In-house marketing vs. agency or freelancer: What’s best for you?

In-house marketing vs. agency or freelancer: What’s best for you?

There comes a time in every business’s lifecycle when it needs to invest in marketing to continue growing. Some of the most important decisions are when and who to hire to develop and manage your marketing programs. Your business has what seems like endless options: in-house marketing vs. agency, consultant, or freelancer. But these resources also vary in their seniority and experience in various functional areas (e.g., digital, content, analytics, traditional). Without strategic marketing leadership at the helm, it can feel impossible to make sense of all of the options available and which are the right resources for your business. In this…
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When to Hire a Marketer and Which Your Business Needs

When to Hire a Marketer and Which Your Business Needs

Understanding fractional services and when to hire marketers for your teams One of the most challenging business decisions a growing company faces is when the right time is to hire marketers and build an internal digital marketing team. Many scenarios prompt this decision, but it often comes when the business reaches a critical growth point, typically when generating between $5 million and $10 million in revenue. This high demand period indicates that the company may need to shift from being founder-led or sales-driven to a more strategic marketing focus. Until this point, the company may have relied on the founder…
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Demand Demystified: What it really takes to create quality lead generation

Demand Demystified: What it really takes to create quality lead generation

So you want to get some more “at bats” for your sales team? Technology providers and marketing agencies will promise the moon, but the reality is that there is nothing auto-magical about creating qualified leads. Demand generation is a multifaceted process, and a discipline that can take years to develop. So, where do you start? Join us for a recorded webinar crafted for growing businesses and their executives (CEOs and revenue leaders). Our panel of CMOs and digital experts will take the mystery out of marketing, and equip you with actionable insights to help your business confidently take the next…
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How remote collaboration in marketing has changed — and why it’s here to stay

How remote collaboration in marketing has changed — and why it’s here to stay

In a matter of days, the COVID-19 pandemic altered where marketing teams got their work done and how they collaborated with colleagues. Research suggests that the remote work environment is here to stay in some form, with less than one in five executives saying they want to return to the office as it was pre-pandemic. Employees are eager for hybrid office and remote options, but some executives express concern over the impacts these hybrid work environments could have on company culture. (more…)
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Marketing budget allocation: Why there’s no silver bullet

Marketing budget allocation: Why there’s no silver bullet

At Authentic, we work primarily with small to mid-size growing businesses that have started to invest in marketing activities but aren’t sure if they are allocating resources in the best way to support their business growth goals. One of the most common questions we get from clients is, “How much should I spend on marketing?” It seems like a simple question, but unfortunately, the answer isn’t. The not-so-satisfying answer we often give to questions about marketing budget allocation is, “It depends.” (more…)
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Integrator Community joined by Ninety.io to talk connectivity

Integrator Community joined by Ninety.io to talk connectivity

On December 17th, Authentic hosted our Integrator Community™ event for companies powered by the Entrepreneurial Operating System®. Integrators joined from around the country to participate in small group IDS and hear how Ninety.io, a Platinum LIFT Partner for the Integrator Community, builds and supports strong tribes and connected communities. Read more
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Marketing Technology — Your biggest headache or significant business driver?

Marketing Technology — Your biggest headache or significant business driver?

Choosing and implementing marketing technology can be an overwhelming process. There are thousands of martech solutions on the market, making it challenging to determine which ones your business should invest in (and perhaps more importantly, which it shouldn’t). Without a strategic marketing plan or experienced leader, marketing technology decisions can be daunting. Too often, businesses end up committing random acts of marketing in their technology decisions. (more…)
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SANCTUARY community supports each other during chaos of 2020

SANCTUARY community supports each other during chaos of 2020

On November 12th, the SANCTUARY community of marketing executives gathered virtually to check-in and support each other. The combination of everyday pressures and responsibilities piled on top of the chaos of 2020 has left everyone in the wake of stressors. Once again, the group of executive marketers that attend SANCTUARY each month have come together in a judgment-free zone to support their peers. (more…)
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