Article Archives - Page 11 of 19

SANCTUARY members stay up to date on the latest martech and digital trends

On September 17th, the SANCTUARY community of marketing executives gathered virtually to talk all things digital. In the rapidly evolving space of digital marketing, it falls on marketers to keep up and keep track of new practices. The boom in martech options has made it challenging for marketers to evaluate and solve their technology needs - especially in the midst of a pandemic that has required rapid digital innovation. (more…)

Sales & Marketing Mix it Up: TCSW 2020 Cocktails&Closers

What better way to cap off day one of Twin Cities Startup Week than a happy hour conversation between Closers Media's Mickeli Bedore and Authentic's Jennifer Zick, moderated by Closers' Mixologist, Garrio Harrison. The debut event was hosted virtually on the TWCS Main Stage as the kickoff of Closer's newest show: Cocktails&Closers (a close cousin to the wildly popular and award-winning Coffee&Closers show). (more…)

Authentic on TCSW 2020 Main Stage: Trust Equity For Early-Stage Growth

Authentic's Founder and CEO, Jennifer Zick, was back at TCSW for her fourth year, this time kicking off Twin Cities Startup Week 2020 as the first presenter on the Main Stage. As the second largest startup event in the country, TCSW was all virtual this year, drawing attendees from well beyond the local metro region. (more…)

Schmidt List LIVE: Jennifer Zick on Renavigating Your Content Calendar

When does your marketing team transition from holding their breath to recognizing the need for your brand's voice? How do you create a publishing schedule when the world is changing daily? What are we seeing work for our clients in this time of chaos? These are just some of the topics discussed in a recent conversation between Authentic CEO, Jennifer Zick, and Kurt Schmidt, on The Schmidt List podcast's live show, Schmidt List LIVE. (more…)

How to build brand trust using social media in an era of distrust

It’s no secret that how much a person trusts a brand impacts whether they’ll purchase from it. Sixty-seven percent of respondents to the 2019 Edelman Trust Barometer said they’d buy a product from a company with a good reputation, but also said, “unless I come to trust the company behind the product, I will soon stop buying it.” This sentiment is especially strong among young adults, the upcoming generation of buyers. (more…)

SANCTUARY members discuss marketing planning in a year like no other

On August 13th, the SANCTUARY community of marketing executives gathered for a collaborative conversation surrounding the daunting task of creating a 2021 marketing plan. A massive project each year, but made more challenging by the year of turmoil 2020 has shaped up to be. (more…)

How to strike a balance between innovation and perfection in marketing

There’s a delicate balance between progress and perfection in marketing. When businesses strive for perfection, decision-by-consensus slows or stalls efforts. Innovative products, campaigns, and services never make it to market, or a competitor launches their offering first, diluting your offering and investments. On the flip side, there’s a risk of moving too quickly and promising something that the business can’t deliver on or launching something that doesn’t meet customers’ needs. Failing to deliver on a promise erodes stakeholder confidence and trust. (more…)

Focus, fear, and flexibility — why they matter to business growth

Focus is the act of choosing where to invest and, more importantly, where not to. It recognizes that every business, no matter its size or type, has limited resources (time, money, energy). If you spray these limited resources in many directions, you dilute your efforts. If you point all of your available resources to 3-5 focus areas, you’re going to move further, faster — with a clearer understanding of how each investment impacts your business. (more…)

SANCTUARY gathers for a discussion on racial equity and inclusion in marketing

On June 11th, the SANCTUARY community of marketing executives gathered for a critical conversation on equity and diversity in marketing. Our community came together, ready to embrace hard, humbling, and candid conversations as a step toward healing. (more…)

Agility: an essential ingredient for brand relevance in a changing world

We are quickly approaching mid-year, and business leaders everywhere are thinking about how they move forward in an undefined new world. Whether a business has been booming, shuttered, or stalled, the second half of 2020 is going to be monumental in separating companies that will thrive from those that will merely survive. (more…)