movement. And the movement is building! Even on a summertime afternoon in Minnesota, when calendars are jammed with vacations and back-to-school activities, this crew showed up. They served with big hearts, and had a ton of fun in the process. (more…)

Author: Authentic®