Getting real about demand generation: Expectation vs. reality

Getting real about demand generation: Expectation vs. reality

Demand generation. These two words often cause anxiety for B2B marketers because they frequently come attached to unrealistic expectations. Business leaders tend to think that creating demand is solved by executing a few digital marketing tactics or implementing a marketing automation tool. In reality, demand generation is much more complex. (more…)
Read More
The mindshare power behind the Authentic Brand peer community

The mindshare power behind the Authentic Brand peer community

I knew when starting Authentic Brand that I wanted two of our core values to be generosity and humility. I envisioned creating a peer community of fractional CMOs who generously share their resources, learnings, and experience. A humble peer community that would lay down its armor before every group meeting so each member could be authentically vulnerable and transparent: traits that would not only help ourselves improve and grow but also our clients. (more…)
Read More
The value of a fractional CMO: Quick impact and low risk

The value of a fractional CMO: Quick impact and low risk

There's a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives.  It's at this point that executives start considering how to fill this marketing role effectively. They’re often choosing between one of four options:  (more…)
Read More
What is Marketing Traction?

What is Marketing Traction?

If you've been following Authentic Brand for a while, you've likely heard us talk about Marketing Traction™. Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.  (more…)
Read More
Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

It’s coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. Authentic Brand is pleased to be back for our third year as an event host – and we’ve got another blockbuster lineup ready to talk Smarketing – aligning marketing and sales for healthy growth! Register here now! (more…)
Read More
EOS Marketing Strategy: Turning Big Ideas into Action

EOS Marketing Strategy: Turning Big Ideas into Action

If you're familiar with Authentic Brand, you know we're big fans of EOS®, the Entrepreneurial Operating System. EOS is effective at creating vision, traction and alignment in growth-oriented companies. We often recommend EOS for our clients, but we are not in any way affiliated with EOS Worldwide. We love working with EOS-powered businesses. Here's why... (more…)
Read More
Guide: Building a Strong Marketing Program

Guide: Building a Strong Marketing Program

 “Vision without traction is merely hallucination.” ― Gino Wickman, Traction: Get a Grip on Your Business What does it take to go from a hot dog cart to a $459 million dollar a year restaurant chain? It takes a clear vision, backed by systematic process, led by experience. (more…)
Read More
TCSW19 Smart Smarketing Panel

TCSW19 Smart Smarketing Panel

REGISTER HERE Smart Smarketing: Aligning marketing and sales to build healthy revenue at every stage of growth (A Twin Cities Startup Week Panel) It's coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. (more…)
Read More
Have a Rising Star On Your Marketing Team?

Have a Rising Star On Your Marketing Team?

Defining the “right person for the right seat” in the marketing department can be challenging for any business, but staffing for the marketing leadership role requires additional nuance when you have a rising star already on the team. Should you elevate your marketing coordinator / manager to the leadership role? Or should you hire someone with “been there, done that” leadership experience? (more…)
Read More