What is Marketing Traction?

What is Marketing Traction?

Brand & Messaging, EOS / Traction, Fractional CMO, Marketing, Strategy & Coaching
If you've been following Authentic Brand for a while, you've likely heard us talk about Marketing Traction™. Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.  (more…)
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Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

Brand & Messaging, Event, Marketing, Strategy & Coaching, Virtual Panel
It’s coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. Authentic Brand is pleased to be back for our third year as an event host – and we’ve got another blockbuster lineup ready to talk Smarketing – aligning marketing and sales for healthy growth! Register here now! (more…)
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TCSW19 Smart Smarketing Panel

TCSW19 Smart Smarketing Panel

Community, Event, Marketing
REGISTER HERE Smart Smarketing: Aligning marketing and sales to build healthy revenue at every stage of growth (A Twin Cities Startup Week Panel) It's coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. (more…)
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Have a Rising Star On Your Marketing Team?

Have a Rising Star On Your Marketing Team?

Fractional CMO, Marketing, Strategy & Coaching, Team
Defining the “right person for the right seat” in the marketing department can be challenging for any business, but staffing for the marketing leadership role requires additional nuance when you have a rising star already on the team. Should you elevate your marketing coordinator / manager to the leadership role? Or should you hire someone with “been there, done that” leadership experience? (more…)
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Hiring a Marketing Leader Part 3: It’s Going to Get Messy (and that’s good!)

Hiring a Marketing Leader Part 3: It’s Going to Get Messy (and that’s good!)

Digital, Fractional CMO, Marketing
In parts one and two of this series, we talked about how difficult — and risky — it is to hire a marketing leader. Turn-over is high and so are the expectations for this role. In the second article, I outlined a couple of expectations that will help you start strong as you bring on a new marketing leader. But fair warning: In this article, things are going to get messy. I want to shed some light on what will likely need to happen to build a strong marketing foundation for your company’s next-level growth. We already established (in part two) that this process will take time, but now let’s look at what is actually involved. Fasten your seatbelt and prepare for some bumps along the way! It will be…
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