Integrated Cash Logistics: Client Story

Integrated Cash Logistics: Client Story

Cash management technology company Integrated Cash Logistics hires Authentic to increase brand awareness and supercharge growth. “Everything we’re doing is working. The content is driving eyeballs; the eyeballs are turning into real prospects that want to know how we can help them. This [engagement] has really poured fuel on the organization in terms of growth and hitting our targets.” Randy Hauserman, VP of Sales, Integrated Cash Logistics Hear more from Randy: Integrated Cash Logistics at a glance Business Type: Cash management technologyCategory: B2BHeadquarters: Wilmington, DelawareKey initiatives: Go-to-market strategy, brand messaging and design, content and digital strategy, metrics & reporting, agency management, martech The challenge…
Read More
Nic Map Vision: Client Story 

Nic Map Vision: Client Story 

Data and analytics provider NIC MAP Vision hires Authentic to help it plan for strategic growth, round out its marketing team, and develop its in-house leader into executive-level talent. “We've gone from scrambling and being very reactive to taking a much more proactive approach to everything we do. That's trickled down to more demos and more meetings.” Kyle Gardner, COO, Nic Map Vision Nic Map Vision at a glance Company size: 75 employeesBusiness type: Data and analytics provider in the senior housing industryCategory: B2BHeadquarters: Raleigh, NCKey initiatives: Strategic advising, marketing resourcing, employee development, marketing fundamentals, metrics https://www.youtube.com/watch?v=1URzoS4EI-M&t=46s The Challenge NIC…
Read More
Empyrean: Client Story 

Empyrean: Client Story 

HR technology and benefits administrator Empyrean hires Authentic to develop a channel strategy and amplify its marketing impact. “He [Authentic Fractional CMO™] was absolutely a key ingredient for us to set up a successful channel marketing effort. The team used to call him our marketing yoda.” James B. Stanton, VP of Go to Market, Empyrean Empyrean at a glance Company size: 900 employeesBusiness type: HR TechnologyCategory: B2B. B2B2CHeadquarters: Houston, TXKey initiatives: Strategic advising, channel marketing, co-marketing, communication strategy, marketing technology https://youtu.be/tiUUQ3t3boo The Challenge Empyrean, an HR technology company that helps some of the largest brands build better cultures through benefits,…
Read More
The Berg Group: Client Story

The Berg Group: Client Story

Specialty contractor The Berg Group hired Authentic to solidify its marketing foundation and refocus its brand. "Our fractional CMO came in and laid a foundation of priorities that we needed to tackle before we could build on the components of marketing. Just like in construction, if you don’t start with a great foundation, anything you do above and beyond that is going to be weak." The Berg Group at a glance Company size: 70 employees + 400-600 field craftspeopleBusiness type: National specialty contractorCategory: B2BHeadquarters: Chaska, MinnesotaKey initiatives: Marketing fundamentals, brand messaging and design, digital strategy, metrics, employee development The Challenge…
Read More
Pillar Bank: Client Story

Pillar Bank: Client Story

Regional community bank Pillar Bank hires Authentic™ to reinvigorate its brand and re-establish it as a powerful community presence. "For an organization our size to have access to a mindshare of fractional CMOs and vetted external resources is super powerful. I don’t know where else we’d get that kind of horsepower." Shane Bauer, President & CEO, Pillar Bank Pillar Bank at a glance Company size: 44 employeesBusiness type: Regional community bankCategory: D2C, B2BHeadquarters: Baldwin, WIKey initiatives: Brand strategy, messaging & design, new market launch, digital strategy, metrics & reporting, marketing resourcing, employee development, and agency management https://youtu.be/lsD_4iE8SmU The Challenge Pillar…
Read More
Go Next: Client Story

Go Next: Client Story

Group travel operator Go Next hired Authentic to re-envision and grow the brand after a tumultuous time. “The Authentic imprint certainly positioned us for future growth and marketing opportunities; we’re well-positioned to make further enhancements to our marketing.” John Weeks, President & CEO, Go Next https://youtu.be/LlpQxsY3f6w Go Next at a glance Company size: 20 employeesBusiness type: Group travel operatorCategory: B2B, B2CHeadquarters: Edina, MNKey initiatives: Brand messaging and design, digital strategy, marketing resourcing, employee development, agency management The Challenge Go Next, a group travel operator that works primarily with alumni and affinity groups wanted to refresh its brand to better connect…
Read More
hearX Group: Client Story

hearX Group: Client Story

Digital hearing health company hearX Group hired Authentic to nail down its Lexie Hearing marketing strategy and launch OTC products into an entirely new market. “Since hiring our fractional CMO, I’m most excited about our team’s cohesion and knowing they have the inner confidence to implement new initiatives. But more so than that, they have the voice and the understanding to work through the strategy behind those initiatives before implementing them.” Seline van der Wat, COO, hearX Group hearX Group at a glance Company size: 140 employeesBusiness type: Digital hearing healthCategory: B2CHeadquarters: Pretoria, South AfricaKey initiatives: Product launch, brand messaging,…
Read More
Humentum: Client Story

Humentum: Client Story

Global nonprofit Humentum hired Authentic to transform its marketing from unstructured and random to disciplined and metric-driven. “We’ve gone from having no data to knowing what data to use to make business decisions. I think this underscores Authentic’s intentional and data-driven approach.” Chris Proulx, Global Director, Humentum Humentum at a glance Company size: 50 employeesBusiness type: Global nonprofitCategory: B2BHeadquarters: Washington, DCKey initiatives: Marketing fundamentals, metrics, messaging, martech, employee development https://youtu.be/pMdaxKCeWzo The Challenge Humentum, a global nonprofit that helps humanitarian and development organizations unlock the strategic power of operating models, was formed by a merger of three other non-profit organizations. Five…
Read More
eyebobs: Client Story

eyebobs: Client Story

Eyewear company eyebobs hires an Authentic Fractional CMO™ to maintain business momentum while its marketing leader unplugged during maternity leave. “At the end of the day, our Authentic Fractional CMO™ helped us maintain our business without interruption. Our sales were on forecast, and our ad spend was at the level we expected it to be. There were a lot of moving parts, and many of them could have gone off the rails. But they didn’t.” Mike Hollenstein, CEO, eyebobs eyebobs at a glance Company size: 50 employeesBusiness type: Eyewear manufacturer & retailerCategory: D2CHeadquarters: Minneapolis, MNKey initiatives: Agency and marketing performance…
Read More