Inbound Back Office podcast featuring Jennifer Zick

Inbound Back Office podcast featuring Jennifer Zick

Why agencies need marketing leadership Our founder and CEO, Jennifer Zick, was recently the featured guest on the Inbound Back Office podcast with host Amy Foley.  Jennifer Zick discussed why growing businesses need marketing leadership, the different phases of business, and when you need a strategic marketing leader.  Additionally Jennifer discussed: What happens when no one "owns" the marketing role in a business How fractional CMOs can help you scale with lower risk Benefits of working with a team of Fractional CMOs with differing skills and experience Listen to the podcasts
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Poised for Exit Podcast Featuring Jennifer Zick

Poised for Exit Podcast Featuring Jennifer Zick

Build a High Value Authentic Brand Our founder and CEO, Jennifer Zick, was recently the featured guest on the #PoisedforExit podcast with host, Julie Keyes.  In this episode, Jennifer discussed the important role of the CMO for growing businesses and the fractional CMO model. Fractional CMOs work with the internal leadership team of companies to quarterback the marketing strategy and implementation, and provide resources and insights to build the company's brand through measurable and effective marketing tactics.  Jennifer also discussed Authentic’s proprietary Authentic Growth™ Methodology that is designed to help our clients stay focused on the right marketing strategies to…
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Dynasty Leadership Podcast Featuring Jennifer Zick

Dynasty Leadership Podcast Featuring Jennifer Zick

How to Overcome Random Acts of Marketing Our founder and CEO, Jennifer Zick, was recently the featured guest on the Dynasty Leadership Podcast, with host Todd Eberhardt. In this episode, Jennifer shares how a fractional CMO can help revitalize your business when you’re in the middle of the growth stages. She offers a seven-part framework to help break out of any marketing funk you might have. (more…)
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