TCSW19 Smart Smarketing Panel

TCSW19 Smart Smarketing Panel

REGISTER HERE Smart Smarketing: Aligning marketing and sales to build healthy revenue at every stage of growth (A Twin Cities Startup Week Panel) It's coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. (more…)
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How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

Jennifer Zick, Authentic's Founder and CEO, was pleased to join Benjamin Wolf as a guest on his podcast: Win Win - An Entrepreneurial Community.  In this episode, Jennifer shares lessons learned in entrepreneurship (many shaped by experience in working with and for EOS-powered businesses), as well as advice for growing businesses on building a strategy-driven marketing program.  Listen in to learn:  (1) how to develop a marketing strategy and Overcome Random Acts of Marketing® (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan…
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Have a Rising Star On Your Marketing Team?

Have a Rising Star On Your Marketing Team?

Determining who the right leader is for your marketing department can be challenging for any business. But staffing for the marketing leadership role requires additional nuance when you have a rising star already on the team. Should you elevate your marketing coordinator / manager to the leadership role? Or should you hire someone with “been there, done that” leadership experience? (more…)
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Marketing and Sales: Getting to Alignment

Marketing and Sales: Getting to Alignment

Building an aligned marketing and sales strategy that can weather the ups-and-downs of a growing business is tough. We know it’s essential, yet alignment continues to be a significant challenge for many companies.  (more…)
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Jennifer Zick Makes Guest Appearance on The Schmidt List Podcast

Jennifer Zick Makes Guest Appearance on The Schmidt List Podcast

This week, Jennifer Zick joined Kurt Schmidt, host of The Schmidt List Podcast, to discuss Jennifer's entrepreneurial journey and how Authentic helps organizations grow with Fractional CMO leadership and Authentic Growth® Methodology: a proven methodology for strategic planning, alignment, and accountability. (more…)
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What is this “Voice of the Customer” thing and why is it so important?

What is this “Voice of the Customer” thing and why is it so important?

There are several types of primary marketing research that businesses can use to help them gain valuable business insights.  Many companies are looking for opportunities to become more customer-centric in their offerings, messages, and brand experiences. In that process, Voice of Customer research is growing in popularity. (more…)
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Now is the time to build.

Now is the time to build.

We're already so busy... This is a surprisingly common sentiment and statement made by business leaders when sales are strong and the project backlog is full to overflowing. With all of that work already in the pipe, why on earth should the company put focus and resources into additional marketing and sales efforts? (more…)
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Beehive Strategic Communication: Client Story

Beehive Strategic Communication: Client Story

Strategic communication firm invests in a Fractional CMO to support next-level growth. We knew that something had to change to drive our own consistent growth. That's when we turned to Authentic for a Fractional CMO partner, and that's been game-changing. [...] In order to grow and be competitive in environments that are transforming faster than any of us can predict, we have to invest in our own businesses. There’s no choice. Those investments have to be smart, focused, and strategic. And that’s what Authentic helps us do." - Lisa Hannum, CEO, Beehive Strategic Communication Continue reading
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