An open letter in recognition of a deserving leader. Meg Van Sloun promoted to Chief Operating Officer of Authentic Brand.

An open letter in recognition of a deserving leader. Meg Van Sloun promoted to Chief Operating Officer of Authentic Brand.

Meg Van Sloun (L), Authentic Brand COO, with Jennifer Zick (R), Authentic Brand CEO MINNEAPOLIS, MN – June 10, 2021 I had planned to craft a formal press release to announce Meg Van Sloun's promotion to Chief Operating Officer for Authentic Brand. But before I drafted the public announcement, I first shared a letter with our internal team. And then I realized that I want to share with all of YOU just how truly grateful I am for Meg, and how excited I am for her and for…
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How to Harness Trust to Build Brand Equity and Grow Your Business

How to Harness Trust to Build Brand Equity and Grow Your Business

There is nothing more valuable to a business, its relationships, and its brand than the trust it creates and maintains with its stakeholders. Trust is your most valuable brand currency, one that builds on itself over time to increase your brand equity, the brand’s worth in and of itself. Companies with higher brand equity experience all types of financial benefits: greater profit margin and better customer acquisition and retention. Building brand equity through trust can be an overwhelming effort for company founders and CEOs. But as a business…
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How Business Leaders Can Build a Personal Brand

How Business Leaders Can Build a Personal Brand

Your personal brand is how you show up in the world personally and professionally. It extends beyond what you do for work to encompass deeper and more personal attributes, including your hobbies, passions, values, and beliefs. But too often, business leaders stop short of developing and sharing their authentic personal brand. Instead, they tie their personal brand exclusively to their employer’s brand, limiting it to what they do for work, who they work for, and the organization’s values. The trouble with this approach is that your brand isn’t…
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Trusted Employees: Client Story

Trusted Employees: Client Story

Strategic marketing creates exponential exit for software company "I care about top line revenue but most importantly I care about the bottom line and what the company makes. ...So I wanted to scale the business profitably, and I was working with Authentic Brand on this and [they] did a fantastic job of finding out who my [ideal] audience was. So instead of focusing on hiring very high priced sales executives, we pivoted and created an inside sales team that was closing $100,000 more per month in business. With…
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Comply Foam: Client Story

Comply Foam: Client Story

Traditional B2B manufacture engages Fractional CMO to quickly build a scalable B2C business model "When we engaged Authentic Brand to help us build out our marketing group, we found that our leadership team really lacked the understanding of how to engage consumers in a very effective fashion. What Authentic Brand provided was a very low risk way for us to build really quickly. We were able to get engagement with consumers essentially right out of the gate. [And] we were building all these processes and this infrastructure that…
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Worlds Collide: Getting “Perfessional” on Live Video

Worlds Collide: Getting “Perfessional” on Live Video

What do you get when you cross three girlfriends, an inspiring mom-focused startup brand, and an up-and-coming livestream technology platform? Apparently you get the intersection of all facets of my life. And the chance for me to share my perfessional (yes, personal + professional) story on livestream video. (more…)
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My Goal: Grace

My Goal: Grace

This post is not about B2B marketing, brand, content, data, or digital. This is just about me, being authentic with you. Because that's my brand, after all. And I'd like for you to know me. And my journey toward embracing grace. While I was still working as a corporate marketing leader, earlier this year, a younger female colleague approached me with a sincere question: "What are your big personal goals this year? What is driving you?" (more…)
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