Your personal brand is how you show up in the world personally and professionally. It extends beyond what you do for work to encompass deeper and more personal attributes, including your hobbies, passions, values, and beliefs. But too often, business leaders stop short of developing and sharing their authentic personal brand. Instead, they tie their personal brand exclusively to their employer’s brand, limiting it to what they do for work, who they work for, and the organization’s values. The trouble with this approach is that your brand isn’t really your personal brand; it’s simply how you relate to your employer’s…