Marketing Archives - Page 12 of 18

The Components of Authentic Growth™ Methodology

What is Authentic Growth™ Methodology? Authentic Growth™ Methodology is Authentic’s proven and proprietary marketing operating system that helps small and mid-sized, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It’s a habit-forming system that teaches a simple, but powerful, set of components that drive alignment, accountability, and activation. (more…)

The power of the Authentic Mindshare™ and CMO peer community

Authentic clients get more than a solo independent consultant when they hire one of our fractional CMOs. They get the collective expertise of senior-level marketers and specialized marketing service providers with diverse experience across a variety of business models and industries, including B2B, B2C, and channel marketing for professional services, technology, finance, healthcare, consumer products, construction, and more. (more…)

The many dimensions of marketing

Most business leaders understand that marketing should help get more “at bats” through lead generation efforts, but many organizations miss the opportunity to engage marketing to its full potential. Beyond lead generating programs, marketing can and should be instrumental in client retention, growth, loyalty, advocacy, as well as other business strategies in product or service innovation, employee recruitment / retention, change management communications, and more. (more…)

Coffee & Closers – Marketing Traction featuring Jennifer Zick

On November 5th, Jennifer Zick joined Mickeli Bedore, founder and host of Coffee & Closers, for an up close and intimate conversation about lessons learned (and still being learned!) in life and business. "Life has broken me in the most beautiful way," explains Zick, as she answers questions about her career journey across sales, marketing, and founder roles. In this 30-minute conversation, Bedore manages to stage a business conversation that evolves from sales and marketing to a deeply personal journey of faith, failure, acceptance, and growth. Continue reading

Building a Marketing Team: What Comes First

We reached out to some colleagues who know a lot about marketing and marketing teams to get their thoughts on how leaders can lay the foundation for a successful business today - and in the future. (more…)

TCSW19 Recap: Smart Smarketing Panel

Authentic was back for our third year as an event host at Twin Cities Startup Week - with an action packed panel of local business leaders talking about our favorite mash-up concept: Smarketing! (more…)

Marketing Support vs. Marketing Leadership. What does your business need to fuel growth?

It’s annual planning season! That time of year when businesses revisit their longer-term strategic plans to achieve the vision and goals they’ve set for themselves. The time when revenue targets and objectives are set for the coming year, and plans are developed to support and drive those objectives to successful outcomes. It’s also a time to look inward by examining whether you’ve got the right people in the right seats, and to `level up’ marketing to fuel growth. (more…)

Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

It’s coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. Authentic is pleased to be back for our third year as an event host – and we’ve got another blockbuster lineup ready to talk Smarketing – aligning marketing and sales for healthy growth! Register here now! (more…)

EOS Marketing Strategy: Turning Big Ideas into Action

If you're familiar with Authentic, you know we're big fans of EOS ®, the Entrepreneurial Operating System ®. EOS is effective at creating vision, traction and alignment in growth-oriented companies. We often recommend EOS for our clients (and we host the Integrator Community™), but we are not in any way affiliated with EOS Worldwide. We love working with EOS-powered businesses. Here's why... (more…)

Guide: Building a Strong Marketing Program

“Vision without traction is merely hallucination.” ― Gino Wickman, Traction: Get a Grip on Your Business What does it take to go from a hot dog cart to a $459 million dollar a year restaurant chain? It takes a clear vision, backed by systematic process, led by experience. (more…)

Category: Marketing