Author: Jennifer Zick

There is nothing more valuable to a business, its relationships, and its brand than the trust it creates and maintains with its stakeholders. Trust is your most valuable brand currency, one that builds on itself over time to increase your brand equity, the brand’s worth in and of itself. Companies with higher brand equity experience all types of financial benefits: greater profit margin and better customer acquisition and retention. Building brand equity through trust can be an overwhelming effort for company founders and CEOs. But as a business leader, you don’t need to strive to achieve the brand equity of…

Your personal brand is how you show up in the world personally and professionally. It extends beyond what you do for work to encompass deeper and more personal attributes, including your hobbies, passions, values, and beliefs. But too often, business leaders stop short of developing and sharing their authentic personal brand. Instead, they tie their personal brand exclusively to their employer’s brand, limiting it to what they do for work, who they work for, and the organization’s values. The trouble with this approach is that your brand isn’t really your personal brand; it’s simply how you relate to your employer’s…