Hiring a Marketing Leader Part 3: It’s Going to Get Messy (and that’s good!)

Hiring a Marketing Leader Part 3: It’s Going to Get Messy (and that’s good!)

Digital, Fractional CMO, Marketing
In parts one and two of this series, we talked about how difficult — and risky — it is to hire a marketing leader. Turn-over is high and so are the expectations for this role. In the second article, I outlined a couple of expectations that will help you start strong as you bring on a new marketing leader. But fair warning: In this article, things are going to get messy. I want to shed some light on what will likely need to happen to build a strong marketing foundation for your company’s next-level growth. We already established (in part two) that this process will take time, but now let’s look at what is actually involved. Fasten your seatbelt and prepare for some bumps along the way! It will be…
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Hiring a Marketing Leader Part 1: Why It’s Hard

Hiring a Marketing Leader Part 1: Why It’s Hard

Digital, Fractional CMO, Marketing
Hiring the right marketing leader has become increasingly difficult. Growing businesses need experienced marketing direction, and they can't afford to get this hire wrong, as the fallout can be serious. A bad hire in the marketing leadership role is not only painful from a talent turn-over and expense perspective, but runs the risk of damaging the company’s overall brand reputation, culture, and revenue potential.  (more…)
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What is a marketing plan? Discover your roadmap to results.

What is a marketing plan? Discover your roadmap to results.

Marketing
“All you need is the plan, the road map, and the courage to press on to your destination.” - Earl Nightingale As a business leader, you understand the importance of courage. It took courage to take a dream and turn it into reality. You had to believe even when no one else did and push through the moments that would have made others give up. This courage has gotten you to where you are today. (more…)
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