A Founder’s Five-Year Reflection
On November 7, 2017, I sat at my kitchen table and filed “Authentic Brand LLC” with the State of Minnesota, and then held my breath when I pushed the button on our first pre-revenue business expense: $2,000 to buy our .com domain name. Following a recent painful job loss, and having no individual income and three children (then ages 7, 11, and 13) - that domain purchase felt extra significant. And it was. That purchase was the first bet I placed on myself. On my dream. It was an act of love toward myself and toward the team I hoped…