The Future of Private Equity podcast featuring Jennifer Zick
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AI Readiness Part 3: Is AI Technology Ready for Your Commercial Use?
Assessing your business' readiness to use AI If you have been following this series, you may recall from the first blog that there are two critical principles to understand as you consider AI applications in your business: AI technology is NOT a business strategy nor is it a technology strategy. It’s a tool. Commercial AI technology readiness is different from your business’ readiness to deploy AI. You may think you are already late to the AI adoption game or that 71% of businesses are using AI today. However, it’s important to assess your business’ readiness to use AI instead of…
Mercury Mosaics: Client Story
Handmade tile company Mercury Mosaics hires Authentic to create strategic rigor in its marketing program and reignite growth. “It’s been an exceptional, integrity-filled engagement from beginning, middle to end. Authentic and our fractional CMO will be lifelong friends of our brand.” Mercedes Austin, Founder & CEO, Mercury Mosaics (more…)
How Authentic® matches our fractional CMOs to our clients
Overcoming the marketing leadership conundrum Filling marketing leadership roles is tough. With marketing encompassing so many micro disciplines, like digital, product, and communications, it’s difficult for entrepreneurial companies to know which type of marketer they need to drive growth in their business. For companies not ready to commit to a full-time hire, the landscape of fractional CMOs and independent consultants adds another layer of complexity. Many solo practitioners and agencies coin themselves “fractional CMOs” without the executive experience to back it up. This makes identifying the right marketer even more challenging for business leaders and risks undermining a fractional CMO’s…
Retaining Your Right-Fit Fractional CMO
Understanding Our Retainer Structure: Tailored Solutions for Your Marketing Needs At Authentic®, we specialize in providing Fractional Chief Marketing Officers (CMOs) to small and medium-sized businesses (SMBs) with annual revenues ranging from $5 million to $100 million. Our CMOs are seasoned marketing executives who serve as the contract, part-time heads of marketing for our clients across diverse industries and business models. To help you understand how our retainer structure works and how we determine the best fit for your organization, let's delve into the details. Proactive and Structured Retainers Our engagement with clients is based on a monthly flat-rate retainer.…
AI Readiness Part 2: Is Your Business Ready?
Assessing your business' readiness to embrace AI If you have been following this series, you may recall from the introductory article that there are two critical rules to understand as you consider AI applications in your business: AI technology is NOT a business strategy nor is it a technology strategy. It’s a tool. Commercial AI technology readiness is different from your business’ readiness to deploy AI. Let’s talk about the initial gates you’ll need to move through for a successful AI deployment. There are three major challenges relating to readying your business for a successful AI tool adoption. (more…)
AI Readiness Part 1: Yellow Blinking Lights Ahead
Prepare for a speed check Where is your business with AI readiness today? If you believe every AI headline you read, you may be tempted to believe that your business is already way behind in the race for innovation. But before you hit the gas and start green-lighting AI across your organization, I suggest you yield to some common sense and long-standing business best practices. (more…)
Glossary: Revenue Team Roles
Who’s responsible for what? Building and scaling a revenue team in an entrepreneurial business requires a solid understanding of each role’s responsibilities and how they evolve as the company grows. Initially, founders typically handle sales, bringing in new business to establish critical mass and eventually developing the first generation of a revenue team or function. (more…)
Loot Rentals: Client Story
Event furniture rental company hires Authentic to take its marketing to its next level with experienced leadership, strategic direction, and ruthless prioritization. “[Our Authentic Fractional CMO] helped us create a dashboard of metrics, so we could really see how the efforts were helping or hurting us, and how to use that information and data to move to the next level. She really spent a good deal of time helping us establish, ‘What are we trying to do here? Where are we going? How do we monitor that?’ So we know what’s working and what’s not working and how to get…
The Value of a Fractional CMO: Quick impact and low risk
The moment you realize: We need a marketing leader There's a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. It's at this point that executives start considering how to fill this marketing role effectively. They’re often choosing between one of four options: (more…)
